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The Influence of Islamic Branding and Life Style on Decisions to Purchase Muslimah Fashion Products in Makassar City With Celebrity Endorsement as a Moderating Variable Hadisa, Nur; Haddade, Abd. Wahid; Parmitasari, Rika Dwi Ayu
Jurnal Ar-Ribh Vol 7, No 1 (2024): April 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jei.v7i1.12827

Abstract

This research aims to examine the factors that influence consumers in making product purchasing decisionsfashion  Muslim women in Makassar City through influenceislamic branding to the Purchase Decision,life that muchon Purchase Decisions, moderation effectCelebrity endorsement betweenislamic branding on purchasing decisions and moderating effectsCelebrity endorsement betweenlife style to the purchase decision. The type of research used is quantitative. The approach used in this research is causal associative. The method in this research is through collecting primary data by distributing questionnaires and secondary data through reference journals related to the research topic. The sampling technique uses the Heir formula with a sample size of 225. The data analysis technique used in this research isSPSS 26. The results of this research show thatIslamic branding dan life  style has a positive and significant effect on product purchasing decisionsfashion Muslim women in Makassar City and for moderation,celebrity endorsement does not moderate the relationship betweenIslamic branding  on purchasing decisions is different fromLife style in this case,celebrity endorsement strengthen the relationship betweenlife style to the purchase decision. The implications of this research show that consumers should filter all information and interactions, both on the internet and in the surrounding environment, and continue to base Islamic teachings in their daily lives because a person's lifestyle is formed from the results of interactions with their environment. Consumers also have to choose which celebrities can direct us to goodness and adhere to Islamic values. For the perpetratorsindustry fashion Muslim women in particular can show that the materials and manufacturing processfashion Muslim women are in accordance with Islamic values so that consumers are increasingly confident in purchasing products. Then, future researchers can examine other variables that are not yet in this research related to purchasing decisions.
The Influence of Islamic Branding and Life Style on Decisions to Purchase Muslimah Fashion Products in Makassar City With Celebrity Endorsement as a Moderating Variable Hadisa, Nur; Haddade, Abd. Wahid; Parmitasari, Rika Dwi Ayu
Jurnal Ar-Ribh Vol. 7 No. 1 (2024): April 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jei.v7i1.12827

Abstract

This research aims to examine the factors that influence consumers in making product purchasing decisionsfashion  Muslim women in Makassar City through influenceislamic branding to the Purchase Decision,life that muchon Purchase Decisions, moderation effectCelebrity endorsement betweenislamic branding on purchasing decisions and moderating effectsCelebrity endorsement betweenlife style to the purchase decision. The type of research used is quantitative. The approach used in this research is causal associative. The method in this research is through collecting primary data by distributing questionnaires and secondary data through reference journals related to the research topic. The sampling technique uses the Heir formula with a sample size of 225. The data analysis technique used in this research isSPSS 26. The results of this research show thatIslamic branding dan life  style has a positive and significant effect on product purchasing decisionsfashion Muslim women in Makassar City and for moderation,celebrity endorsement does not moderate the relationship betweenIslamic branding  on purchasing decisions is different fromLife style in this case,celebrity endorsement strengthen the relationship betweenlife style to the purchase decision. The implications of this research show that consumers should filter all information and interactions, both on the internet and in the surrounding environment, and continue to base Islamic teachings in their daily lives because a person's lifestyle is formed from the results of interactions with their environment. Consumers also have to choose which celebrities can direct us to goodness and adhere to Islamic values. For the perpetratorsindustry fashion Muslim women in particular can show that the materials and manufacturing processfashion Muslim women are in accordance with Islamic values so that consumers are increasingly confident in purchasing products. Then, future researchers can examine other variables that are not yet in this research related to purchasing decisions.
Demokrasi Pemerintahan dan Etika Revolusi dalam Bingkai Fiqh Politik Islam Taqwim, Andi Ahsan; Haddade, Abd. Wahid; P, Patimah
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 12 (2026): January
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18149517

Abstract

The study of Islamic political jurisprudence (fiqh siyasah) has become increasingly relevant in addressing the dynamics of modern governance characterized by democratization, demands for justice, and the emergence of political change and revolutionary movements. This paper aims to analyze the concept of democratic governance and the ethics of revolution within the framework of Islamic political jurisprudence, emphasizing core Islamic principles such as shura (consultation), justice, public welfare (maslahah), and amar ma‘ruf nahi munkar (enjoining good and forbidding evil). This research employs a qualitative normative approach through a literature review of classical and contemporary sources in Islamic law. The findings indicate that fiqh siyasah functions as a normative instrument regulating the relationship between rulers and the people, emphasizing trust (amanah), justice, and moral responsibility in the exercise of power. Fiqh at-thawrah in Islam is not understood as an unconditional legitimation of rebellion, but rather as an ethical framework for socio-political change that must consider the objectives of Islamic law (maq??id al-shar?‘ah) and avoid greater harm (mafsadah). Democracy, from the perspective of Islamic political jurisprudence, is acceptable as an ijtih?d-based mechanism insofar as it serves as a means to realize justice, public participation, and accountability of authority, without negating the sovereignty of divine law. Meanwhile, the system of governance in Islam is flexible and contextual, provided that it remains grounded in the principles of shura, justice, and public welfare. Thus, Islamic political jurisprudence offers an ethical and normative paradigm for the development of just, democratic, and morally grounded governance in the modern era.