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All Journal Iqtishoduna: Jurnal Ekonomi Islam Jurnal Ar-Ribh
Hamzah, Muh. Nasir
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Economics, Econometrics & Finance

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Review of Marketing Ethics in Sharia Property Business Actors (Case Study on Sharia Property Business Actors in Maros Regency ) Herman, Herman; Hamzah, Muh. Nasir; Sapa, Nasrullah Bin
Jurnal Ar-Ribh Vol 7, No 1 (2024): April 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jei.v7i1.14522

Abstract

In Islam, ethics serves as the guiding principle of distinguishing between right and wrong, based on the teachings of the Qur'an and the Sunnah (traditions of the Prophet Muhammad). Ethics holds significant importance in business endeavors, particularly in the context of marketing practices. This study aims to assess the alignment of marketing ethics among Sharia property entrepreneurs in Maros Regency with Islamic business ethics. Utilizing a qualitative research approach with a phenomenological perspective, data collection involved interviews, observations, and documentation. The findings indicate that while the marketing ethics employed by Sharia property entrepreneurs in Maros Regency generally adhere to Islamic business ethics, there are areas that require enhancement, such as trustworthiness, transparency, and accountability. Strengthening these aspects can contribute to fostering greater integrity and ethical conduct within the business community, aligning with the principles outlined in Islamic teachings.
Resilience of Micro, Small, and Medium Enterprises Based on Islamic Entrepreneurship Kasim, Sinta; Hamzah, Muh. Nasir; Kadir, Amiruddin; Muhammad Wahyuddin Abdullah
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 13 No. 1 (2024): April
Publisher : LPPM, Universitas Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v13i1.2333

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a very important role in socio-economic development in Indonesia. But the problem that often occurs is its vulnerability to changes that result in losses. This is because MSMEs have limited resources. In fact, MSMEs have proven to be a safety valve for the national economy and are able to survive and become economic drivers, especially during times of economic crisis.  The results showed that the resilience of MSMEs in terms of their competitive advantage is easily replicated and replaced at any time, depending on their ability to manage and run a business. So it takes resources and capabilities to achieve core compatibility. The resilience of MSMEs in facing uncertain crisis conditions must be supported by the application of Islamic Entrepreneurship, this is because resilience is influenced by two factors, namely Internal and External. These internal factors cannot be eliminated by humans in running life, namely spirituality, faith, and optimism. Because sharia refers to the command of Allah Swt.
Co-Authors Abdullah, Muhammad Wahyuddin Kadir, Amiruddin Kasim, Sinta Sapa, Nasrullah Bin Tengku Riza Zarzani N