Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Journal of Multidisciplinary Research and Literature (IJOMRAL)
Abdilah, Fikri Rizki
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH DIGITAL MARKETING DAN KUALITAS PRODUK TERHADAP MINAT BELI DI OI KAFE SURABAYA Abdilah, Fikri Rizki; Winarno, Sri Tjondro; Wijayati, Prasmita Dian
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 1 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i1.180

Abstract

This study was conducted with the aim of analyzing the effect of digital marketing on product purchase intention at Oi Kafe and to analyze the effect of product quality on product purchase intention at Oi Kafe. The data analysis used in this study used SEM-PLS analysis with the WarpPLS approach. The use of the PLS method as an analysis technique has the advantage that the sample used does not have to be large and can be used in developing a theory. The results of this study indicate that digital marketing has a positive and significant effect on purchase intention at Oi Kafe. The Oi Kafe Instagram content provided is informative. Consumers feel attracted to content with an attractive design and appearance on Oi Kafe's Instagram. Product quality has a positive and significant effect on buying interest in Oi Kafe. Consumers feel interested in making purchases with the attractive packaging offered which increases the durability of coffee products
Co-Authors Prasmita Dian Wijayati Sri Tjondro Winarno, Sri Tjondro