Claim Missing Document
Check
Articles

Found 4 Documents
Search

Implementasi Konsep Sapta Pesona Dan Partisipasi Masyarakat Di Desa Riam Tinggi, Kecamatan Delang, Kabupaten Lamandau, Kalimantan Tengah Marantina, Cicik; Riassy Christa, Usup; Isfarudi, Isfarudi
Journal of Comprehensive Science Vol. 2 No. 10 (2023): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v2i10.524

Abstract

Keindahan alam yang dimiliki oleh Desa Riam Tinggi, Kecamatan Delang menjadikan desa tersebut mendapat penghargaan dari Program Anugerah Desa Wisata Indonesia pada tahun 2021. Dilansir dalam Badan Pusat Statistik (BPS) Kalimantan Tengah bahwa lama tinggal wisatawan di Provinsi tersebut, termasuk di Desa Riam Tinggi cukup rendah, yaitu tidak lebih dari dua malam. Hal tersebut dapat diatasi salah satunya dengan penerapan unsur-unsur Sapta Pesona dan adanya komitmen dari masyarakat untuk berpartisipasi dalam penerapannya. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana implementasi Sapta Pesona di Desa Riam Tinggi dan untuk mengetahui partisipasi masyarakat Desa Riam Tinggi dalam penerapan Sapta Pesona. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif. Kuesioner disebarkan kepada wisatawan yang pernah mengunjungi Desa Riam Tinggi untuk berwisata dalam kurun waktu satu bulan terakhir, serta masyarakat Desa Riam Tinggi.
ANALISIS IMPLEMENTASI STRATEGI PEMASARAN DALAM MENINGKATKAN INVESTOR SAHAM OLEH PT PHINTRACO SEKURITAS DI KALIMANTAN TENGAH Perdana Pardamean Silalahi, Randy; Riassy Christa, Usup; Tri Harinie, Luluk
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 1 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i1.3930

Abstract

An investor who wants to invest in stocks must have a stock account facilitated by a securities company. Many investors invest in stocks through PT Phintraco Sekuritas compared to other securities companies in Central Kalimantan. Therefore, this study aims to reveal the implementation of marketing strategies in increasing the number of stock investors carried out by PT Phintraco Sekuritas. The method used in this study is qualitative with SWOT data analysis. The SWOT analysis technique is used to assess the company's current situation, including strengths, weaknesses, opportunities, and threats, with reference to the 4P strategy aspects (Product, Place, Price, Promotion). Research results show that the number of stock investors in PT Phintraco Sekuritas in Central Kalimantan increased by an average of 74.62% per year, with the highest growth rate in 2017 at 255%.. Based on the research results, the implementation of marketing to increase the number of stock investors by PT Phintraco Securities in Central Kalimantan has its greatest strengths in the product and promotion strategy factors, and has opportunities in the Place and Promotion factors.
Return on assets and debt-to-equity ratio on dividend yield using Earning Per Share as a Moderating Variable at PT. Indofood Sukses Makmur Tbk Rahmah, Umi; Riassy Christa, Usup; Nugroho, Sanjayanto
JEMBA: Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Vol. 5 No. 2 (2025): JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan Bisnis, Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya (UPR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jemba.v5i2.20212

Abstract

The purpose of this study was to determine the effect of Return On Assets (ROA), and Debt to Equity Ratio (DER) on Dividend Yield, with Earning Per Share (EPS) as a moderating variable. This study uses secondary data, namely in the form of financial statement data of PT. Indofood Sukses Makmur Tbk. The technique used is linear regression analysis and moderation regression analysis by utilizing the SPSS 26 program. The results showed that Return On Assets (ROA) has a positive but insignificant effect, Debt to Equity Ratio (DER) has a positive and significant effect, Earning Per Share (EPS) has an effect but is not significant on the relationship between Return On Assets (ROA) and Dividend Yield, and Earning Per Share does not affect the relationship between Debt to Equity Ratio (DER) and Dividend Yield. So to increase Dividend Yield, the company can increase the Debt to Equity Ratio (DER)
The Influence of Products and Promotions on Consumer Decisions to Study at the Sampit College of Economics Hendry Yono, Elia; Riassy Christa, Usup; Sambung, Roby
International Journal of Science and Environment (IJSE) Vol. 5 No. 4 (2025): November 2025
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i4.259

Abstract

This study aims to determine the Influence of Products and Promotions on Consumer Decisions, Faculty of Economics and Business, University of Palangkaraya. This study aims to determine and analyze the influence of Promotions and Products on Consumer Decisions at the Sampit College of Economics, the sampling technique in this study uses Random Sampling techniques carried out through Observation and Questionnaires. The number of sample sizes taken is 80 samples which are students of the Sampit College of Economics class of 2023. The analysis tool used is SemPLS 4.0. The results of this study indicate that Promotions and Products have a positive and significant influence on Consumer Decisions at the Sampit College of Economics.