Article Per Year (5 Year)
p-Index From 2021 - 2026
0.751
P-Index
This Author published in this journals
All Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan
Tri Harinie, Luluk
Unknown Affiliation
Arts Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
ANALISIS IMPLEMENTASI STRATEGI PEMASARAN DALAM MENINGKATKAN INVESTOR SAHAM OLEH PT PHINTRACO SEKURITAS DI KALIMANTAN TENGAH Perdana Pardamean Silalahi, Randy; Riassy Christa, Usup; Tri Harinie, Luluk
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 1 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i1.3930

Abstract

An investor who wants to invest in stocks must have a stock account facilitated by a securities company. Many investors invest in stocks through PT Phintraco Sekuritas compared to other securities companies in Central Kalimantan. Therefore, this study aims to reveal the implementation of marketing strategies in increasing the number of stock investors carried out by PT Phintraco Sekuritas. The method used in this study is qualitative with SWOT data analysis. The SWOT analysis technique is used to assess the company's current situation, including strengths, weaknesses, opportunities, and threats, with reference to the 4P strategy aspects (Product, Place, Price, Promotion). Research results show that the number of stock investors in PT Phintraco Sekuritas in Central Kalimantan increased by an average of 74.62% per year, with the highest growth rate in 2017 at 255%.. Based on the research results, the implementation of marketing to increase the number of stock investors by PT Phintraco Securities in Central Kalimantan has its greatest strengths in the product and promotion strategy factors, and has opportunities in the Place and Promotion factors.
ANALISIS PENGARUH FEAR OF MISSING OUT (FOMO) DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA PROMO VOUCHER TIKTOK SHOP DI KOTA PALANGKA RAYA (STUDI KASUS PADA ROTI’O LIPPO PLAZA) Yosephin Damayanti Hutagalung, Ayesha; Tri Harinie, Luluk; Sukmani, Meylinda; Meitiana, Meitiana
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 2 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i2.4410

Abstract

The growth of social commerce through TikTok Shop has revolutionized the way people make purchases, largely due to psychological factors and lifestyles. This study explores the role of fear of missing out (FoMo) and lifestyle in influencing individual choices when purchasing Roti'O products using TikTok Shop vouchers in Palangka Raya. The research employed a quantitative survey approach. Data were collected from 96 individuals who had purchased Roti'O products using TikTok Shop vouchers. Data analysis was performed using multiple linear regression using SPSS. The results show that FoMo has a positive and significant influence on shopping decisions. Both FoMo and lifestyle together significantly impact shopping choices. These findings suggest that the pressure to stay on top of deals and lifestyles influenced by social media platforms are key factors driving people to shop. This research broadens the understanding of digital consumer behavior and provides valuable insights for marketing strategies in social commerce.
PENGARUH KUALITAS PELAYANAN BERBASIS E-GOVQUAL DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PENGGUNAAN WEBSITE SILAYAK PADA BKPSDM KOTA PALANGKA RAYA Rakhel Br Tarigan, Aurelia; Tri Harinie, Luluk; Budiman Bancin, John; Sukmani, Meylinda
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 2 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i2.4411

Abstract

This study aims to examine the impact of E-GovQual-based service quality and information quality on decisions in using the Silayak website at the Palangka Raya City Human Resources Development and Personnel Agency (BKPSDM). The method used was a quantitative associative approach, involving a sample of 74 respondents, consisting of Civil Servants (ASN) as active users of the Silayak website, selected using a purposive sampling technique. Data analysis was performed using multiple linear regression using SPSS software. The results indicate that, individually, service quality has a positive and significant influence on the decision to use the Silayak website. Similarly, information quality demonstrated a significant positive influence individually on the decision to use the website, with this variable recognized as a key factor due to its stronger impact than service quality. Together, both variables demonstrated a significant influence on the decision to use the website, with an F-value of 116.512 and a significance level of 0.000. The coefficient of determination (R Square) of 0.766 indicates that the combination of service quality and information quality explains 76.6% of the variation in the decision to use the Silayak website, while the remaining 23.4% is influenced by factors outside this study. This finding emphasizes the importance of system reliability and the delivery of accurate and up-to-date information as vital components in promoting sustainable digital civil service delivery.
PENGARUH CONTENT MARKETING DAN SOCIAL MEDIA ENGAGEMENT TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND IMAGE SEBAGAI VARIBEL MEDIASI PADA MOMOYO TIKTOK SHOP DI KOTA PALANGKA RAYA Simbolon, Petra; Tri Harinie, Luluk; Sukmani, Meylinda; Sintani, Lelo
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 2 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i2.4413

Abstract

This study aims to examine the effect of content marketing and social media engagement on purchase decisions, with brand image as an intervening variable among Momoyo consumers on TikTok Shop in Palangka Raya City. The research employs a quantitative approach with an associative research design. Data were collected through an online questionnaire distributed to 100 respondents who had previously purchased Momoyo products via TikTok Shop. The collected data were analyzed using the Partial Least Square–Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS version 3.0 software. The results indicate that content marketing and social media engagement have a significant effect on purchase decisions. In addition, both variables also show a significant influence on brand image. Brand image is proven to mediate the relationship between content marketing and purchase decisions as well as between social media engagement and purchase decisions. These findings suggest that relevant content presentation and high levels of consumer engagement on social media can help build a positive brand image and encourage purchasing decisions. This study is expected to provide practical insights for businesses in developing more effective digital marketing strategies through the TikTok Shop platform.
Co-Authors John Budiman Bancin Lelo Sintani Meitiana Meitiana, Meitiana Perdana Pardamean Silalahi, Randy Rakhel Br Tarigan, Aurelia Riassy Christa, Usup Simbolon, Petra Sukmani, Meylinda Yosephin Damayanti Hutagalung, Ayesha