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All Journal Jurnal Kajian Manajemen Dakwah IDARI: Jurnal Manajemen Dakwah
Nuralim, Aip
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Religion Humanities Social Sciences

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Marketing Strategy Through Halal Product Advertisements On Social Media Handayani, Nur Annisa Tri; Nuralim, Aip; Zen, Muhamad; Fatmawati
Jurnal Kajian Manajemen Dakwah Vol 6 No 1 (2024): Jurnal Kajian Manajemen Dakwah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/jkmd.v6i1.9301

Abstract

This research aims to find out the marketing strategy for halal products through social media. This research is a literature study. The collected data will be analyzed using a literature review. The research results show that marketing strategies are directed at increasing the likelihood or frequency of consumer behavior, such as increasing visits to certain stores or purchasing certain products. Effective and efficient product advertising via social media. The importance of the halal label in product advertising can be very significant, especially in the context of markets that have a large Muslim population. The halal label not only reflects compliance with religious principles, but can also be a key factor in building consumer trust and expanding market share for producers.
Implementasi Fungsi Manajemen Korporat untuk Meningkatkan Kedisiplinan Santri pada Pesantren Tahfidz Tangerang Marzuki; Nuralim, Aip
IDARI: Jurnal Manajemen Dakwah Vol. 1 No. 1 (2025): IDARI: Jurnal Manajemen Dakwah
Publisher : Prodi Manajemen Dakwah Fakultas Dakwah dan Ilmu Komunikasi Universitas PTIQ Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53678/7qjz7e06

Abstract

This study aims to analyze the implementation of corporate management functions (Planning, Organizing, Actuating, Controlling) in improving the discipline of students at the Ahlul Qur'an Tahfidz Boarding School in Tangerang. The study used a qualitative approach with data collection techniques through in-depth interviews with boarding school caretakers such as Ustadz Ahmad Baihaqi, Ustadz Khoirul Afif, and Ustadz Marzuki, participatory observation of student activities, and documentation studies of discipline programs. The results of the study indicate that the implementation of corporate management functions has succeeded in improving student discipline through four main strategies: (1) program planning based on measurable achievement targets including Al-Qur'an memorization standards and group division based on ability (Naqish, Mubtadi', Mutawasith), (2) organizing the coaching structure by involving caretakers and administrators in a 24-hour supervision system, (3) implementation of the tahfidz program that combines Al-Qur'an memorization with fashahah and tajwid coaching, and (4) a supervision system through periodic evaluation and the provision of educational sanctions. The obstacles faced include the lack of consistency of the students' time, the influence of a less than good circle of friends, and the students' different adaptability. The research findings contribute to the development of a modern Islamic boarding school management model that integrates corporate management principles with traditional Islamic boarding school values. This management model can be a reference for other tahfidz Islamic boarding schools in optimizing a more structured and measurable student development system in accordance with the challenges of the contemporary era.
Co-Authors Fatmawati Fatmawati Handayani, Nur Annisa Tri Marzuki Muhamad Zen