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All Journal Journal of Da'wah Jurnal Kajian Manajemen Dakwah AHSAN: Jurnal Dakwah dan Komunikasi IDARI: Jurnal Manajemen Dakwah
Handayani, Nur Annisa Tri
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Religion Humanities Languange, Linguistic, Communication & Media Social Sciences

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Marketing Strategy Through Halal Product Advertisements On Social Media Handayani, Nur Annisa Tri; Nuralim, Aip; Zen, Muhamad; Fatmawati
Jurnal Kajian Manajemen Dakwah Vol 6 No 1 (2024): Jurnal Kajian Manajemen Dakwah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/jkmd.v6i1.9301

Abstract

This research aims to find out the marketing strategy for halal products through social media. This research is a literature study. The collected data will be analyzed using a literature review. The research results show that marketing strategies are directed at increasing the likelihood or frequency of consumer behavior, such as increasing visits to certain stores or purchasing certain products. Effective and efficient product advertising via social media. The importance of the halal label in product advertising can be very significant, especially in the context of markets that have a large Muslim population. The halal label not only reflects compliance with religious principles, but can also be a key factor in building consumer trust and expanding market share for producers.
Peran dan Fungsi Manajemen Masjid di Era Disruptif Handayani, Nur Annisa Tri; Jama, Haki Algifari
Ahsan: Jurnal Dakwah dan Komunikasi Vol 3 No 2 (2024)
Publisher : Program Studi Manajemen Dakwah Fakultas Ushuluddin Adab dan Dakwah IAIN Manado

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Abstract

Masjid memiliki peran penting dalam kehidupan umat Islam, tidak hanya sebagai tempat ibadah, tetapi juga sebagai pusat kegiatan sosial, pendidikan, dan ekonomi. Di era disruptif yang ditandai dengan pesatnya perkembangan teknologi dan perubahan sosial yang cepat, pengelolaan masjid perlu menyesuaikan diri agar tetap relevan dan memberikan manfaat optimal bagi masyarakat. Penelitian ini bertujuan untuk menganalisis peran dan fungsi manajemen masjid di era disruptif serta tantangan dan strategi yang perlu diterapkan. Metode penelitian ini adalah deskriptif kualitatif. Penelitian ini menggunakan metode kualitatif melalui studi literatur. Peneliti menggunakan sumber data perpustakaan untuk mengumpulkan data dan informasi tentang topik peran dan fungsi manajemen masjid di era disruptif. Sumber data yang dikumpulkan termasuk buku, artikel, dan berbagai jurnal yang berkaitan dengan topik tersebut. Hasil penelitian menunjukkan bahwa masjid perlu mengembangkan fungsi manajemen yang lebih inovatif, seperti penerapan teknologi dalam pengelolaan keuangan, penggunaan media digital untuk dakwah, serta peningkatan keterlibatan sosial melalui program-program berbasis teknologi. Manajemen masjid yang adaptif terhadap era disruptif mampu menjadikan masjid sebagai pusat kemajuan umat yang modern dan inklusif.
Bentuk-Bentuk Etika Komunikasi Dakwah dalam Perspektif Al-Qur’an Handayani, Nur Annisa Tri; Jaya, Canra Krisna
Journal of Da'wah Vol. 3 No. 2 (2024): Desember
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/jd.v3i2.4364

Abstract

The Qur’an provides clear guidelines on communication ethics in da’wah, which include the principles of politeness, gentleness, honesty, wisdom, and patience. In carrying out the task of da’wah, every da’wah must adhere to these values to convey Islamic messages in an appropriate, civilized, and effective manner. This article aims to analyze the forms of da’wah communication ethics according to the perspective of the Qur’an, including politeness in speaking (Al-Baqarah: 83), gentleness in delivering messages (Thaha: 44), honesty and transparency (An-Nisa: 9), wisdom in da’wah (An-Nahl: 125), and patience in conveying the truth (Luqman: 17). We employ a literature review and analysis of the Qur’anic interpretation to comprehend the application of these principles in contemporary da’wah. The results of the study show that the Qur’an emphasizes the importance of effective, empathetic, and wise communication in efforts to spread Islamic teachings. The Qur’an serves as a crucial basis for modern da’wah practices that are more adaptable and contextual. The Qur’an provides complete guidance on the ethics of da’wah communication, which includes the principles of politeness, gentleness, honesty, wisdom, and patience
Strategi Dakwah Kultural Abdurrahman Wahid: Perspektif Manajemen Dakwah Moderat Aswari, Nuha Nabila; Handayani, Nur Annisa Tri
IDARI: Jurnal Manajemen Dakwah Vol. 1 No. 1 (2025): IDARI: Jurnal Manajemen Dakwah
Publisher : Prodi Manajemen Dakwah Fakultas Dakwah dan Ilmu Komunikasi Universitas PTIQ Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53678/rrn9vq26

Abstract

Abdurrahman Wahid, commonly known as Gus Dur, was an influential Indonesian religious figure and politician who served as president from 1999 to 2001. As a prominent leader of the Nadlatul Ulama (NU), the largest Islamic organization in Indonesia, Gus Dur's da’wah management reflects an inclusive, tolerant, and moderate approach to spreading Islam. A key aspect of his thought is the concept of inclusiveness, which embraces diverse understandings and cultural contexts in conveying Islamic teachings. This research employs qualitative library research, utilizing data from books, journals, and magazines relevant to the topic. Gus Dur emphasized the importance of adapting da’wah to the social and cultural contexts of different communities, advocating for flexibility while adhering to Islamic principles. His da’wah management promotes a tolerant, education-oriented approach, fostering an Islam that is friendly, open, and respectful of differences, while supporting democratic values and human rights. This philosophy significantly encourages interreligious dialogue, tolerance, and harmony among religious communities in Indonesia. The study aims to provide a comprehensive understanding of Abdurrahman Wahid’s da’wah management, highlighting the planning of engaging religious materials and ideas.
Co-Authors Aswari, Nuha Nabila Canra Krisna Jaya Fatmawati Fatmawati Jama, Haki Algifari Muhamad Zen Nuralim, Aip