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All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Jurnal Mirai Management Jurnal Sains, Teknologi dan Komputer
Nababan, David Gibson
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Agriculture, Biological Sciences & Forestry Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Jurnal Sains, Teknologi dan Komputer

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Merancang Analisis Sentimen Berdasarkan Pendapat Pengguna Aplikasi Grab Dengan Menggunakan Bahasa Pemrograman Python Nababan, David Gibson; Sijabat, Parningotan; Danuarta, Muhammad; Damanik, Patricya
Jurnal Sains, Teknologi & Komputer Vol. 1 No. 1 (2024): Jurnal Sains, Teknologi & Komputer (SAINTEK)
Publisher : Lembaga Riset Mutiara Akbar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/saintek.v1i1.453

Abstract

In the dynamic era of digitalization, technology-based applications have seamlessly integrated into daily life, with Grab emerging prominently in the transportation and technology services sector. This study delves into the transformative journey of Grab, providing a range of services from transportation to food delivery, all while incorporating technological efficiency and user accessibility. The imperative nature of sentiment analysis for the Grab application is highlighted to comprehend user responses and experiences. Complex factors, including service quality, technological innovation, and customer interactions, shape user sentiments. The study aims to unpack key elements influencing user perceptions and emphasizes the significance of Grab's technological advancements, adaptability, and its role in societal and environmental responsibility. A profound understanding of these factors enables a contextual and holistic sentiment analysis, crucial for formulating effective corporate strategies and enhancing overall user experiences.
Co-Authors Damanik, Patricya Danuarta, Muhammad Lubis, Cinta Rizkia Zahra Nabila, Zada Annuri Nasution, Selvina Audina Siahaan, Sabda Dian Nurani Sijabat, Parningotan Surbakti, Bunga Meylani Br Turnip, Gray Nori