Article Per Year (5 Year)
p-Index From 2020 - 2025
0.817
P-Index
This Author published in this journals
All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Jurnal Sains, Teknologi dan Komputer Economic: Journal Economic and Business
Damanik, Patricya
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Merancang Analisis Sentimen Berdasarkan Pendapat Pengguna Aplikasi Grab Dengan Menggunakan Bahasa Pemrograman Python Nababan, David Gibson; Sijabat, Parningotan; Danuarta, Muhammad; Damanik, Patricya
Jurnal Sains, Teknologi & Komputer Vol. 1 No. 1 (2024): Jurnal Sains, Teknologi & Komputer (SAINTEK)
Publisher : Lembaga Riset Mutiara Akbar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/saintek.v1i1.453

Abstract

In the dynamic era of digitalization, technology-based applications have seamlessly integrated into daily life, with Grab emerging prominently in the transportation and technology services sector. This study delves into the transformative journey of Grab, providing a range of services from transportation to food delivery, all while incorporating technological efficiency and user accessibility. The imperative nature of sentiment analysis for the Grab application is highlighted to comprehend user responses and experiences. Complex factors, including service quality, technological innovation, and customer interactions, shape user sentiments. The study aims to unpack key elements influencing user perceptions and emphasizes the significance of Grab's technological advancements, adaptability, and its role in societal and environmental responsibility. A profound understanding of these factors enables a contextual and holistic sentiment analysis, crucial for formulating effective corporate strategies and enhancing overall user experiences.
ANALISIS FAKTOR KESUKSESAN GOJEK SEBAGAI START UP PERTAMA DI INDONESIA YANG MENDAPATKAN GELAR UNICORN Silalahi, Samuel Barita; Simbolon, Christy Anasthasya; Utami, Ananda Putri; Harahap, Fildzah Haryani; Nuraini, Intan; Damanik, Patricya
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol. 20 No. 1 (2025): JURNAL PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v20i1.52226

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang menyebabkan kesuksesan Gojek sebagai startup pertama di Indonesia yang memperoleh predikat Unicorn. Melalui pendekatan analisis kualitatif dan menganalisis data sekunder, kami mengidentifikasi sejumlah faktor penting yang berkontribusi dalam pencapaian spektakuler Gojek, diantaranya adalah inovasi dalam model bisnis, pemahaman pasar, teknologi terkini, pendanaan yang kuat, pemimpin dan tim yang berkualitas, regulasi yang mendukung, dan ekspansi. Temuan ini memberikan wawasan penting tentang faktor-faktor yang dapat mempengaruhi kesuksesan startup di lingkungan yang kompetitif seperti Indonesia. Penelitian ini juga dapat menjadi referensi untuk pengusaha, pemangku kepentingan, dan peneliti yang tertarik dalam memahami dinamika perkembangan startup di negara berkembang.
Analysis of the Role of Content Review Through the TikTok Application in Increasing Brand Awareness Among Generation Alpha: A Case Study of SMP Hang Tuah 2 Damanik, Patricya; Munthe, Salman
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1330

Abstract

This study aims to analyze the role of content reviews through the TikTok application in increasing brand awareness among Generation Alpha with a case study of students of Hang Tuah 2 Middle School. Based on the author's findings, 100% of pre-survey respondents stated that TikTok is a very popular platform, and 86% of them often view skincare product review content. However, Generation Alpha has not been able to distinguish objective content from those that are merely marketing strategies. This study uses a quantitative method. This study aims to enable Generation Alpha to be wiser and more critical in assessing the authenticity and objectivity of review content on social media. The study population was 160 students of Hang Tuah 2 Middle School. The number of samples was determined as 115 respondents using a purposive sampling technique with the Slovin formula with a margin of error of 5%. Data were analyzed using simple linear regression using the SPSS 25 application. The results of the t-test showed that content reviews (X) had a positive and significant effect on brand awareness (Y). The coefficient of determination value of 0.612 indicates that 61.2% of the proportion of brand awareness is influenced by content reviews, while the remaining 38.8% is influenced by other variables. Thus, TikTok can be an effective and strategic medium for building brand awareness among young audiences.
Co-Authors Danuarta, Muhammad Harahap, Fildzah Haryani Intan Nuraini Nababan, David Gibson Salman Munthe Sijabat, Parningotan Silalahi, Samuel Barita Simbolon, Christy Anasthasya Utami, Ananda Putri