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All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Economic: Journal Economic and Business
Lubis, Cinta Rizkia Zahra
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH DIGITAL MARKETING TERHADAP PENINGKATAN KEBERHASILAN STARTUP DI INDONESIA Turnip, Gray Nori; Surbakti, Bunga Meylani Br; Lubis, Cinta Rizkia Zahra; Nabila, Zada Annuri; Nasution, Selvina Audina; Nababan, David Gibson
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol 15, No 2 (2020): JURNAL PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v15i2.52249

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui dan menjelaskan Pengaruh Pemasaran Digital terhadap Keberhasilan Perusahaan Rintisan di Indonesia. Populasi dalam penelitian ini mencakup semua perusahaan-perusahaan rintisan dalam berbagai sektor sedangkan sampel yang digunakan adalah perusahaan rintisan yang ada di Indonesia. Teknik pengumpulan data yang digunakan adalah pendekatan deskriptif dengan metode studi literatur Berdasarkan hasil studi literatur menunjukan bahwa Pemasaran digital berpengaruh positif dan signifikan terhadap keberhasilan sebuah erusahaan rintisan. Dari hasil analisis ini dapat disimpulkan bahwa pemasaran digital menjadi hal yang sangat penting dan berpengaruh  yang dapat meningkatkan keberhasilan sebuah perusahaan rintisan. Kata Kunci: Pemasaran Digital, Perusahaan Rintisan, Keberhasilan Perusahaan Start Up.   
Strategy for Increasing the Number of Customers in Sharia Banks Nasution, Mutiara Akbar; Fitri, Anisa; Lubis, Cinta Rizkia Zahra; Nabila, Zada Annuri; Safitri, Nurdina
Economic: Journal Economic and Business Vol. 2 No. 2 (2023): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v2i2.688

Abstract

This study aims to discuss strategies in increasing the number of customers in Islamic banks. This study uses a qualitative method with a literature study approach, which involves collecting data from various sources such as journals and related articles. The results of the study indicate that there are several strategies that can be applied by Islamic banks to increase the number of their customers, including optimal use of technology, use of Islamic fintech, promotion through various media channels, and mergers or consolidations with other banks. In addition, this study also identifies challenges faced in implementing Islamic bank marketing strategies, such as the lack of public understanding of Islamic banks and the lack of quality human resources in the field of Islamic banking.
User Experience-Based Website Development to Increase Customer Satisfaction and Sales of Maidanii Dimsum Business Lubis, Cinta Rizkia Zahra; Munthe, Salman
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1328

Abstract

This study aims to analyze and develop a User Experience (UX)-based website to increase customer satisfaction and sales at the Dimsum Maidanii MSME. The background of this study is based on the low level of customer satisfaction with the existing website, where 70% of respondents said they were dissatisfied and 96.7% suggested further development. The research method used is Research and Development (R&D) with a waterfall model, which includes the stages of needs analysis, design, implementation, testing, and maintenance. The research sample consisted of 30 customers, 1 business owner, and 2 media experts. Data collection was carried out through interviews, observations, questionnaires, and sales documentation. The evaluation instrument used the System Usability Scale (SUS) to measure user experience and customer satisfaction. The test results showed a SUS score of 95.7 which is included in the "Excellent" category, indicating the website is easy to use and effective in increasing customer interaction. In addition, a comparison of sales data from June (before development) and July 2025 (after development) showed an increase of 3.22%. These findings demonstrate that implementing UX principles on websites impacts customer satisfaction and increases sales. This research confirms that a UX-based digitalization strategy is a strategic step for MSMEs to compete in the digital economy.
PENGARUH DIGITAL MARKETING TERHADAP PENINGKATAN KEBERHASILAN STARTUP DI INDONESIA Turnip, Gray Nori; Surbakti, Bunga Meylani Br; Lubis, Cinta Rizkia Zahra; Nabila, Zada Annuri; Nasution, Selvina Audina; Nababan, David Gibson
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol. 15 No. 2 (2020): JURNAL PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v15i2.52249

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui dan menjelaskan Pengaruh Pemasaran Digital terhadap Keberhasilan Perusahaan Rintisan di Indonesia. Populasi dalam penelitian ini mencakup semua perusahaan-perusahaan rintisan dalam berbagai sektor sedangkan sampel yang digunakan adalah perusahaan rintisan yang ada di Indonesia. Teknik pengumpulan data yang digunakan adalah pendekatan deskriptif dengan metode studi literatur Berdasarkan hasil studi literatur menunjukan bahwa Pemasaran digital berpengaruh positif dan signifikan terhadap keberhasilan sebuah erusahaan rintisan. Dari hasil analisis ini dapat disimpulkan bahwa pemasaran digital menjadi hal yang sangat penting dan berpengaruh  yang dapat meningkatkan keberhasilan sebuah perusahaan rintisan. Kata Kunci: Pemasaran Digital, Perusahaan Rintisan, Keberhasilan Perusahaan Start Up.   
Co-Authors Anisa Fitri Mutiara Akbar Nasution Nababan, David Gibson Nabila, Zada Annuri Nasution, Selvina Audina Safitri, Nurdina Salman Munthe Surbakti, Bunga Meylani Br Turnip, Gray Nori