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All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Economic: Journal Economic and Business
Laia, Devi Krisdayanti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS PERKEMBANGAN START-UP SAYURBOX YANG TIDAK SESUAI DENGAN TARGET PASAR Zebua, Nimfa Kristiani; Laia, Devi Krisdayanti; Cibro, Elfi Juliana; Anastasya, Aisyah Afifah; Sirait, Nadia Theresia; Maulana, Ikhsan
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol 16, No 1 (2021): JURNAL PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v16i1.52241

Abstract

Penelitian ini bertujuan untuk mengetahui perkembangan startup sayurbox yang tidak sesuai dengan target pasar. Metode yang dipakai pada penelitian ini adalah kualitatif. Hasil dari penelitian ini, pengaruh penurunan pertumbuhan sayurbox adalah ketidaksesuaian target pasar. Kurangnya promosi dan branding sayurbox dalam meningkatkan kesadaran merek dan menarik lebih banyak pelanggan potensial.
The Effect of Influencer Marketing, User-Generated Content, And Brand Image on Purchasing Decisions for Skintific Products on Tiktok Shop Laia, Devi Krisdayanti; Prayogo, Rangga Restu
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1095

Abstract

This study aims to analyze the influence of influencer marketing, user generated content, and brand image on purchasing decisions for skintific products in the TikTok shop. The method used is quantitative descriptive with non-probability sampling and accidental sampling techniques, involving 68 respondents in the 2021 management department at the State University of Medan who use TikTok and have used skintific products. Data collection was carried out through observation and distributing questionnaires via Google Form, then analyzed using SPSS 30. The results of the study showed that influencer marketing and brand image had a positive and significant effect on purchasing decisions for skintific products in the TikTok shop (p = 0.20 less than 0.05) and (p = 0.001 less than 0.05) While user generated content did not have a significant effect on purchasing decisions for skintific products in the TikTok shop (p = 0.525 more than 0.05). The F test shows that all three variables simultaneously influence purchasing decisions for skintific products in the TikTok shop. This study recommends that further research can add other supporting variables and analyze on other platforms. It is hoped that the results of this study can be a reference for skintific companies in improving consumer purchasing decisions, especially TikTok.
ANALISIS PERKEMBANGAN START-UP SAYURBOX YANG TIDAK SESUAI DENGAN TARGET PASAR Zebua, Nimfa Kristiani; Laia, Devi Krisdayanti; Cibro, Elfi Juliana; Anastasya, Aisyah Afifah; Sirait, Nadia Theresia; Maulana, Ikhsan
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol. 16 No. 1 (2021): JURNAL PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v16i1.52241

Abstract

Penelitian ini bertujuan untuk mengetahui perkembangan startup sayurbox yang tidak sesuai dengan target pasar. Metode yang dipakai pada penelitian ini adalah kualitatif. Hasil dari penelitian ini, pengaruh penurunan pertumbuhan sayurbox adalah ketidaksesuaian target pasar. Kurangnya promosi dan branding sayurbox dalam meningkatkan kesadaran merek dan menarik lebih banyak pelanggan potensial.
Co-Authors Anastasya, Aisyah Afifah Cibro, Elfi Juliana Maulana, Ikhsan Rangga Restu Prayogo, Rangga Restu Sirait, Nadia Theresia Zebua, Nimfa Kristiani