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All Journal Efisiensi : Kajian Ilmu Administrasi Ilmu Administrasi Publik Journal of Education and Learning (EduLearn) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Mirai Management Asia-Pacific Management and Business Application JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen International Journal of Applied Sciences in Tourism and Events Assets: Jurnal Akuntansi dan Pendidikan YUME : Journal of Management Dinamika Governance : Jurnal Ilmu Administrasi Negara Puteri Hijau : Jurnal Pendidikan Sejarah Jurnal Teknologi Informasi dan Pendidikan JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Jurnal Ilmu Komunikasi Jurnal Bisnis Indonesia ProBisnis : Jurnal Manajemen Economic: Journal Economic and Business Jurnal Ekonomi, Manajemen, Akuntansi
Rangga Restu Prayogo, Rangga Restu
Fakultas Ekonomi, Universitas Negeri Medan, Indonesia
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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KUALITAS PRODUK, HARGA, PROMOSI, DITRIBUSI, KEPUTUSAN PEMBELIAN: STUDI PADA PRODUK INDOMIE Prayogo, Rangga Restu; Pramana, Dodi; Azizah, Nurul
Jurnal Bisnis Indonesia Vol 10, No 02 (2019): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

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Abstract

One of the companies that produces the largest instant noodles in Indonesia is PT. Indofood CBP Sukses Makmur, Tbk, which produces Indomie. By winning the TOP Brand Award for 2 years, showing the existence of Indomie products. This is inseparable from the company's ability to eliminate the marketing mix, ranging from product quality, price, promotion, and distribution that continues to be developed. The purpose of this study was to analyze the effect of product quality, price, promotion, and distribution simultaneously and partially on consumer decisions in buying Indomie products. This type of research uses descriptive quantitative research with respondents from faculty of economics who have consumed Indomie. The questionnaire was given to 100 respondents with a sampling technique that is purposive sampling. The results showed the product quality, price, promotion, and distribution carried out simultaneously and partially on the consumer's decision to buy Indomie products. Keywords: Product, Price, Promotion, Distribution, Purchase Decision.
EXPLORASI HUBUNGAN KUALITAS PRODUK, ENDORSER DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPATU SPECS Prayogo, Rangga Restu; Saragih, Lenti Susanna; Pramana, Dodi -
Jurnal Bisnis Indonesia Vol 11, No 01 (2020): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, harga, dan endorser terhadap keputusan pembelian sepatu olahraga specs di Medan. Penelitian ini dilakukan pada konsumen yang menggunakan dan memakai sepatu olahraga merek specs. Sampel ditentukan dengan metode Nonprobability Sampling, dengan jumlah responden sebanyak 100. Hasil penelitian ini menunjukkan bahwa kualitas produk secara parsial berpergaruh positif dan signifikan terhadap keputusan pembelian. Harga, endorser, secara parsial berpergaruh positif dan signifikan terhadap keputusan pembelian. Harga, atribut produk, citra merek secara simultan berpergaruh positif dan signifikan terhadap keputusan pembelian. Variabel-variabel harga, kualitas produk, endorser, mampu menjelaskan variabel keputusan pembelian yang sangat besar dan dijelaskan oleh variabel lain yang tidak dimasukan dalam penelitian. Kata Kunci : Kualitas Produk, harga, endorser, Keputusan Pembelian, Produk Specs.
Examining Relationships of Destination Image, Service Quality, e-WOM, and Revisit Intention to Sabang Island, Indonesia Rangga Restu Prayogo; Arinta Kusumawardhani
APMBA (Asia Pacific Management and Business Application) Vol 5, No 2 (2016)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (547.78 KB) | DOI: 10.21776/ub.apmba.2016.005.02.3

Abstract

The purpose of this research is to study the relationship among destination image, service quality, e-WOM, and revisit intentions in the tourism industry. A questionnaire given to tourists who visit one of the farrest island in western part of Indonesia, Sabang Island and using sampling through the convenience sampling. A structural equation model (SEM) test with WarpPLS 3.0 was used to test the relationship between research variables. This research gathered from 150 respondents. The empirical results from PLS-SEM showed that; the destination image positive affect e-WOM and revisit intention; service quality affect e-WOM and revisit intention; e-WOM positive affect to revisit intention tourists. The implications and future research issues were discussed.
ONLINE MARKETING DALAM MENCIPTAKAN NIAT BELI (STUDI PADA TOKOPEDIA.COM) Nelly Armayanti; Rangga Restu Prayogo
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 2, No 2 (2018): Journal for Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (540.458 KB)

Abstract

ABSTRAKPemasaran secara online menjadi sebuah fenomena baru di dunia pemasaran. Kecanggihan teknologi berbasis online memberikan solusi bagi organisasi bisnis untuk menciptakan niat beli konsumen. Tujuan penelitian ini adalah untuk mempelajari hubungan antara E-store image, perceived value dan purchase intention dalam transaksi online. Kuesioner diberikan kepada mahasiswa yang berada pada lingkungan universitas dengan menggunakan teknik sampling purposive sampling dengan pengambilan sampel accidental sampling. Reliabilitas dan validitas diukur melalui rata – rata variasi (AVE), analisis Cronbach’s alpha, dan analisis korelasi. Analisis menggunakan struktur model (PLS-SEM) dengan smartPLS yang digunakan untuk menguji hubungan antara variabel penelitian yang menggunakan 102 responden. Selain itu, hasil empiris dari PLS-SEM menunjukkan bahwa; E-store image positif mempengaruhi perceived value;  E-store image tidak dapat mempengaruhi purchase intention;  perceived value tidak dapat mempengaruhi purchase intention.Kata kunci                 : E-Store Image, Perceived Value, Purchase Intention
Knowledge Sharing, Innovation Capability, Responsive Capability, and Marketing Performance: an Empirical Study at UPN “Veteran” Jawa Timur Rangga Restu Prayogo; Lia Nirawati
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 2 (2019): IJBE, Vol. 5 No. 2, May 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.2.181

Abstract

Business organizations are required to be able to do effective marketing. Market change demands a business organization to have a marketing capability on innovation and responses in making a product to be competitive; therefore, it should create a quality product. Creating a quality product is influenced by the knowledge of products to be created so as to produce good marketing performance. The purposes of this study were to see how big an influence towards knowledge sharing innovation capability, and to identify the capability to respond to the market and performance marketing. A questionnaire was given to students who were in the university environment by using purposive sampling with accidental sampling. Reliability and validity were measured through the median and variation analysis of Cronbach's alpha, and Analysis using SEM model structure with SMARTPLS was used to test the relationship between research variables using 100 respondents. The results showed that sharing knowledge has a positive and significant effect on the capabilities of innovation and responsive capabilities, but insignificant effect on marketing performance. The responsive capability of innovation and capability on marketing performance are positive and significant.Keywords: knowledge sharing, marketing capability, innovation capability, responsive capability, marketing performance
Exploring of e-WOM, Destination Image and Perceived Value toward Return to Visit Rangga Restu Prayogo
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 5 No 1 (2021): June 2021
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v5i1.1912

Abstract

Factors of tourism into one of the largest and fastest way to grow an economy is suitable for a country that would like to expand it to include Indonesia. The development of tourism through promotion and maximum service is already undertaken by the authorities to attract domestic and foreign tourists in Indonesia. One of the attractions which are experiencing an increase in visiting Goa Pindul. The problems in Goa Pindul are increase tourists revisit intention, but the facilities and infrastructure are less well. The purpose of this research was to study the relationship between e-WOM, destination image, perceived value, and return to visit in the tourism industry. Sample techniques used in this research is purposive sampling using accidental sampling. Respondents who used as many as 200 respondents on travelers who already visited one time, aged 17 years, and using the internet to searching for information about Goa Pindul. Data analysis techniques used are PLS-SEM and Sobel test. The empirical results from PLS-SEM showed that e-WOM positive and significant impact on destination image, perceived value, and return to visit. The destination image has a positive and significant impact on perceived value but on return to visit insignificant. Perceived value positive and significant impact on back to visit. Sobel test findings that effect of e-WOM on arrival to visit through perceived value significantly.
Application of Personal Branding as a Campus “Bela Negara” at UPN “Veteran” Jawa Timur Eddy Poernomo; Rusdi Hidayat; Rangga Restu Prayogo
Jurnal Ilmu Komunikasi Vol 1 No 2 (2018): Media and The Millenials
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v0i2.20

Abstract

The application of personal branding has become a central element in new management practices throughout the University. Personal branding plays a role in shaping the differentiation produced by a university. Personal branding is considered important for the sustainability of an organization in introducing brands in the community. Some organizations continue to improve and introduce personal branding, including universities in Indonesia. One of the higher education that has strong personal branding is the East Java National Development University 'UPN' East Java. UPN "Veteran" East Java as a Campus “Bela Negara” that emphasizes the values of defending the country as a good citizen to be applied in universities. Various theories and literature approach, applying positive personal branding can be influenced by institution image, institution reputation, and social media. The purpose of the study was to see how much institution image, institution reputation and social media influence the personal branding owned by UPN "Veteran" East Java. The sample in this study were students who chose to study in the Study Program of FISIP Business Administration UPN "Veteran" East Java as many as 200 respondents, with a sampling technique method that is purposive sampling. Data analysis uses a model structure (PLS-SEM) with smart pls that are used to test the relationship and influence between research variables. The results of this research show that institution image is positively and significantly related to institution reputation but insignificant on personal branding. On the other hand, the institution reputation is positively and significantly related to personal branding and social media owned by universities can influence personal branding.
The Triangle of Knowledge Sharing, e-Marketing Capability, Marketing Performance Lia Nirawati; Rangga Restu Prayogo
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol 16, No 1 (2019): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1048.047 KB) | DOI: 10.31106/jema.v16i1.1593

Abstract

Today's marketing activities have employed information technology to overcome the challenges of marketing sustainability in getting more resources and meeting greater expectations for building lasting relationships with customers. The ability in e-marketing represents business organizations competence in the use of the internet and other information technology to be able to facilitate effective and efficient interactions with customers. One of the marketing developments is e-Marketing capability. Information technology helps business organizations to be able to carry out online marketing capabilities. Various organizational capabilities in managing electronic-based marketing are based on knowledge sharing by business organizations to improve marketing performance. The purpose of this research is to see the extent of knowledge sharing and e-Marketing capability effect on marketing performance. This research used explanatory with a quantitative approach. The respondents are the students who have products that are marketed in business incubators. The questionnaire was given to 101 respondents with a sampling technique of purposive sampling. The results of the study show that knowledge sharing cannot influence e-Marketing capability, knowledge sharing can influence marketing performance, and e-Marketing capability cannot influence marketing performance.
Kapabilitas Pemasaran dan Kinerja Pemasaran Pada Pelaku UMKM Roti Kacang, Sumatera Utara Prayogo, Rangga Restu; Situmorang, Irvan Rolyesh; Aprinawati, Aprinawati; Sitompul, Haryani Pratiwi
Dinamika Governance : Jurnal Ilmu Administrasi Negara Vol 12, No 1/April (2022): Dinamika Governance: Jurnal Ilmu Administrasi Negara
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jdg.v12i1.2787

Abstract

Abstrak Efek covid-19 terasa luar biasa mempengaruhi perekonomian daerah di Indonesia. Dari aspek ekonomi usaha rakyat terutama usaha kecil, mikro, dan menengah. Transaksi yang menurun secara tiba-tiba sejak covid-19 ada sekitar Januari 2020. Di masa pendemik Covid-19 peranan pemasaran menjadi penting untuk diperhatikan UMKM dalam bentuk memperkenalkan produk dan jasa yang dimiliki. Pemasaran memainkan peranan penting dalam menentukan strategi orientasi dan hasil UMKM. Tujuan penelitian ini dilakukan untuk mengetahui kapabilitas inovasi dan kapabilitas responsif terhadap kinerja pemasaran pelaku UMKM Roti Kacang di Kota Tebing Tinggi.  Penelitian ini merupakan penelitian deskriptif kuantitatif yang bertujuan untuk mengetahui hubungan antar variabel penelitian yaitu kapabilitas inovasi, kapabilitas responsive, dan kinerja pemasaran menggunakan enelitian deskriptif kauntitatif. Lokasi Penelitian dilakukan di Kota Tebing Tinggi, dimana objek penelitian ini adalah usaha kecil menegah roti kacang yang terdaftar pada Dinas Koperasi dan UMKM Pemerintah kota Tebing Tinggi. Populasi penelitian adalah seluruh UKM Roti Kacang Khas Tebing Tinggi yang terdaftar di Dinas Koperasi dan UMKM Pemerintah Kota Tebing Tinggi. Penelitian ini menggunakan teknik sampling yaitu purposive sampling menggunakan kriteria khusus yaitu; telah berjualan selama 5 tahun, penghasilkan > 5 juta perbulan, dan bersedia mengisi kuesioner. Berdasarkan data dari Dinas Koperasi dan UMKM Kota Tebing Tinggi sebanyak 130 UMKM yang memenuhi kriteria tersebut sehingga keseluruhan dijadikan sampel. Hasil penelitian menjelaskan bahwa hipotesis pertama terdapat pengaruh positif dan signifikan kapabilitas inovasi terhadap kinerja pemasaran. Hipotesis kedua juga menjawab adanya pengaruh positif dan signifikan kapabilitas responsif terhadap kinerja pemasaran. Kata Kunci: Kapabilitas Inovasi, Kapabilitas Responsif, Kinerja Pemasaran Abstract The effects of COVID-19 have had a tremendous impact on the regional economy in Indonesia. From the economic aspect of people's businesses, especially small, micro and medium enterprises. Transactions that have decreased suddenly since COVID-19 have been around January 2020. During the Covid-19 pandemic, the role of marketing is important for MSMEs to pay attention to in the form of introducing their products and services. Marketing plays an important role in determining the orientation strategy and results of SMEs. The purpose of this study was to determine the capability of innovation and responsiveness to the marketing performance of MSMEs in Peanut Bread in the City of Tebing Tinggi. This research is a quantitative descriptive study that aims to determine the relationship between research variables, namely innovation capability, responsive capability, and marketing performance using quantitative descriptive research. The location of the research was in the City of Tebing Tinggi, where the object of this research was a small and medium-sized peanut bread business registered with the Department of Cooperatives and MSMEs of the Tebing Tinggi city government. The research population was all of Tebing Tinggi's Typical Peanut Bread SMEs registered at the Department of Cooperatives and SMEs of the Tebing Tinggi City Government. This study uses a sampling technique that is purposive sampling using special criteria, namely; has been selling for 5 years, earning > 5 million per month, and willing to fill out a questionnaire. Based on data from the Office of Cooperatives and SMEs of Tebing Tinggi City as many as 130 SMEs that meet these criteria so that all of them are used as samples. The results of the study explain that the first hypothesis has a positive and significant effect on innovation capability on marketing performance. The second hypothesis also answers that there is a positive and significant effect of responsive capability on marketing performance. Keywords: Innovation Capability, Responsive Capability, Marketing Performance   DOI : https://doi.org/10.33005/jdg.v12i1.2787
Model of Cultural Tourism at the Siak Sri Indrapura Palace Tourism Object, Riau Bayu Seih Nanda Ria; Fajrig Arsyelan; Elvi Lastariani; Yudho Wibowo; Rangga Restu Prayogo; Muhammad Bukhori Dalimunthe
Jurnal Ilmiah Ilmu Administrasi Publik Vol 12, No 2 (2022)
Publisher : Program Pascasarjana Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jiap.v12i2.43417

Abstract

Indonesia is one of the few countries that continues to develop the cultured tourism sector as an added value for tourists visiting Indonesia, including Riau Province which has a culture capable of attracting tourists, namely the Siak Sri Indrapura Palace. A cultural and historical tourist area that is now in the spotlight of the world community. The Siak Sri Indrapura Palace has a lot of cultural and historical heritage from Malay kingdoms in Riau and Sumatra. The heritage site of the Siak Sultanate, the largest kingdom in Riau, is also one of the other Pekanbaru historical tours most frequently visited by tourists. Historical heritage that educates people to know and introduce throughout Indonesia. Tourists visiting the Siak Sri Indrapura Palace became popular and became educational for young people and youth to remember cultural tourism, cultural heritage and motivate young people to get to know the culture of their ancestors at the Siak Sri Indrapura Palace, Riau. Culture has concrete forms (tools, architecture, clothing, crafts and others), and abstract forms (belief systems, knowledge, values and norms). If culture is associated with tourism, which in popular terms is called cultural tourism, it can be explained that cultural tourism is a type of tourism inherited from our ancestors based on traditions, arts, ceremonies and the experience of photographing a nation/tribe and its people, which reflects the diversity and identity of a society. The purpose of this research was to find out how much influence cultural tourism has on cultural motivation, cultural heritage, and intention to return to the Siak Sri Indrapura Palace, Riau. This research uses explanatory research with a quantitative approach. Questionnaires were given to tourists who visited the Siak Sri Indrapura Palace as many as 200 people with the convienance sampling technique and data analysis using path analysis. The results of the study explain that cultural tourism has a positive effect on cultural motivation, cultural heritage has a positive effect on intention to return, and cultural motivation has a positive effect on intention to return.
Co-Authors Ali Fikri Hasibuan Andri, Andri Annadi S, Khawarizmi Aprinawati, Aprinawati Arinta Kusumawardhani Arinta Kusumawardhani, Arinta Arsyelan, Fajrig Azizah, Nurul Bayu Seih Nanda Ria Dedy Husrizal Syah, Dedy Husrizal Dodi Pramana Dongoran, Faisal Rahman Eddy Poernomo Elvi Lastariani Fajrig Arsyelan Fitri Yani Panggabean Gaffar Hafiz Sagala Haryadi - Haryani Pratiwi Sitompul Hidayat, Rusdi Hutasoit, Boyke Hutasoit, Mona Romaito Br Irvan Rolyesh Situmorang Israwati, Israwati Khafi Puddin, Khafi Khairuddin E. Tambunan Laia, Devi Krisdayanti Lenti Susanna Saragih Lia Nirawati Lia Nirawati Lia Nirawati, Lia Lokot Muda Harahap, Lokot Muda Muammar Rinaldi Muhammad Bukhori Dalimunthe Muhammad Haikal Nelly Armayanti Nurfaizi, Muhammad Raihan Pakpahan, Riama Pandiangan, Norenty Elisabet Rahman, Haikal Sahat Siagian Salsabil, Aisya Syahreza, Dina Sarah Tarigan, Sovia Loren Br Tinambunan, Iren Siska Tri Andri Hutapea Yudho Wibowo