Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of the Community Development in Asia
Binti Azaini Imran, Nur Fatin Nabilah
Unknown Affiliation
Humanities

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : journal of the community development in asia

 1 
The Effect of Eco-Friendly Packaging on Consumer Purchase Intention: a Study of Coca-Cola Sustainable Packaging Practices Binti Azaini Imran, Nur Fatin Nabilah; Binti Noor Effendee, Nur Firyal; Binti Mohd Faris, Nur Hazwani Husna; Binti Mohd Puad, Nur Irdina Safi; Nitin, Nitin; Verma, Vanshika; Mayur, Kumar; Lim, Hui Ling; Ng, Wei Chien; Baliyan, Meenu; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 7, No 1 (2024): January 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i1.2539

Abstract

Being among the biggest beverage manufacturers in the world, Coca-Cola has recently embraced a variety of sustainability measures, such as water conservation, reduced packaging, and the use of renewable energy. However, the idea begs the issue of whether consumers have intention to purchase Coca-Cola if the product adopts greener practices. This study examines the effect of ecologically friendly packaging on Consumer purchase intention, use Coca-Cola as a case study. An online survey was utilized to gather primary data from 100 Coca-Cola customers in order to better comprehend and support the research findings. We investigated whether environmental concerns about awareness of brand and Coca-Cola sustainable packaging practices and awareness of eco-friendly influence will affect the purchase intention of consumers on Coca- Cola. This research provides fresh insights on consumers' perception of Eco-friendly packaging, and how this perception may encourage consumer purchasing decisions.
Co-Authors Baliyan, Meenu Binti Mohd Faris, Nur Hazwani Husna Binti Mohd Puad, Nur Irdina Safi Binti Noor Effendee, Nur Firyal Kee, Daisy Mui Hung Lim, Hui Ling Mayur, Kumar Ng, Wei Chien Nitin, Nitin Verma, Vanshika