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p-Index From 2020 - 2025
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All Journal Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Lim, Hui Ling
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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The Effect of Eco-Friendly Packaging on Consumer Purchase Intention: a Study of Coca-Cola Sustainable Packaging Practices Binti Azaini Imran, Nur Fatin Nabilah; Binti Noor Effendee, Nur Firyal; Binti Mohd Faris, Nur Hazwani Husna; Binti Mohd Puad, Nur Irdina Safi; Nitin, Nitin; Verma, Vanshika; Mayur, Kumar; Lim, Hui Ling; Ng, Wei Chien; Baliyan, Meenu; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 7, No 1 (2024): January 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i1.2539

Abstract

Being among the biggest beverage manufacturers in the world, Coca-Cola has recently embraced a variety of sustainability measures, such as water conservation, reduced packaging, and the use of renewable energy. However, the idea begs the issue of whether consumers have intention to purchase Coca-Cola if the product adopts greener practices. This study examines the effect of ecologically friendly packaging on Consumer purchase intention, use Coca-Cola as a case study. An online survey was utilized to gather primary data from 100 Coca-Cola customers in order to better comprehend and support the research findings. We investigated whether environmental concerns about awareness of brand and Coca-Cola sustainable packaging practices and awareness of eco-friendly influence will affect the purchase intention of consumers on Coca- Cola. This research provides fresh insights on consumers' perception of Eco-friendly packaging, and how this perception may encourage consumer purchasing decisions.
The Effect of Eco-Friendly Packaging on Consumer Purchase Intention: A Study of Beverage Sustainable Packaging Practices Binti Azaini Imran, Nur Fatin Nabilah; Binti Noor Effendee, Nur Firyal; Binti Mohd Faris, Nur Hazwani Husna; Binti Mohd Puad, Nur Irdina Safi; Nitin, Nitin; Verma, Vanshika; Mayur, Kumar; Lim, Hui Ling; Ng, Wei Chien; Baliyan, Meenu; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 7, No 1 (2024): January 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i1.2539

Abstract

Being among the biggest beverage manufacturers in the world, Coca-Cola has recently embraced a variety of sustainability measures, such as water conservation, reduced packaging, and the use of renewable energy. However, the idea begs the issue of whether consumers have the intention to purchase Coca-Cola if the product adopts greener practices. This study examines the effect of ecologically friendly packaging on consumer purchase intention, use Coca-Cola as a case study. An online survey was employed to gather primary data from 100 Coca-Cola customers in order to better comprehend and support the research findings. This research investigated whether environmental concerns about awareness of brand and Coca-Cola sustainable packaging practice and awareness of eco- friendly influence will affect the purchase intention of consumers on Coca-Cola. This research provides fresh insights on consumers’ perception of eco-friendly packaging, and how this perception may encourage consumer purchasing decisions.
Trust in Online Shopping Among Generation Z: An Analysis of Key Influencing Factors Lim, Hui Ling; Lew, Tek Yew; Dat Leow, Leon Rong; Lee, Zi Ying; Li, Jiayi; Li, Yuan; Sharma, Gaurav; Kee, Daisy Mui Hung
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v7i3.3618

Abstract

The rise of digital platforms has fundamentally transformed consumer behavior, especially among Generation Z (Gen Z), a cohort deeply immersed in the digital age. This study aims to investigate the factors influencing Gen Z's trust in online shopping by examining the relationships between convenience, ease of comparison, product variety, pricing and discounts, security, and environmental concerns. A quantitative method was employed, gathering data from 250 Gen Z participants, with IBM SPSS used to test the proposed hypotheses. The results reveal that pricing and discounts, security, and environmental factors significantly impact Gen Z’s trust in online shopping, while convenience, ease of comparison, and product variety show no significant influence. This research contributes to the understanding of Gen Z's online behavior, highlighting the growing importance of sustainability and secure transactions in fostering trust. The findings offer practical insights for businesses aiming to build stronger relationships with Gen Z, emphasizing the need to focus on ethical practices, competitive pricing, and enhanced security. These insights have implications for both marketers and policymakers in the evolving e-commerce landscape.
Factors Influencing the Intention to Use E-Wallet Payment Among Millennials and Generation Z in Malaysia Gan, Kia Hui; Lim, Hui Ling; Choo, Ke Shan; Chong, Jes Yee; En Chong, Jing; Chong, Xin Yi; Choong, Kai Wen; Ali, A. J.; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 1 (2025): March 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i1.3855

Abstract

The monetary climate has evolved due to the rapid advancement of digital payment systems, and Touch ‘n Go is one of the contactless smart card systems that is commonly used to conduct transactions, especially among younger generations. Touch ‘n Go is the foundation of the digital revolution within Malaysia’s mobility ecosystem, creating an enjoyable shopping experience for millions of Malaysians. Thus, this study investigates the factors influencing Millennials and Generation Z's intention to use e-wallets. The research focuses on four key variables: perceived security, perceived usefulness, consumer’s attitude, and social influence. Data was collected through a survey of 150 Millennials and Generation Z respondents and the impact of these factors on the intention to use e-wallets was analysed using quantitative methods. The findings show that perceived usefulness and consumer attitude significantly drive Touch ’n Go eWallet adoption, emphasizing functionality and user experience. However, perceived security and social influence had no significant impact on usage intention. The study offers insights for digital wallet providers and legislators looking to boost the adoption rate of digital payment systems in Malaysia.
The Key Success Factors in Marketing Strategy: A Case Study of a Global Food and Beverage Company Gan, Kia Hui; Lim, Hui Ling; Chung, Wem Ney; Chow, Li Yan; Chua, Hui Sin; Dai, Zhengyang; Diong, Wei Ting; Ali, A.J; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 1 (2025): March 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i1.3856

Abstract

Effective marketing strategies play a crucial role in building strong brand equity, and Nestlé has consistently leveraged quality perception, distribution intensity, and advertising to maintain its competitive position in the food and beverage industry. The objective of this research is to examine how Nestlé’s marketing strategies, particularly quality perception, distribution intensity, and advertising, influence brand equity in the competitive food and beverage sector. Additionally, this study aims to investigate the mediating role of brand awareness in strengthening the relationship between these marketing factors and brand equity. A questionnaire was distributed to 200 randomly selected respondents through Google Forms to gain insight into consumer perception. The quantitative methodology was used to analyze the data that had been collected. The results indicate that brand awareness plays a significant role in shaping brand equity, acting as a mediator between key marketing factors and brand perception. Quality perception, distribution intensity, and advertising positively influence both brand awareness and brand equity, confirming their importance in brand development. While brand awareness was found to mediate the relationship between distribution intensity, advertising, and brand equity, it did not significantly mediate the link between quality perception and brand equity. The overall model demonstrates strong explanatory power, highlighting the effectiveness of marketing strategies in strengthening brand equity.
Co-Authors Ali, A. J. Ali, A.J Baliyan, Meenu Binti Azaini Imran, Nur Fatin Nabilah Binti Mohd Faris, Nur Hazwani Husna Binti Mohd Puad, Nur Irdina Safi Binti Noor Effendee, Nur Firyal Chong, Jes Yee Chong, Xin Yi Choo, Ke Shan Choong, Kai Wen Chow, Li Yan Chua, Hui Sin Chung, Wem Ney Dai, Zhengyang Dat Leow, Leon Rong Diong, Wei Ting En Chong, Jing Gan, Kia Hui Kee, Daisy Mui Hung Lee, Zi Ying Lew, Tek Yew Li, Jiayi Mayur, Kumar Ng, Wei Chien Nitin, Nitin Sharma, Gaurav Verma, Vanshika Yuan Li