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All Journal Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific
Ng, Wei Chien
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Eco-Friendly Packaging on Consumer Purchase Intention: a Study of Coca-Cola Sustainable Packaging Practices Binti Azaini Imran, Nur Fatin Nabilah; Binti Noor Effendee, Nur Firyal; Binti Mohd Faris, Nur Hazwani Husna; Binti Mohd Puad, Nur Irdina Safi; Nitin, Nitin; Verma, Vanshika; Mayur, Kumar; Lim, Hui Ling; Ng, Wei Chien; Baliyan, Meenu; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 7, No 1 (2024): January 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i1.2539

Abstract

Being among the biggest beverage manufacturers in the world, Coca-Cola has recently embraced a variety of sustainability measures, such as water conservation, reduced packaging, and the use of renewable energy. However, the idea begs the issue of whether consumers have intention to purchase Coca-Cola if the product adopts greener practices. This study examines the effect of ecologically friendly packaging on Consumer purchase intention, use Coca-Cola as a case study. An online survey was utilized to gather primary data from 100 Coca-Cola customers in order to better comprehend and support the research findings. We investigated whether environmental concerns about awareness of brand and Coca-Cola sustainable packaging practices and awareness of eco-friendly influence will affect the purchase intention of consumers on Coca- Cola. This research provides fresh insights on consumers' perception of Eco-friendly packaging, and how this perception may encourage consumer purchasing decisions.
The Impact of Social Media and Key Opinion Leader on the Purchasing Behaviour in the Food and Beverage Industry in Malaysia Ng, Wei Chien; Ong, Yong Wang; Oan, Kien Boon; Ooi, Cheah Ting; Ooi, Joanne; Habibie, Muhammad Fadhlan; Choudhary, Tanu; Raghav, Utkarsh; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 6, No 3 (2023): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2499

Abstract

In order to survive in the food and beverage (F&B) industry in this modern era, one of the most strategic ways is to expose the brand through social media and Key Opinion Leaders (KOLs). This research paper aims to investigate the impact of social media and KOLs on purchasing behaviour in the Malaysian food and beverage industry. The quantitative research method was applied and a survey questionnaire via Google Forms was distributed to samples consist of 120 consumers in Malaysia. The findings showed that social media and KOLs significantly affect the consumers' purchasing behaviour in Malaysia's F&B industry. However, KOLs are more influential than social media in stimulating purchasing behaviour in the F&B industry among Malaysian. Accordingly, F&B businesses is strongly suggested to develop their brand existences in social media, including creating engaging and informative content, responding promptly to customer feedback, and building a loyal following of brand advocates. By leveraging social media analytics, businesses in the food and beverage industry can gain more insights related to customer behaviour and preferences to enhance their marketing strategies and product offerings.
The Effect of Eco-Friendly Packaging on Consumer Purchase Intention: A Study of Beverage Sustainable Packaging Practices Binti Azaini Imran, Nur Fatin Nabilah; Binti Noor Effendee, Nur Firyal; Binti Mohd Faris, Nur Hazwani Husna; Binti Mohd Puad, Nur Irdina Safi; Nitin, Nitin; Verma, Vanshika; Mayur, Kumar; Lim, Hui Ling; Ng, Wei Chien; Baliyan, Meenu; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 7, No 1 (2024): January 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i1.2539

Abstract

Being among the biggest beverage manufacturers in the world, Coca-Cola has recently embraced a variety of sustainability measures, such as water conservation, reduced packaging, and the use of renewable energy. However, the idea begs the issue of whether consumers have the intention to purchase Coca-Cola if the product adopts greener practices. This study examines the effect of ecologically friendly packaging on consumer purchase intention, use Coca-Cola as a case study. An online survey was employed to gather primary data from 100 Coca-Cola customers in order to better comprehend and support the research findings. This research investigated whether environmental concerns about awareness of brand and Coca-Cola sustainable packaging practice and awareness of eco- friendly influence will affect the purchase intention of consumers on Coca-Cola. This research provides fresh insights on consumers’ perception of eco-friendly packaging, and how this perception may encourage consumer purchasing decisions.
Analyzing the Fast-Food Marketing Strategies Impacting Consumer Buying Behavior Hui, Gan Kia; Ng, Wei Chien; Chia, Xin Yao; Chen, Sihao; Cheng, Cheah Yee; Chieng, Xue Lin; Agarwal, Amish Kumar; Nur’Aeni, Adelia; Kee, Daisy Mui Hung
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v7i3.3615

Abstract

Kentucky Fried Chicken (KFC) has long been a dominant player in the global fast-food industry, known for its distinct fried chicken offerings. This study explores the effect of KFC’s marketing strategies on consumer buying behavior, using the marketing mix framework (4P: Product, Price, Place, Promotion). Primary data were gathered from a survey of 150 consumers in Malaysia via Google Forms, while secondary data included company reports and industry publications. Regression analysis was employed to determine the relationship between the independent variables (product, price, promotion, and place) and consumer buying behavior. Results indicated that product, price, and promotion significantly impact consumer decisions, with the product being the most influential factor (beta = 0.525). Price and promotion also had positive, albeit smaller, effects, while place was statistically insignificant. The R² value of 0.755 suggests that 75.5% of consumer behavior variation can be explained by these factors. These findings underscore the importance of product differentiation and effective promotional strategies in shaping consumer preferences, while the role of physical locations may be diminishing in the fast-food sector due to the rise of delivery services.
The Impact of Social Media and Key Opinion Leader on the Purchasing Behaviour in the Food and Beverage Industry in Malaysia Ng, Wei Chien; Ong, Yong Wang; Oan, Kien Boon; Ooi, Cheah Ting; Ooi, Joanne; Habibie, Muhammad Fadhlan; Choudhary, Tanu; Raghav, Utkarsh; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 6, No 3 (2023): September 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2499

Abstract

In order to survive in the food and beverage (FB) industry in this modern era, one of the most strategic ways is to expose the brand through social media and Key Opinion Leaders (KOLs). This research paper aims to investigate the impact of social media and KOLs on purchasing behaviour in the Malaysian food and beverage industry. The quantitative research method was applied and a survey questionnaire via Google Forms was distributed to samples consist of 120 consumers in Malaysia. The findings showed that social media and KOLs significantly affect the consumers' purchasing behaviour in Malaysia's FB industry. However, KOLs are more influential than social media in stimulating purchasing behaviour in the FB industry among Malaysian. Accordingly, FB businesses is strongly suggested to develop their brand existences in social media, including creating engaging and informative content, responding promptly to customer feedback, and building a loyal following of brand advocates. By leveraging social media analytics, businesses in the food and beverage industry can gain more insights related to customer behaviour and preferences to enhance their marketing strategies and product offerings.
Entrepreneurial Challenges and Issues: A Case Study of Undergraduate Entrepreneurs in Malaysia Ng, Wei Chien; Gadi, Paul Dung; Shengnan, Zhao; Sidan, Rong; Ruixuan, Song; Bin Md Zain, Mohammad Shukor; Bin Muhammad Fauzie, Mohd Fazmin Syazwan; Hung Kee, Daisy Mui; Janee Ali, Anees
Journal of The Community Development in Asia Vol 8, No 3 (2025): September 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i3.4174

Abstract

This study aims to examine the key challenges encountered by Malaysian university students in their entrepreneurial journey, identify the underlying causes, and propose practical recommendations for improvement. Employing a quantitative research design, the study surveyed 100 undergraduate students from Universiti Sains Malaysia (USM) through Google Forms. The findings reveal that entrepreneurial barriers predominantly arise from five major factors: aversion to stressed hard work, aversion to risk, fear of failure, lack of social networking, and lack of resources. These challenges reflect both individual limitations and structural constraints that hinder students’ entrepreneurial engagement and sustainability. Based on the analysis, the study suggests several measures to strengthen entrepreneurial ecosystems in higher education, including enhancing institutional support, optimizing access to funding, improving government policies and regulatory frameworks, and fostering an entrepreneurial culture on campus. Overall, this research contributes to a deeper understanding of the entrepreneurial difficulties faced by university students in Malaysia and highlights the need for integrated efforts from universities, policymakers, and industry stakeholders to cultivate a more supportive environment for student entrepreneurship.
Co-Authors Agarwal, Amish Kumar Anees Janee Ali, Anees Baliyan, Meenu Bin Md Zain, Mohammad Shukor Bin Muhammad Fauzie, Mohd Fazmin Syazwan Binti Azaini Imran, Nur Fatin Nabilah Binti Mohd Faris, Nur Hazwani Husna Binti Mohd Puad, Nur Irdina Safi Binti Noor Effendee, Nur Firyal Chen, Sihao Cheng, Cheah Yee Chia, Xin Yao Chieng, Xue Lin Choudhary, Tanu Gadi, Paul Dung Habibie, Muhammad Fadhlan Hui, Gan Kia Hung Kee, Daisy Mui Kee, Daisy Mui Hung Lim, Hui Ling Mayur, Kumar Nitin, Nitin Nur’Aeni, Adelia Oan, Kien Boon Ong, Yong Wang Ooi, Cheah Ting Ooi, Joanne Raghav, Utkarsh Ruixuan, Song Shengnan, Zhao Sidan, Rong Verma, Vanshika