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The Influence of Shoppe on Consumer Behavior: A Case Study in Malaysia Sofiya, Nur Ainin; Syauqina, Nur Dini; Fadhilah, Nur; Fatihah, Nur; Alam, Aaliya; Upadhyay, Adarsh
Journal of The Community Development in Asia Vol 6, No 2 (2023): Journal of the Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i2.2296

Abstract

‘9 out of 10 online’ indicates that Malaysia’s e-commerce industry has risen steadily throughout Southeast Asia. The increase in the number of Shopee apps in the second quarter of 2021, marks Shopee as a leading Malaysian e-commerce market. Shopee provides a good value, the best quality, convenience and security when consumers experience the app. This paper aims to look into factors that influence consumers' behaviours towards online shopping using the Shopee app. This paper also assesses customer satisfaction regarding the service that had been provided. A total of 100 respondents of Shopee users participated in the online survey via Google Form. From the analysis, the results depict the necessity of quality products, reliability, convenience and product price as good indicators of customer satisfaction that may lead to behavioural intention. These findings provide new insight into consumer behaviour towards Shopee.
The Influence of Shoppe on Consumer Behavior: A Case Study in Malaysia Sofiya, Nur Ainin; Syauqina, Nur Dini; Fadhilah, Nur; Fatihah, Nur; Alam, Aaliya; Upadhyay, Adarsh
Journal of The Community Development in Asia Vol 6, No 2 (2023): May 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i2.2296

Abstract

‘9 out of 10 online’ indicates that Malaysia’s e-commerce industry has risen steadily throughout Southeast Asia. The increase in the number of Shopee apps in the second quarter of 2021, marks Shopee as a leading Malaysian e-commerce market. Shopee provides a good value, the best quality, convenience and security when consumers experience the app. This paper aims to look into factors that influence consumers' behaviours towards online shopping using the Shopee app. This paper also assesses customer satisfaction regarding the service that had been provided. A total of 100 respondents of Shopee users participated in the online survey via Google Form. From the analysis, the results depict the necessity of quality products, reliability, convenience and product price as good indicators of customer satisfaction that may lead to behavioural intention. These findings provide new insight into consumer behaviour towards Shopee.
Inovasi Pupuk Organik Cair Kulit Pisang Mengandung Trichoderma sp. untuk Meningkatkan Ketahanan Tanaman Cabai Rawit Hiyung di Desa Sungai Hanyar Maimunah, Maimunah; Miladiarsi, Miladiarsi; Jannah, Fathul; Zaki, Muhammad; Yulianti, Evi; Rahimah, Ainor; Fatimah, Maulina; Raihanah, Siti; Ikhsan, Maulana; Nuraini, Siti; Sofiya, Nur Ainin; Apriliadi, Muhammad Akbar; Putri, Natasya Amalia; A'isy, Muhammad Fauzan; Mutmainah, Iis
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 7 No. 2 (2026): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v7i2.1795

Abstract

Hiyung chili is a horticultural commodity with high economic value, but its productivity still fluctuates due to cultivation constraints and dependence on synthetic chemical fertilizers. This activity aims to increase farmer capacity and plant growth of Hiyung chili through the application of liquid organic fertilizer (LOF) based on banana peel waste enriched with Trichoderma sp. The activity was carried out in Sungai Hanyar Village using a Participatory Action Research (PAR) approach through socialization, training, practice, and field mentoring. Evaluation was carried out using pre-test and post-test methods to measure changes in knowledge, attitudes, and skills of participants. The results showed an increase in farmer capacity from 50% to 84.67% after the activity. Improvements occurred in the understanding of LOF, acceptance of organic fertilizer technology, and technical skills in its manufacture. The application of LOF also showed better plant growth compared to the control. The use of banana peel waste as LOF has the potential to be an environmentally friendly and sustainable fertilizer alternative.