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All Journal Journal of the Community Development in Asia Journal of Development Economic and Social Studies (JDESS)
Habibie, Muhammad Fadhlan
Unknown Affiliation
Humanities Economics, Econometrics & Finance

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The Impact of Social Media and Key Opinion Leader on the Purchasing Behaviour in the Food and Beverage Industry in Malaysia Ng, Wei Chien; Ong, Yong Wang; Oan, Kien Boon; Ooi, Cheah Ting; Ooi, Joanne; Habibie, Muhammad Fadhlan; Choudhary, Tanu; Raghav, Utkarsh; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 6, No 3 (2023): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2499

Abstract

In order to survive in the food and beverage (F&B) industry in this modern era, one of the most strategic ways is to expose the brand through social media and Key Opinion Leaders (KOLs). This research paper aims to investigate the impact of social media and KOLs on purchasing behaviour in the Malaysian food and beverage industry. The quantitative research method was applied and a survey questionnaire via Google Forms was distributed to samples consist of 120 consumers in Malaysia. The findings showed that social media and KOLs significantly affect the consumers' purchasing behaviour in Malaysia's F&B industry. However, KOLs are more influential than social media in stimulating purchasing behaviour in the F&B industry among Malaysian. Accordingly, F&B businesses is strongly suggested to develop their brand existences in social media, including creating engaging and informative content, responding promptly to customer feedback, and building a loyal following of brand advocates. By leveraging social media analytics, businesses in the food and beverage industry can gain more insights related to customer behaviour and preferences to enhance their marketing strategies and product offerings.
The Impact of Social Media and Key Opinion Leader on the Purchasing Behaviour in the Food and Beverage Industry in Malaysia Ng, Wei Chien; Ong, Yong Wang; Oan, Kien Boon; Ooi, Cheah Ting; Ooi, Joanne; Habibie, Muhammad Fadhlan; Choudhary, Tanu; Raghav, Utkarsh; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 6, No 3 (2023): September 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2499

Abstract

In order to survive in the food and beverage (FB) industry in this modern era, one of the most strategic ways is to expose the brand through social media and Key Opinion Leaders (KOLs). This research paper aims to investigate the impact of social media and KOLs on purchasing behaviour in the Malaysian food and beverage industry. The quantitative research method was applied and a survey questionnaire via Google Forms was distributed to samples consist of 120 consumers in Malaysia. The findings showed that social media and KOLs significantly affect the consumers' purchasing behaviour in Malaysia's FB industry. However, KOLs are more influential than social media in stimulating purchasing behaviour in the FB industry among Malaysian. Accordingly, FB businesses is strongly suggested to develop their brand existences in social media, including creating engaging and informative content, responding promptly to customer feedback, and building a loyal following of brand advocates. By leveraging social media analytics, businesses in the food and beverage industry can gain more insights related to customer behaviour and preferences to enhance their marketing strategies and product offerings.
Analysis of the Effects of Economic Growth, Minimum Wages, and Education on Unemployment in Indonesia During the 2014-2023 Period Habibie, Muhammad Fadhlan; Suman, Agus
Journal of Development Economic and Social Studies Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jdess.2025.04.3.06

Abstract

This study aims to analyze the impact of economic growth, minimum wage, and education on unemployment in Indonesia during the 2014-2023 period. The study is motivated by the high unemployment rate in Indonesia during the Jokowi administration compared to the SBY administration. The data used is secondary data from the Badan Pusat Statistik (BPS), covering 34 provinces in Indonesia. The analysis method employed is multiple linear regression with panel data. The results show that economic growth and minimum wage have a significant negative effect on the unemployment rate, while education does not have a significant effect on unemployment. Simultaneously, economic growth, minimum wage, and education significantly influence the reduction of unemployment. These findings suggest the importance of improvements in the economic sector, the implementation of minimum wage policies, and the quality of education in reducing unemployment in Indonesia. The implications of this study can assist the government and other stakeholders in formulating effective policies to alleviate unemployment in the region.
Co-Authors Agus Suman Choudhary, Tanu Kee, Daisy Mui Hung Ng, Wei Chien Oan, Kien Boon Ong, Yong Wang Ooi, Cheah Ting Ooi, Joanne Raghav, Utkarsh