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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS Journal of the Community Development in Asia Society
Bernando, Franky Okto
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Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Decision to Use E-Wallet in The Millennial Generation in Jakarta Bernando, Franky Okto; Ray, Erick Lauren
Journal of The Community Development in Asia Vol 6, No 2 (2023): May 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i2.2265

Abstract

This study aims to analyze the effect of Environmental Consciousness, Perceived Usefulness, and Perceived Ease of Use on the Decision to use E-Wallet in the Millennial Generation in Jakarta through their Attitude Toward Green. It is hoped that through this research, you can see the extent to which technology is utilized with the UTAUT Model and Millennial Generation Purchase Behavior in Jakarta in the use of digital technology in supporting green behavior attitudes. The sampling method used is purposive sampling. This research was conducted using the questionnaire method, conducted on 190 respondents. Quantitative analysis includes validity and reliability tests, classical assumption tests, coefficient of determination R2, F test, t-test and multiple regression analysis. The R2 value of 0.357 indicates that 35.7% of the achieved use decisions are indeed influenced by the independent variables used in this study. From these findings, we will determine the effect of Perceived Usefulness, Environmental Consciousness and Perceived Ease of Use on the Decision to Use E-Wallet with an Attitude Toward Green as an intervening variable in the millennial generation in the city of Jakarta so that later it will be able to contribute thoughts related to the study of attitude toward green or financial technology.
Adopsi Media Sosial, Orientasi Halal, dan Kebijakan Pemerintah: Dampaknya terhadap Kinerja Bisnis UMKM Makanan dan Minuman di Indonesia Bernando, Franky Okto; Ray, Erick Lauren
Society Vol 13 No 1 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i1.821

Abstract

This study investigates the influence of social media adoption and halal orientation on the business performance of micro, small, and medium enterprises (MSMEs) in Indonesia’s food and beverage (F&B) sector. It also examines the moderating role of government policy in the relationship between halal orientation and business performance. Previous studies have emphasised the strategic importance of social media in enhancing MSME competitiveness, especially amid increasing digitalisation in Indonesia. Data were collected from 372 MSMEs in Jakarta, Indonesia, using purposive sampling based on the Krejcie and Morgan sample size guidelines. Partial least squares structural equation modeling (PLS-SEM) was employed to analyze the data. The results show that government policy significantly moderates the positive effect of halal orientation on business performance, highlighting the critical role of institutional support. This study addresses a gap in the literature concerning the interaction between religious value alignment, digital tool adoption, and external policy support. Nevertheless, the findings are context-specific and may not be generalizable beyond Jakarta. Future research should refine construct measurements related to social media adoption, entrepreneurial orientation, and government support using validated reflective indicators to enhance reliability and broader applicability.
Niat Pembelian Kendaraan Listrik dengan Faktor Pendukung Harga, Sikap, Norma Subjektif, dan Kontrol Perilaku Bernando, Franky Okto; Ray, Erick Lauren Ray
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 25, No 1 (2024): APRIL - SEPTEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v25i1.17764

Abstract

Purpose – The objective of this study is to ascertain consumers' interest in purchasing electric vehicles by examining the correlation between the consumer purchase intention variable and the independent variables, attitude, subjective norm, perceived behavioural control, and price sensitivity as moderating factors.Methodology – The type of research carried out in this research is causal associative research with quantitative techniques. The population of this study are vehicle users using fuel oil in the JABODETABEK area and who do not yet own an electric vehicle. The sample in this study was 119 car users who use oil fuel. Data processing uses SmartPLS software to measure research data using the Partial Least Square (PLS) method.Findings – The study's findings indicate that although subjective norms have no bearing on customer purchase intention, attitude, perceived behavioural control, and price sensitivity do. The association between price sensitivity and subjective norms is also influenced, although it is unaffected by the relationship between attitude, perceived behavioural control, and consumer purchase intention.Originality/Novelty – This research model uses the price sensitivity variable as an intervening variable for consumer purchase intention for electric vehicles among oil-fueled vehicle users who have never used an electric car in the Jabodetabek area (Indonesia). 
Co-Authors Ray, Erick Lauren Ray, Erick Lauren Ray