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All Journal Protasis: Jurnal Bahasa, Sastra, Budaya, dan Pengajarannya Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan
Muhammad Zaki Fadhilan Burhanudin
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Humanities Education Languange, Linguistic, Communication & Media

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Pandangan Masyarakat Terhadap Maraknya LGBT di Era Globalisasi Dwi Agiyanti; Muhammad Zaki Fadhilan Burhanudin; Nanda Reisya Violetta; Rai Thoriq Azhar; Rakha Farrasya Nurzaky; Supriyono Supriyono
Protasis: Jurnal Bahasa, Sastra, Budaya, dan Pengajarannya Vol. 2 No. 2 (2023): Desember : Jurnal Bahasa, Sastra, Budaya, dan Pengajarannya
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/protasis.v2i2.102

Abstract

In the era of globalization, the views of Indonesian people towards the rise of the LGBT phenomenon have become complex, considering that Indonesia is thick with religious and cultural values. Although the country adheres to human rights principles, an understanding of religious norms is often a filter for views on sexual diversity. Especially among the younger generation, there is significant disagreement on whether the rise of LGBT is in accordance with the ideals of Pancasila as the basis of the state. On the one hand, there are groups that support LGBT rights as a form of respect for human rights, while on the other hand, there are concerns that this phenomenon is not in line with the values of Pancasila which emphasizes unity and unity in diversity. Further research needs to be done to understand more deeply how the views of Indonesian people, especially the younger generation, towards the LGBT phenomenon in the context of the globalization era. The purpose of this study is to examine more deeply and describe the community's views on the current rise of LGBT which can trigger the destruction of the morals of the Indonesian nation. The theory used in this study is the theory of people's views through observations by interviewing several communities and conducting online surveys.
Analisis Strategi Pemasaran Kampung Wisata Rajut Binong Jati Dalam Penjualan Produk Rajut Nalya Arum Fathanah; Muhammad Zaki Fadhilan Burhanudin
Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan  Vol. 1 No. 3 (2023): Juli : Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pragmatik.v1i3.207

Abstract

This study aims to analyze and find out the marketing strategy in Binong Jati Knitting Tourism Village in selling knitting products. The problem in this study is that the marketing strategy implemented by Binong Jati Knitting Tourism Village for the sale of knitting products has not been maximized and has not had a positive impact on Binong Jati Knitting Tourism Village. Marketing strategy is a planned way and structure to attract consumers. The marketing strategy includes steps that will be taken to promote, distribute, and sell the product or service. The marketing strategy that can be applied to Binong Jati Knitting Tourism Village in selling knitting products from the analysis that has been done is to increase attractive promotions for knitting products in the Binong Jati Knitting Tourism Village Area. Secondary data sources are used in this research, which uses descriptive qualitative research methodology. The results of this study discuss the important role of marketing strategies that must be applied in Binong Jati Knitting Tourism Village to increase sales of knitting and the Binong Jati Knitting industry so that it can be recognized by more domestic or foreign tourists.
Co-Authors Dwi Agiyanti Nalya Arum Fathanah Nanda Reisya Violetta Rai Thoriq Azhar Rakha Farrasya Nurzaky Supriyono Supriyono