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All Journal Manajemen dan Pariwisata Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan
Nalya Arum Fathanah
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Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences

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Analisis Strategi Pemasaran Kampung Wisata Rajut Binong Jati Dalam Penjualan Produk Rajut Nalya Arum Fathanah; Muhammad Zaki Fadhilan Burhanudin
Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan  Vol. 1 No. 3 (2023): Juli : Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pragmatik.v1i3.207

Abstract

This study aims to analyze and find out the marketing strategy in Binong Jati Knitting Tourism Village in selling knitting products. The problem in this study is that the marketing strategy implemented by Binong Jati Knitting Tourism Village for the sale of knitting products has not been maximized and has not had a positive impact on Binong Jati Knitting Tourism Village. Marketing strategy is a planned way and structure to attract consumers. The marketing strategy includes steps that will be taken to promote, distribute, and sell the product or service. The marketing strategy that can be applied to Binong Jati Knitting Tourism Village in selling knitting products from the analysis that has been done is to increase attractive promotions for knitting products in the Binong Jati Knitting Tourism Village Area. Secondary data sources are used in this research, which uses descriptive qualitative research methodology. The results of this study discuss the important role of marketing strategies that must be applied in Binong Jati Knitting Tourism Village to increase sales of knitting and the Binong Jati Knitting industry so that it can be recognized by more domestic or foreign tourists.
Peran Injourney Tourism Development Corporation dalam Mengembangkan Destinasi Wisata Berkelanjutan di Kawasan Nusa Dua Bali Sri Rizki Asti Karini, Rieke; Nalya Arum Fathanah; Utami, Widya; Fadhilan Burhannudin, Muhammad Zaki; Rachman, Syahwa Anisa; Farasya, Rakha; Putra, Mochamad Dio; Putra, Ravendra; Akbar, Muhamad Faiz; Waluya, Ariel Riksa
Manajemen dan Pariwisata Vol. 4 No. 2 (2025): Oktober 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v4i2.478

Abstract

The purpose of this research is to see how InJourney Tourism Development Corporation (ITDC) contributes to creating an environmentally friendly tourist destination in the Nusa Dua Bali. Sustainability tourism has been a major consideration in the development of Nusa Dua Bali, which is recognized as one of the major tourist attractions in Indonesia. This research uses descriptive qualitative research methods and uses secondary data sources. The results of this study show how ITDC collaboration and training initiatives empower local communities, support sustainable business practices, and build environmentally friendly infrastructure. In addition, ITDC actively promotes environmental conservation through a number of programs, including waste management and marine ecosystem preservation. The study concludes that ITDC has a responsibility to promote community engagement and knowledge of the value of sustainable tourism in addition to overseeing the physical development of the area. It is hoped that other developers will use these findings as a guide in creating tourist attractions that are not only financially successful but also environmentally friendly and sustainable.
Co-Authors Akbar, Muhamad Faiz Aldi Yusna Jatnika Fadhilan Burhannudin, Muhammad Zaki Farasya, Rakha Intan Agustin Muhammad Zaki Fadhilan Burhanudin Putra, Mochamad Dio Putra, Ravendra Rachman, Syahwa Anisa Rizki Ramdani Sri Rizki Asti Karini, Rieke Supriyono Supriyono Utami, Widya Waluya, Ariel Riksa