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All Journal Jurnal PkM MIFTEK Jurnal Kalibrasi
Saepul Jamil, Alwis
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Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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KULIAH KERJA NYATA UNTUK MENDUKUNG PENINGKATAN INDEKS PEMBANGUNAN MANUSIA DI DESA SUKARAME Julianto, Indri Tri; Citra Indahsari, Ajeng; Arif Syamsudin, Muhammad; Muhammad Ajif, Arvin; Akhdan Hidayat, Fairuz; Arif Rahman, Rifal; Suryani, Isma; Muhammad Sambas, Phadil; Malik Ibrahim, Maulana; Setiawan Putra, Achmad Dhani; Saepul Jamil, Alwis; Huwaidah, Alya; Mutiara, Sani; Agisni Nurlela, Agni; Dwi Anggara, Krisna; Rahman, Jaohari; Ridwan; Abdullah, Angga; Fauzi Pratama, Andhika; Alamsyah, Restu
Jurnal PkM MIFTEK Vol 4 No 2 (2023): Jurnal PkM MIFTEK
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/miftek/v.4-2.1471

Abstract

Real Work Lectures (KKN) is a form of implementation of the tridharma of higher education which integrates education, research and community service. The Garut Institute of Technology Thematic KKN in the 2022/2023 Academic Year is a clear example of this concept. In the Bayongbong District area, as many as 403 students from 5 study programs participated in this KKN program, with a focus on Strengthening Village Independence through the Use of Technology to Support Increasing the Human Development Index (HDI) in Sukarame Village. This KKN method is divided into three main stages, namely preparation, implementation and evaluation. During the implementation of KKN, students carry out various programs that cover various important aspects of society. They provide seminars on digital literacy, provide Healthy Home services, assist in tempeh waste management, develop the Kawal Desa Application, improve the quality of Micro, Small and Medium Enterprises (MSMEs) products, and provide education about nutrition and preventing anemia. Apart from these programs, the KKN group also actively participates in activities with the community, such as counseling about waste banks, teaching activities for children, teaching the Koran, environmental cleanup activities every Friday, joint sports activities, as well as various celebration activities in commemoration of Hari Birthday of the Republic of Indonesia. The results of implementing this KKN are clearly visible in improving the quality of life in Sukarame Village, Bayongbong, Garut Regency. A holistic approach that combines education, research and community service has brought significant positive benefits to local communities.
Perancangan Strategi Digital Marketing Untuk Meningkatkan Minat Beli Konsumen Pada Produk Tas Kulit : Studi Kasus : PT. Jayuwan Garut Saepul Jamil, Alwis; Aulawi, Hilmi; Kurniawati, Rina
Jurnal Kalibrasi Vol 23 No 2 (2025): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.23-2.2581

Abstract

This study aims to design a digital marketing strategy to increase consumer purchase intention for leather bags produced by PT Jayuwan Garut. The Voice of Customer (VoC) approach was applied to explore consumer needs and preferences, which were then translated into technical attributes using the Quality Function Deployment (QFD) method. Thus, the strategies developed are consumer-driven and more targeted. The analysis revealed three main consumer concerns in digital marketing. First, the quality of promotional content with visually appealing elements, such as professional photos and graphic design, plays a crucial role in creating a strong first impression. Second, the ease of finding products through online search is vital, as easily accessible information significantly increases the likelihood of purchase. Third, responsive interaction on social media—such as answering inquiries quickly and politely—helps foster consumer trust and loyalty. Based on these findings, three key strategies are recommended. First, enhancing the quality of promotional content with high-resolution product photos, creative designs, and engaging videos. Second, conducting regular promotions through digital advertisements across platforms (Google Ads, Meta Ads) to expand market reach. Third, applying persuasive techniques through storytelling and influencer marketing so that promotional messages are not only informative but also emotionally engaging. Overall, this strategy is expected to strengthen brand awareness, increase engagement, and drive sales conversion. The study also provides practical contributions for PT Jayuwan Garut in understanding digital consumer behavior and formulating adaptive marketing policies. Beyond the company, the findings can serve as a reference for other MSMEs seeking to leverage digital marketing to enhance competitiveness in the era of Industry 4.0.
Co-Authors Abdullah, Angga Agisni Nurlela, Agni Akhdan Hidayat, Fairuz Alamsyah, Restu Arif Rahman, Rifal Arif Syamsudin, Muhammad Citra Indahsari, Ajeng Dwi Anggara, Krisna Fauzi Pratama, Andhika Hilmi Aulawi Huwaidah, Alya Indri Tri Julianto Malik Ibrahim, Maulana Muhammad Ajif, Arvin Muhammad Sambas, Phadil Mutiara, Sani Rahman, Jaohari Ridwan Rina Kurniawati Setiawan Putra, Achmad Dhani Suryani, Isma