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All Journal Jurnal PkM MIFTEK Jurnal Kalibrasi
Andriyas Kurniawan, Wahyu
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Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PENGEMBANGAN PRODUKSI UMKM KOPI MUSTIKA HUTAN DI DESA CINISTI Andriyas Kurniawan, Wahyu; Gumelar, Gilang; Raya Fahreza, Fajar; Idham Hanafi, Moch; Hafizhul I., Muhammad; Gymnastiar, Habil; Sarah Annashriyah, Siti; Guntur R, Ega; Putri Nurhaliza, Nabila; Warisah M, Euis; Muhamad Rizki, Rian; Sultan bintang Azahra, Sultan; Septia Barkah, Arfi; Muhtar Fauzi, Sandi; Fikri M., M Ilham; Munawar, Mahdi; Hermawan, Wawan; Agustina, Depika; Wahab, Abdul
Jurnal PkM MIFTEK Vol 5 No 1 (2024): Jurnal PkM MIFTEK
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/miftek/v.5-1.1537

Abstract

Para pelaku Usaha Mikro, Kecil, dan Menengah perlu memiliki mental bersaing yang baik dan mampu menghasilkan suatu produk yang dapat diterima, baik itu oleh konsumen dalam negeri (Indonesia) maupun konsumen di luar Indonesia. Usaha Mikro, Kecil, dan Menengah memegang peranan yang penting dalam pembangunan ekonomi dan sosial suatu wilayah, termasuk di desa-desa. Penelitian ini fokus pada peran Kuliah Kerja Nyata dalam memberdayakan Usaha Mikro, Kecil, dan Menengah di Desa Cinisti, dengan penekanan pada inovasi branding produk dan pemasaran online. Dengan tujuan untuk meningkatkan keterampilan pengusaha lokal dalam mengelola bisnis mereka dengan lebih efektif dan memanfaatkan teknologi digital serta pengembangan strategi kemasan yang menarik dan efektif, dan juga penerapan platform pemasaran online untuk meningkatkan jangkauan pasar.  
ANALISA STRATEGI PRODUKSI UMKM CUANGKI LIDAH DI DESA MANGKURAYAT Andriyas Kurniawan, Wahyu; Zihan Fitria Azzahra; Vira Syahrani Rahayu; Rizky Nurochman; Irwanto; Raihan Ikhlasul Amal; Fajar Puniman; Gilang Arbiansyah; Romi Yusnandar; Virzza Rahmaliyadi; Dellina Bella Azahra; Muhammad Rafi Yudhaputra; Meilan Widianti Sari; Agung Nugraha; Agung Gumelar; Ivan Prayoga; Kikan Abdi Negara; Ikhwan Dzaky Bima Alwi; Muchlas Taufik; Jejen Suryana
Jurnal PkM MIFTEK Vol 6 No 1 (2025): Jurnal PkM MIFTEK
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/miftek/v.6-1.1960

Abstract

This study aims to determine the right strategy that must be carried out by Cuanki Lidah in Mangkurayat Village, so that it can increase its competitiveness. The method used is the Strength Weakness Opportunity Threat (SWOT) analysis method. Respondents in this study were producers and sellers in the market. The sampling technique used was incidental sampling with a total of 20 respondents. The results of the study based on IFAS were 3.24 and EFAS were 0.45. This shows that the company's position is in quadrant 1 (aggressive strategy), so the strategy that must be carried out is to increase production capacity and utilize digital access in marketing, so that this Cuanki Lidah UMKM can increase its competitiveness.
Strategi Pemasaran Produk Dompet D’vat Jaya dengan Pendekatan STP dan Ansoff Matrix Andriani, Rani; Aulawi, Hilmi; Andriyas Kurniawan, Wahyu
Jurnal Kalibrasi Vol 23 No 2 (2025): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.23-2.2736

Abstract

The increasingly competitive business environment, particularly in the fashion and accessories industry, requires MSMEs such as D’vat Jaya to design effective and adaptive marketing strategies in order to survive and grow. This study aims to formulate marketing strategies for D’vat Jaya using STP (Segmentation, Targeting, Positioning) analysis and the Ansoff Matrix to enhance its competitiveness in the market. The research employs a descriptive qualitative method with the STP and Ansoff Matrix approaches. Data were collected through in-depth interviews, field observations, and focus group discussions involving the owner, employees, and consumers. The analysis results indicate the need to narrow the market segmentation to students and young working adults, and to implement growth strategies through market penetration using social media and online marketplaces, market development in potential regions such as Bali and Kalimantan, product innovation including new designs and waterproof wallets, and product diversification with complementary items such as pouches and keychains. The integration of STP and the Ansoff Matrix produced a three-stage strategic plan: short-term (0–12 months) focusing on brand strengthening and digital promotion, medium-term (1–3 years) emphasizing product innovation and varied promotional efforts, and long-term (3–5 years) targeting product diversification and market expansion. The implementation of these strategies is expected to enhance brand awareness, expand market reach, and foster sustainable growth for D’vat Jaya.
Optimalisasi Pengendalian Persediaan Produk Perishabel di UMKM Abdul Kodir Jaelani, Akmal; Chandrahadinata, Dody; Andriyas Kurniawan, Wahyu
Jurnal Kalibrasi Vol 23 No 2 (2025): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.23-2.2926

Abstract

Ikbal Cuanki MSME faces inventory control problems due to seasonal demand fluctuations and production limitations, especially during the lean season and Ramadan. This study uses a quantitative approach with a seasonal Economic Order Quantity (EOQ) model based on data from July 2024 to June 2025. The results show that the optimal order quantity during normal, abundant, and lean seasons is 1,359 kg per order (9 orders per month), while during Ramadan it increases to 1,800 kg per order (9 orders per month). EOQ has been proven to reduce inventory costs and minimize the risk of excess stock. However, supporting strategies such as frozen storage, warehouse optimization, and supplier contracts are still necessary.
Co-Authors Abdul Kodir Jaelani, Akmal Abdul Wahab Agung Gumelar Agung Nugraha Agustina, Depika Dellina Bella Azahra Dody Chandrahadinata Fajar Puniman Fikri M., M Ilham Gilang Arbiansyah Gumelar, Gilang Guntur R, Ega Gymnastiar, Habil Hafizhul I., Muhammad Hilmi Aulawi Idham Hanafi, Moch Ikhwan Dzaky Bima Alwi IRWANTO Ivan Prayoga Jejen Suryana Kikan Abdi Negara Meilan Widianti Sari Muchlas Taufik Muhamad Rizki, Rian Muhammad Rafi Yudhaputra Muhtar Fauzi, Sandi Munawar, Mahdi Putri Nurhaliza, Nabila Raihan Ikhlasul Amal Rani Andriani, Rani Raya Fahreza, Fajar Rizky Nurochman Romi Yusnandar Sarah Annashriyah, Siti Septia Barkah, Arfi Sultan bintang Azahra, Sultan Vira Syahrani Rahayu Virzza Rahmaliyadi Warisah M, Euis Wawan Hermawan Zihan Fitria Azzahra