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a Model Of Adolescent Ethics In Mobile Diffusion On The Use Of Cellphones And Social Media In Semarang City Pertiwi Putri, Arfika; Siregar, Nadia Itona
ETTISAL : Journal of Communication Vol. 8 No. 2 (2023): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v8i2.11501

Abstract

The Central Statistics Agency (BPS) notes that in 2022 as many as 67.88% of Indonesia's population aged over 5th years have a mobile phone. Meanwhile, in the same year, it was recorded that 65.15% of the people of Central Java Province owned cell phones. Some factors play an essential role in shaping adolescents' ethical views regarding mobile phones and social media use. This study aimed to analyze the factors that influence ethics by using mobile phones and social media in adolescents aged 13-15 years in Semarang. This study uses a quantitative method with Partial Least Squares (PLS) analysis. The theory used in this study is the theory of Uses and Gratification, Diffusion Innovation of Technology, and Ethical Systems. Primary data was obtained by distributing questionnaires to 100 respondents. The sampling technique used with the method of accidental sampling. The study results show a relationship between adolescents' mobile phone use and social media use by adolescents with the social interaction they receive. Active involvement in online interactions can have an impact on adolescent ethics, this is reflected in aspects of self-satisfaction. Besides that, emotional satisfaction factors such as feelings of pleasure and satisfaction in online interactions affect the formation of adolescent ethics. This study also reveals that the ethical model of adolescents is influenced by two main dimensions, namely fairness and utilitarian ethics. The implications of these findings can be used for the development of better educational approaches in teaching youth about ethics and responsibility in using technology and interacting in a digital environment.
COMMUNICATION EFFECTIVENESS MODEL FOR VACCINATION PARTICIPATION IN SEMARANG CITY PERTIWI PUTRI, ARFIKA; Budiono, Taruna; Triyomo, Agus
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 3 (2024): September
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i3.6215

Abstract

The vaccination program is an important effort to combat the pandemic, starting from the initial doses of vaccines to booster shots. However, the program has not yet achieved its intended target. In August, the booster vaccination coverage in Semarang City was only 53%, falling short of the desired 80% (KompasTV, 2022). Therefore, there is a pressing need for persuasive measures to enhance knowledge, awareness, and decision- making regarding vaccination. This study aims to identify an effective model of vaccine persuasion for public communication in Semarang City. It is an exploratory study that applies the Elaboration Likelihood Model (ELM) theory and the diffusion of innovations, involving a sample of 100 respondents. The collected data was analyzed using PLS 3.0. The results reveal that persuasion using different lines of thought (central route and peripheral route) leads to distinct stages of innovation diffusion. Both new media and traditional media are considered suitable platforms for vaccine persuasion, provided they incorporate key elements such as high-quality information, credible sources, accessibility, well-structured messages, and interactivity.