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Riyanto, Tri Agus
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Peningkatan Minat Beli Ulang melalui E-Service Quality: Studi Pada Konsumen Bukalapak Setiawardani, Maya; Riyanto, Tri Agus
Jurnal Riset Bisnis dan Investasi Vol. 9 No. 1 (2023): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v9i1.4784

Abstract

The purpose of this study is to identify e-service quality that has been implemented by Bukalapak and the level of repurchase intention of its customers, as well as to reveal how much e-service quality can increase the repurchase intention of Bukalapak's consumers. The research method used is quantitative method, the sampling technique is using non-probability sampling with a purposive sampling approach of 176 respondents. Data collection was carried out through a questionnaire using a Likert scale. The data were processed using SPSS, using descriptive analysis, simple regression analysis, and hypothesis testing. The results of this study indicate that the level of e-service quality is in the high category, the level of consumer repurchase intention is in the sufficient category, and e-service quality can significantly increase consumer repurchase intention by 29.9%.
Co-Authors Setiawardani, Maya