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Pengaruh Suasana Toko Terhadap Pembelian Impulsif (Kajian Empiris Pada Gerai Miniso di Kota Bandung) Setiawardani, Maya
Jurnal Riset Bisnis dan Investasi Vol 5 No 1 (2019): JURNAL RISET BISNIS & INVESTASI
Publisher : Jurnal Riset Bisnis dan Investasi

Store atmosphere is one of the important strategies in the field of marketing, especially for retail outlets because the atmosphere of the store can affect the emotions and feelings of customers to take action such as impulsive purchases. In addition, some Indonesian consumers have an unplanned character in purchasing (impulsive buying) caused by emotional and spontaneous attraction to a particular atmosphere, and often no longer involve rationality in the decision making process. This study aims to determine the effect of store atmosphere on impulsive buying made by customers from Miniso retail outlets in the city of Bandung. Store atmosphere is a store arrangement that is carried out in such a way as to create an overall emotional effect on customers through the five senses so that it can attract customers to come and finally make purchasing decisions.

Servicescape dan Pengaruhnya Terhadap Kepuasan Pelanggan: Studi Pada Konsumen Eduplex Bandung Ainun, Azmi Mutia; Setiawardani, Maya
Jurnal Riset Bisnis dan Investasi Vol 5 No 2 (2019): JURNAL RISET BISNIS & INVESTASI
Publisher : Jurnal Riset Bisnis dan Investasi

Lifestyle communities are growing, have an impact on people's lives in fulfilling his needs.One of them, namely the need for food. To meet the needs of the food, people are more likely to go to a fast-food restaurant or Cafe. Specifically for the cafe, at this time many cafes are there in the city of Bandung stand not only to put forward products are sold, but also very attentive to the comfort of a given place.The purpose of this research is to know the servicescape and its effect on customer satisfaction at the Eduplex in Bandung.The sample in this study i.e. as many as 117 people respondents with the method of analysis used a classic assumption test, i.e. an analysis of descriptive statistics, correlation and simple linear regression, simple, the coefficient of determination and test hypotheses. cafe, customer satisfaction, servicescape

Increasing The Competitiveness of Msmes In Parongpong District Through The Use of E-Commerce and Branding Strategies Wahyu Rafdinal, Wahyu; Kusdibyo, Lusianus; Hardiyanto, Nugroho; Setiawardani, Maya; Rizal Gaffar, Mohammad; Malik Sayuti, Abdul; Dwi Pramono, Tangguh; Sandya Sari Putri, Ivon
International Journal Of Community Service Vol. 4 No. 1 (2024): February 2024 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i1.253

The purpose of this program is to develop modules and training modules developed to improve the performance of MSMEs in Parongpong District. Identification of partner problems is carried out through document studies, interviews, and questionnaire dissemination. Based on the analysis of partner problems, there are several problems that cause MSMEs in Parongpong District to not utilize e-commerce media as their marketing media, namely: (1) Do not have knowledge and skills in using e-commerce; (2) Products that are not ready to be marketed in terms of branding, packaging that is not yet attractive, and product durability; (3) Do not understand how to use SEO (search engine optimization) in increasing product visibility in e-commerce. If these three main problems can be solved, it is expected that MSMEs can compete on various e-commerce platforms that exist today. The solution provided to partners is to develop the necessary modules and provide training for; (1) improve skills in using several e-commerce platforms; (2) increase knowledge and ability in creating branding, making attractive packaging, and preserving industry-standard products; (3) improve knowledge and skills in the use of SEO (search engine optimization). The impact resulting from this training is that MSMEs gain competencies to increase the competitiveness of marketed products. The supporting capacity provided includes the availability of (1) MSME product branding materials; (2) product packaging materials; (3) marketing materials; and (4) SEO utilization materials.

Penggunaan Musik Daerah Untuk Meningkatkan Kompetensi Kecepatan dan Ketepatan Mengetik Mahasiswa Setiawardani, Maya; Suhaeni, Tintin
Jurnal Riset Bisnis dan Investasi Vol. 2 No. 3 (2016): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v2i3.90

Mastery of keyboarding being part urgent to communicate through the computer, and very important, especially students who study in the field of business. On the other side, individual performance also influenced by the work environment, and music is one form the environment that could effect keyboarding performance. A model that can describe this is the stimulus-responsible model of mehrabian-russell which explains that music can affect the performance of individual writing. Almost all of Indonesia has traditional music. Therefore, research is needed to identify the effects of traditional music to enrich the area of innovation in strategies and techniques of learning keyboarding skills. In this study conducted an experiment on two groups, the treatment groups(traditional music) and control group (without traditional) and questionnaire to strengthen the experimental results. In preliminary tests of typing, both groups had a mean AWPM identical or similar. Furthermore, tests carried one, where the treatment group listened to five kinds of music Java, Sunda, and Bali. The test result and the result of the questionnaire showed that (typing skills shown by the average value of AWPM) will increase significantly used of traditional music as the background. So, the genre of traditional music can be stimulant to improve average performance of AWPM. There are three traditional kinds of music that can improve student typing speed and accuracy significantly, a regional music cublek-cublek suweng, kebiar bali, and oleg tambuliningan, but cublek-cublek suweng is a genre of traditional music that has the best effect. Therefore, the process of learning courses keyboarding skills needs to use instrumental traditional music, especially instrumental music that has a fast and cheerfully tempo.

Pengaruh Evaluasi Kinerja Terhadap Komitmen Organisasional Karyawan Hartono, Asep Rudi; Setiawardani, Maya
Jurnal Riset Bisnis dan Investasi Vol. 3 No. 1 (2017): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v3i1.548

This study examines the company's performance appraisal, employeeâ€™s organizational commitment and the influence of organizational commitment on employeeâ€™s performance appraisal in PT Indonesia Power UBP Suralaya. The dataset encompasses observations using questionnaire (195 respondents). The methods of analysis in this research are classical assumption test, descriptive analysis, correlation, linear regression, and test hypotheses using the SPSS program. Research results show that the performance appraisal is already good, and organizational commitment of employees are already high. There is a strong link between performance appraisal with the organizational commitment of employees. The influence of performance appraisal has a positive effect for 46.6% on the organizational commitment of employees while the rest 53.4% is affected by other factors such as job satisfaction, job characteristics and other factors which are not examined in this study.

Service Quality dan Implikasinya Terhadap Kepuasan Pelanggan Hidayat, Resti Siti Nur Cahyati; Setiawardani, Maya
Jurnal Riset Bisnis dan Investasi Vol. 3 No. 2 (2017): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v3i2.930

The high level of society mobility needs to be supported by adequate infrastructures. Sufficient and adequate toll road infrastructure is able to increase the acceleration of a country's economic and social development through the creation of effectiveness and resulting efficiency. Optimal service delivery can gain customer satisfaction. One approach to measure service quality that many used as a reference is SERVQUAL (Service Quality). There are five dimension on servqual model, that is reliability, assurance, tangible, emphaty and responsiveness. The purpose of this study is to determine the level of customer satisfaction in order to improve the quality of service and to know the service attributes that are prioritized to be maintained and improved by PT Jasa Marga (Persero) Branch Purbaleunyi. Data processing methods in this study using the validity, reliability, classical assumption test, and descriptive statistical analysis. While the data analysis methods used are simple linear regression analysis, correlation, coefficient of determination and quadrant analysis. The results of this study indicate that service quality variables have positive and significant impact on customer satisfaction at Purbaleunyi toll road.

Pengaruh Pelaksanaan Program Keselamatan dan Kesehatan Kerja Terhadap Produktivitas Kerja Karyawan Hadiyanti, Renita; Setiawardani, Maya
Jurnal Riset Bisnis dan Investasi Vol. 3 No. 3 (2017): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v3i3.941

Human resources is a living asset owned by an organization that has an important role for the success of an organization. The success of human resource management as one of the benchmarks is in terms of employee productivity. The needs of employees in carrying out their work in order to achieve optimal work productivity need to be protected with a safe working environment, comfortable and serene, because it will cause the desire to work well. This research was conducted with the aim to know how the implementation of occupational safety and health program, how the productivity of employees work, and how much influence the implementation of occupational safety and health program on employees work productivity at PT Papyrus Sakti Paper Mill. The data collection tool in this research is by distributing questionnaires to 125 employees of production department. Analytical techniques used in the form of descriptive analysis techniques with quantitative approach. The result of descriptive statistical analysis for both variables shows the safety and health variables with employee productivity are in good category. Based on the results of testing on the implementation of occupational safety and health have a positive and significant effect on work productivity of employees. It can be proven from the calculation t count = 6.359> t table = 1.979 with the percentage of influence of 24.7%.

Pengaruh Kualitas Pelayanan Administrasi Akademik Terhadap Kepuasan Mahasiswa Politeknik Negeri Bandung Setiawardani, Maya
Jurnal Riset Bisnis dan Investasi Vol. 4 No. 1 (2018): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v4i1.991

Service is an effort made to the customer to meet customer expectations. While the quality of service as an effort to meet the needs and desires of consumers and the accuracy of delivery in counterbalance consumer expectations. Bandung State Polytechnic is a vocational education institution that prepares its graduates ready to work. In achieving these objectives, it should be supported by the service of academic administration of quality to the needs and desires of students fulfilled. This study aims to illustrate how the quality of academic services according to student perceptions, describes the level of satisfaction of students, and whether there is a positive and significant influence between the quality of academic administration services there is student satisfaction. The results of this study found that the overall quality of academic administration services have been good, and student satisfaction is also good. The quality of academic administration services has a positive and significant impact on student satisfaction. Nevertheless, the quality of service still needs to be improved again such as hospitality and discipline officers, the availability of flow/chart of each service and availability of LCD projector. In addition, the overall quality of service needs to be improved again into excellent service.

Pengaruh Suasana Toko Terhadap Pembelian Impulsif (Kajian Empiris Pada Gerai Miniso di Kota Bandung) Setiawardani, Maya
Jurnal Riset Bisnis dan Investasi Vol. 5 No. 1 (2019): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v5i1.1613

Store atmosphere is one of the important strategies in the field of marketing, especially for retail outlets because the atmosphere of the store can affect the emotions and feelings of customers to take action such as impulsive purchases. In addition, some Indonesian consumers have an unplanned character in purchasing (impulsive buying) caused by emotional and spontaneous attraction to a particular atmosphere, and often no longer involve rationality in the decision making process. This study aims to determine the effect of store atmosphere on impulsive buying made by customers from Miniso retail outlets in the city of Bandung. Store atmosphere is a store arrangement that is carried out in such a way as to create an overall emotional effect on customers through the five senses so that it can attract customers to come and finally make purchasing decisions.Â

Servicescape dan Pengaruhnya Terhadap Kepuasan Pelanggan: Studi Pada Konsumen Eduplex Bandung Ainun, Azmi Mutia; Setiawardani, Maya
Jurnal Riset Bisnis dan Investasi Vol. 5 No. 2 (2019): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v5i2.1624

Lifestyle communities are growing, have an impact on people's lives in fulfilling his needs.One of them, namely the need for food. To meet the needs of the food, people are more likely to go to a fast-food restaurant or Cafe. Specifically for the cafe, at this time many cafes are there in the city of Bandung stand not only to put forward products are sold, but also very attentive to the comfort of a given place.The purpose of this research is to know the servicescape and its effect on customer satisfaction at the Eduplex in Bandung.The sample in this study i.e. as many as 117 people respondents with the method of analysis used a classic assumption test, i.e. an analysis of descriptive statistics, correlation and simple linear regression, simple, the coefficient of determination and test hypotheses.

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