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All Journal e-Jurnal Apresiasi Ekonomi Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Moniko, Moniko
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE INFLUENCE OF SMARTPHONE ADDICTION ON ONLINE COMPULSIVE BUYING WITH MOOD REGULATION AND FLOW EXPERIENCES AS MEDIATING VARIABLES Maydirmasyah, Yoga; Afwa, Awliya; Moniko, Moniko
Jurnal Apresiasi Ekonomi Vol 12, No 2 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i2.768

Abstract

This study aims to examine and analyze the influence of smartphone addiction on online compulsive buying, as well as examining how mood regulation and flow experience mediate the influence of smartphone addiction on online compulsive buying in Generation Z in Riau Province. This research uses a quantitative approach with the Structural Equation Model analysis tool using SEM-PLS. The sampling technique in the research used G*power. This research tested 354 students as representatives of generation Z in Riau province with the finding that smartphone addiction had a direct influence on online compulsive buying, mood regulation and flow experience. Mood regulation has a direct effect on flow experience. flow experience has a direct influence on online compulsive buying. Smartphone addiction affects flow experience through mood regulation. Smartphone addiction influences online compulsive buying through flow experience. Smartphone addiction influences online compulsive buying through mood regulation and flow experience simultaneously. On the other hand, the findings of this study show that mood regulation has no effect on online compulsive buying. Mood regulation cannot act as a mediator in the influence of smartphone addiction on online compulsive buying.Keywords: smartphone addiction, mood regulation, flow experience, online compulsive buying
THE INFLUENCE OF E-WOM AND PRICE DISCOUNT ON IMPULSE BUYING AT E-COMMERCE USERS IN PEKANBARU: Case Study Pekanbaru Student Puspita, Adella; Afwa, Awliya; Moniko, Moniko
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 3 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v17i3.1938

Abstract

This research aims to evaluate the influence of E-WOM and Price Discount on Impulse Buying among e-commerce users in Pekanbaru, with a focus on students in Pekanbaru. The research sample includes 140 respondents actively engaged in impulsive buying behavior. The data analysis method employed is Structural Equation Modeling (SEM) with the assistance of Smart PLS version 3. The research findings indicate that E-WOM does not have a significant impact on Impulse Buying by e-commerce users in Pekanbaru. However, Price Discount has a positive and significant influence on Impulse Buying among e-commerce users in Pekanbaru. Furthermore, based on the determination test, it can be concluded that concurrently, both E-WOM and Price Discount affect Impulse Buying among e-commerce users in Pekanbaru.
THE IMPACT OF FEAR OF MISSING OUT ON OBSESSIVE-COMPULSIVE BUYING BEHAVIOR: EXPLORING THE ROLE OF BRAND PASSION (AMONG GENERATION Z IN PEKANBARU CITY) Iqbal, Mohamad; Afwa, Awliya; Moniko, Moniko
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.990

Abstract

This study examines the influence of Fear of Missing Out (FoMO) on obsessive-compulsive buying behavior among Generation Z in Pekanbaru City. It also analyzes the mediating roles of harmonious brand passion and obsessive brand passion in this relationship. Using a quantitative approach with 200 participants, the findings reveal that FoMO and obsessive brand passion directly affect obsessive-compulsive buying. Additionally, FoMO directly influences both harmonious and obsessive brand passion. However, harmonious brand passion does not have a direct effect on obsessive-compulsive buying and does not mediate the relationship between FoMO and obsessive-compulsive buying. In contrast, obsessive brand passion serves as a mediator in the relationship between FoMO and obsessive-compulsive buying. These findings highlight the critical role of psychological factors and brand passion in shaping consumer behavior, providing valuable insights for marketers and policymakers to mitigate excessive consumption among younger generations. Keywords: Fear of Missing Out (FoMO), Harmonious Brand Passion, Obsessive Brand Passion, Obsessive-Compulsive Buying
AN ANALYSIS OF THE ROLE OF CONSUMER VALUE, BROWSING ACTIVITY, AND IMPULSIVENESS AMONG E-COMMERCE USERS IN RIAU PROVINCE Kapri, Rianda; Afwa, Awliya; Moniko, Moniko; Saputra, Hamanda Hadi
Jurnal Apresiasi Ekonomi Vol 14, No 1 (2026)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v14i1.1037

Abstract

This study aims to analyze the effect of utilitarian value and hedonic value of online reviews on browsing activity, urge to buy impulsively, and impulse buying behavior among Gen-Z consumers in Riau Province, with impulsiveness as a moderating variable. The study employs a quantitative approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM) through SmartPLS 4, based on data from 105 respondents. The results indicate that utilitarian value and hedonic value have a significant effect on browsing (β = 0.344 and β = 0.273; p < 0.01), browsing significantly affects urge to buy impulsively (β = 0.452; p < 0.001), and urge to buy impulsively significantly affects impulse buying behavior (β = 0.584; p < 0.001). The moderating effect of impulsiveness is partially supported, where individuals with high impulsivity are more responsive to emotionally driven reviews than informational ones.These findings affirm that online reviews function as cognitive and affective triggers in digital consumption behavior. Gen-Z exhibits browsing tendencies driven by enjoyment and curiosity, ultimately encouraging spontaneous purchases. Practically, the results offer implications for digital marketers to balance informational credibility and emotional appeal in ethical and sustainable online marketing communication strategies
Co-Authors Awliya Afwa Hadi Saputra, Hamanda Kapri, Rianda Maydirmasyah, Yoga Mohamad Iqbal Puspita, Adella