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All Journal Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi
Delmarrich Bilga Ayu Permatasari
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Religion Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Analysis of Verbal Harassment on Women in The Comments Column of The Tiktok Account @Kinderflix.Idn Gusti Faradiazhary, Sahnaz; Muhammad Fadeli; Delmarrich Bilga Ayu Permatasari
Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 2 (2024): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v8i2.2214

Abstract

Women are often subjected to verbal abuse in real life, as well as in digital life. Verbal harassment of women does not develop solely on certain women, but it does not rule out the possibility for any woman to get verbal harassment. Anisa Rostiana, a toddler education content host on TikTok @Kinderflix.idn, has received negative comments with various kinds of verbal abuse. Sadly, most verbal abuse comes from 'anonymous' accounts deliberately created by irresponsible people in cyberspace to comment at will. This research proves the verbal abuse Anisa received in the @Kinderflix.idn comment section. This verbal abuse was analyzed using Philipp Mayring's Content Analysis theory. Verbal harassment is divided into three categories; the first is Verbal Sexual Harassment, which contains comments leading to sexual activities to fulfill men's fantasies. Second, Euphemism Verbal Harassment by utilizing words/sentences that have been softened to have a double or ambiguous meaning. The last is the objectification of women, which is very thick, by making Anisa an object/good that can be watched, contested, and claimed as property by others.
Pengaruh Brand Ambassador Baekhyun Exo Melalui Instagram Terhadap Brand Image Allobank Grasheila Febrina Widiatmoko Putri; Delmarrich Bilga Ayu Permatasari; Muhammad Fadeli
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 11 No 2 (2024): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v11i02.1218

Abstract

The development of digital industry in Indonesia continues to experience a significant increase, especially in the banking world. The presence of various new digital banks will cause intense competition in capturing market potential. In this condition, it makes one of the digital bank companies AlloBank compete to build a strong brand image by using brand ambassadors to attract the attention of its customers through AlloBank's official Instagram account. The presence of South Korean culture in various circles of Indonesian society made the AlloBank company choose Baekhyun EXO, who is a Korean idol, as its brand ambassador. The existence of this phenomenon, this study aims to see whether there is an influence of Baekhyun EXO's brand ambassador which is studied using VisCAP theory on AlloBank's brand image. This research uses quantitative methods by distributing questioners to 100 respondents who are followers of AlloBank's official Instagram account. The data analysis technique in this study uses the Simple Linear Regression test which is carried out using Jamovi. The research results show that brand ambassador Baekhyun EXO has a significance value of <0.001 (<0.05) and a positive influence on AlloBank's brand image of 22%, while 78% is influenced by factors other than the brand ambassador
Strategi Komunikasi Internal PT Berca Kawan Sejati Surabaya Dalam Upaya Peningkatan Motivasi Kerja Akibat Isu PHK Karyawan Hanif, Naufal Noor; Rini Ganefwati; Delmarrich Bilga Ayu Permatasari
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 12 No 1 (2025): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v12i01.1560

Abstract

The purpose of this study was to see how PT Berca Kawan Sejati (BKS) Surabaya uses internal communication strategies to improve employee work motivation in response to the problem of layoffs (PHK) that emerged in the company environment. For this study, we conducted in-depth interviews with managers, team leaders, and employees of PT BKS Surabaya branch. The results showed that the company uses three main types of internal communication: downward (from superiors to subordinates), upward (from superiors to subordinates), and parallel (from subordinates to subordinates). One of these communication strategies is to use verbal and nonverbal communication, both formal and informal, and convey work motivation through briefings, internal meetings, and social interactions outside of working hours. However, PT BKS has demonstrated an internal communication strategy that is able to reduce concerns caused by the problem of layoffs and rekindle employees' desire to work. Keywords : Internal Communication, Work Motivation, Layoff (PHK), HR Management, Communication Strategy
Analysis of Verbal Harassment on Women in The Comments Column of The Tiktok Account @Kinderflix.Idn Gusti Faradiazhary, Sahnaz; Muhammad Fadeli; Delmarrich Bilga Ayu Permatasari
Mediakita Vol. 8 No. 2 (2024): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v8i2.2214

Abstract

Women are often subjected to verbal abuse in real life, as well as in digital life. Verbal harassment of women does not develop solely on certain women, but it does not rule out the possibility for any woman to get verbal harassment. Anisa Rostiana, a toddler education content host on TikTok @Kinderflix.idn, has received negative comments with various kinds of verbal abuse. Sadly, most verbal abuse comes from 'anonymous' accounts deliberately created by irresponsible people in cyberspace to comment at will. This research proves the verbal abuse Anisa received in the @Kinderflix.idn comment section. This verbal abuse was analyzed using Philipp Mayring's Content Analysis theory. Verbal harassment is divided into three categories; the first is Verbal Sexual Harassment, which contains comments leading to sexual activities to fulfill men's fantasies. Second, Euphemism Verbal Harassment by utilizing words/sentences that have been softened to have a double or ambiguous meaning. The last is the objectification of women, which is very thick, by making Anisa an object/good that can be watched, contested, and claimed as property by others.
STRATEGI HUMAS DP3APPKB SURABAYA DALAM UPAYA MENINGKATKAN KESADARAN HIDUP SEHAT REMAJA Tiara Saktiwi, Denisa Putri; Rini Ganefwati; Delmarrich Bilga Ayu Permatasari
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 12 No 2 (2025): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v12i2.1635

Abstract

The high number of physical and mental health disorders among Surabaya teenagers requires an appropriate communication strategy from government institutions, especially in building awareness of the importance of healthy living. This study examines the public relations strategy implemented by the Surabaya City Women's Empowerment, Child Protection, Population Control, and Family Planning Agency (DP3APPKB) in an effort to increase awareness of healthy living among teenagers. The research approach used was qualitative descriptive with a case study method. Data were collected through in-depth interviews, field observations, and documentation, then analyzed using the four-stage public relations strategy model from Cutlip, Center, and Broom, namely: research, planning, implementation, and evaluation. The results of the study showed that the DP3APPKB public relations strategy included the use of social media, community-based educational campaigns, active involvement of GenRe Ambassadors as agents of change, and a participatory interpersonal approach. This strategy succeeded in increasing adolescent participation in promotive and preventive activities related to physical and mental health. These findings reinforce the importance of the role of government public relations in shaping healthy adolescent behavior through adaptive and innovative public communication.
Co-Authors Grasheila Febrina Widiatmoko Putri Gusti Faradiazhary, Sahnaz Hanif, Naufal Noor Muhammad Fadeli Rini Ganefwati Tiara Saktiwi, Denisa Putri