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All Journal Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Jurnal Ilmu Komunikasi dan Sosial Politik Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi Komunikatif : Jurnal Ilmiah Komunikasi
Muhammad Fadeli
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Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Analysis of Verbal Harassment on Women in The Comments Column of The Tiktok Account @Kinderflix.Idn Gusti Faradiazhary, Sahnaz; Muhammad Fadeli; Delmarrich Bilga Ayu Permatasari
Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 2 (2024): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v8i2.2214

Abstract

Women are often subjected to verbal abuse in real life, as well as in digital life. Verbal harassment of women does not develop solely on certain women, but it does not rule out the possibility for any woman to get verbal harassment. Anisa Rostiana, a toddler education content host on TikTok @Kinderflix.idn, has received negative comments with various kinds of verbal abuse. Sadly, most verbal abuse comes from 'anonymous' accounts deliberately created by irresponsible people in cyberspace to comment at will. This research proves the verbal abuse Anisa received in the @Kinderflix.idn comment section. This verbal abuse was analyzed using Philipp Mayring's Content Analysis theory. Verbal harassment is divided into three categories; the first is Verbal Sexual Harassment, which contains comments leading to sexual activities to fulfill men's fantasies. Second, Euphemism Verbal Harassment by utilizing words/sentences that have been softened to have a double or ambiguous meaning. The last is the objectification of women, which is very thick, by making Anisa an object/good that can be watched, contested, and claimed as property by others.
Strategi Komunikasi Pemasaran Whiz Prime Hotel Surabaya Dalam Upaya Meningkatkan Okupansi Sasha Meydi Cerilda; Rini Ganefwati; Muhammad Fadeli
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 11 No 1 (2024): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v11i1.1155

Abstract

This research describes the marketing communication strategy of Whiz Prime Hotel Surabaya in an effort to increase occupancy amidst tight competition in the hotel business. By using a marketing mix or marketing mix which consists of 4Ps, namely product, price, place, promotion. The aim of this research is to explore the marketing communication strategy carried out by Whiz Prime Hotel Surabaya in an effort to increase occupancy. And to find out what plans are used to carry out marketing communications strategies. This research uses a qualitative descriptive method by conducting observation and interview techniques. The results of this research prove that several efforts made by Whiz Prime Hotel Surabaya in implementing marketing communication strategies are good enough to increase occupancy.
Pengaruh Brand Ambassador Baekhyun Exo Melalui Instagram Terhadap Brand Image Allobank Grasheila Febrina Widiatmoko Putri; Delmarrich Bilga Ayu Permatasari; Muhammad Fadeli
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 11 No 2 (2024): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v11i02.1218

Abstract

The development of digital industry in Indonesia continues to experience a significant increase, especially in the banking world. The presence of various new digital banks will cause intense competition in capturing market potential. In this condition, it makes one of the digital bank companies AlloBank compete to build a strong brand image by using brand ambassadors to attract the attention of its customers through AlloBank's official Instagram account. The presence of South Korean culture in various circles of Indonesian society made the AlloBank company choose Baekhyun EXO, who is a Korean idol, as its brand ambassador. The existence of this phenomenon, this study aims to see whether there is an influence of Baekhyun EXO's brand ambassador which is studied using VisCAP theory on AlloBank's brand image. This research uses quantitative methods by distributing questioners to 100 respondents who are followers of AlloBank's official Instagram account. The data analysis technique in this study uses the Simple Linear Regression test which is carried out using Jamovi. The research results show that brand ambassador Baekhyun EXO has a significance value of <0.001 (<0.05) and a positive influence on AlloBank's brand image of 22%, while 78% is influenced by factors other than the brand ambassador
Framing Media atas Pemberitaan Anas Urbaningrum dan Politik Para Sengkuni Muhammad Fadeli
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 2 No. 2 (2013)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v2i2.1688

Abstract

Penyebaran berita melalui media massa merupakan proses awal dari pembentukan pendapat umum. Ketepatan dalam penyampaian berita dan informasi akan membentuk "konsensus" khalayak. Selanjutnya bagaimana peran media massa dalam penyampaian pemberitaan yang berkaitan dengan adanya kasus Anas Urbaningrum sehingga media massa memiliki andil dalam membentuk persepsi masyarakat terhadap pemberitaan tersebut. Oleh karena itu dapat kita simpulkan bahwa media massa berperan penting dalam ha1 membentuk opini. Media massa mempunyai peran membentuk pengertian khalayak. Berkaitan dengan isi berita tersebut penulis mencoba melihat bagaimana media membingkai (framing) dalam memberitakan kasus "Anas Urbaningrum dan politik para sengkuni". Penulis meneliti pemberitaan pada halaman pertama surat kabar Jawa Pos dan Kompas. Pandangan ini didasarkan pada anggapan bahwa pada umumnya ketika akan membaca atau membeli sebuah surat kabar, yang pertama dilihat adalah headline atau bagian halaman depan. Pada penelitian ini. Metode analisa data yang digunakan penulis adalah konsep framing Pan dan Kosicki. Pan dan Kosicki membagi perangkat framing menjadi empaf struktur besar. Yaitu, sintaksis (cara wartawan menyusun fakta), struktur skrip (cara wartawan mengisahkan fakta), struktur tematik (cara wartawan menulis fakta), dan struktur retoris (cara wartawan menekankan fakta).
STRATEGI PERSONAL BRANDING WALIKOTA SURABAYA CAK ARMUJI PADA AKUN TIKTOK @cakj1 Fitriawardhani, Tira; Muhammad Fadeli; Joanna Adelaida Prigelia Salindeho
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 12 No 1 (2025): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v12i01.1545

Abstract

Some tiktok users use these applications creatively to remind themselves of society. As does in his tyres mayor Surabaya city @cakj1, he is flushing himself through the content he gives him. The research aims to endear content in tiktok @cakj1 to determine strategy personal branding an armuji on Surabaya citizens. In the study, the author employed the qualitative method of analyzing content with Peter montoya 2002's theory approach explaining that there are eight personal branding concepts, spesilization, leadership, differences, visibility, unity, and firmness a good name, through the content observation uploaded in ticktock @cakj1 and previous research and used the documentary study of screeenshoot social media content @cakj1 as a supplement to the study. The contents is "mediating conflict" and "sidak" content that draws much attention from surabaya. Through analysis, Armuji attempts to identify personal branding as a deputy mayor of the surabaya community who courageously leads the way, by trying to respond to any aspirations of surabaya's citizens quickly and defend justice and be a helper to the common people. Keywords: Personal Branding, Attracting Attention, Content, Tiktok.
Analysis of Verbal Harassment on Women in The Comments Column of The Tiktok Account @Kinderflix.Idn Gusti Faradiazhary, Sahnaz; Muhammad Fadeli; Delmarrich Bilga Ayu Permatasari
Mediakita Vol. 8 No. 2 (2024): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v8i2.2214

Abstract

Women are often subjected to verbal abuse in real life, as well as in digital life. Verbal harassment of women does not develop solely on certain women, but it does not rule out the possibility for any woman to get verbal harassment. Anisa Rostiana, a toddler education content host on TikTok @Kinderflix.idn, has received negative comments with various kinds of verbal abuse. Sadly, most verbal abuse comes from 'anonymous' accounts deliberately created by irresponsible people in cyberspace to comment at will. This research proves the verbal abuse Anisa received in the @Kinderflix.idn comment section. This verbal abuse was analyzed using Philipp Mayring's Content Analysis theory. Verbal harassment is divided into three categories; the first is Verbal Sexual Harassment, which contains comments leading to sexual activities to fulfill men's fantasies. Second, Euphemism Verbal Harassment by utilizing words/sentences that have been softened to have a double or ambiguous meaning. The last is the objectification of women, which is very thick, by making Anisa an object/good that can be watched, contested, and claimed as property by others.
Analisis Wacana Kritis Pada Konten Youtube Malaka Project "Generalis VS Spesialis, Siapa Yang Menang Di Dunia Kerja" Lukman Prasetya Nugraha; Muhammad Fadeli; Ratna Setyarahajoe
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the critical discourse of a YouTube video from the Malaka Project channel titled "Generalist vs Specialist: Who Wins in the Job Market?". The analysis responds to rapid changes in the job market driven by advancements in artificial intelligence (AI). The method used is Teun A. van Dijk’s critical discourse analysis, examining both the macro and micro text structures as well as social cognition and the social context of the discourse. The findings reveal that the video constructs a pro-generalist narrative as a solution to the dynamic challenges of the job market, particularly in Indonesia. The use of simple and accessible language serves as a key strategy to convey the message in a systematic and organized manner, influencing viewers’ perceptions and attitudes. The content not only delivers information but also shapes an ideology emphasizing the importance of adaptability in facing changing times. It critiques the old paradigm that overly values formal education credentials while neglecting practical skills development and work flexibility. Therefore, the Malaka Project video functions as both an educational medium and an agent for shaping social discourse relevant to current societal and labor market needs.
Co-Authors Delmarrich Bilga Ayu Permatasari Fitriawardhani, Tira Grasheila Febrina Widiatmoko Putri Gusti Faradiazhary, Sahnaz Joanna Adelaida Prigelia Salindeho Lukman Prasetya Nugraha Ratna Setyarahajoe Rini Ganefwati Sasha Meydi Cerilda