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All Journal Educative Sportive Golden Ratio of Marketing and Applied Psychology of Business
Afriyani, Tri
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Economics, Econometrics & Finance Education Other

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PPENGARUH LATIHAN PASSING BERPAS PPENGARUH LATIHAN PASSING BERPASANGAN TERHADAP KETERAMPILAN PASSING BAWAH BOLA VOLI PADA SISWA KELAS X SMK S1 PEMBANGUNAN KOTA BENGKULU Afriyani, Tri; Sumantri, Ajis; Martiani, Martiani
Educative Sportive Vol 3 No 1 (2022): Educative Sportive, Januari
Publisher : UNIVED Press, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/edusport.v3i01.2201

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Latihan passing berpasangan Terhadap Keterampilan passing bawah bola voli bawah. Penelitian ini adalah penelitian eksperimen, Penelitian ini design penelitian pre experiment design yang merupakan metode pengembangan dari one group pretest-posttent design. Populasi dalam penelitian ini adalah siswa kelas X SMK S1 Pembanguan Kota Bengkulu sebanyak 19 orang. Hai ini dapat dilihat dari rata-rata peningkatan keterampilan dalam 10 kali passing bawah tiap pelaksanaan melalui data tes awal (pre test) dan data akhir (post test). Tes awal (pre test) dengan nilai tertinggi 40, nilai terendah 10 dan dengan rata-rata 29,842. Tes akhir (post test) dengan niali tertinggi 50, terendah 32 dan dengan rata-rata 39,211. Tes awal 29,842 meningkat menjadi tes akhir 39,211. Hasil analisis yang didapat thitung 7,745 berada di daerah penolakan Ho ttabel 1,734 berada di daerah penolakan Ho maka Ha dapat diterima ada pengaruh latihan passing berpasanag terhadap keterampilan passing bawah bola voli pada siswa SMK S1 Pembangunan Kota Bengkulu.
The Influence of TikTok Affiliate Digital Marketing Strategy on Generation Z Purchase Intentions in Jakarta, Indonesia Azmi, Nurul; Afriyani, Tri; Kurniaty, Dewi
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.891

Abstract

This study aims to examine the influence of TikTok affiliate digital marketing strategies on the purchase intentions of Generation Z in Jakarta. To examine purchase intentions through TikTok affiliate marketing among Generation Z in Jakarta, variables such as perceived usefulness, trust, promotion, consumer feedback, and social impact were utilized. A quantitative method was employed by distributing questionnaires, and the data were examined using multiple linear regression analysis. The results indicate that social impact and consumer feedback have a positive and significant influence on purchase intentions. The implications of this research suggest that to enhance the purchase intentions of Generation Z in Jakarta, businesses and affiliate partners need to focus on consumer feedback or positive reviews from previous customers. Furthermore, Generation Z tends to place greater trust in recommendations from close connections such as friends, family, and relatives. To boost the purchase intentions of Generation Z in Jakarta, affiliate partners can create content highlighting positive customer reviews or businesses can collaborate with micro-influencers to build closer connections with the target audience.
Co-Authors Kurniaty, Dewi Martiani Martiani, Martiani Nurul Azmi, Nurul Sumantri, Ajis