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All Journal JOURNAL OF APPLIED BUSINESS ADMINISTRATION JOURNAL OF APPLIED MANAGERIAL ACCOUNTING Jurnal Sosial Humaniora Sigli Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Abdimas Bina Bangsa Golden Ratio of Marketing and Applied Psychology of Business Jurnal Bina Bangsa Ekonomika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) JIPI (Jurnal IPA dan Pembelajaran IPA) PUNDIMAS: Publikasi Kegiatan Abdimas Jurnal Pendidikan MIPA
Kurniaty, Dewi
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Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Physics Social Sciences Other

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The Impact of Knowledge about the Environment on the Attitudes and Behavior of Young Consumers in the Food Market Fairuz, Hilmia Safa; Ageng, Nanda Kurnia; Kurniaty, Dewi
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i3.5319

Abstract

This study examines the impact of environmental knowledge on the attitudes and behaviors of young consumers in the food market. This study found that consumers are increasingly recognizing the importance of green products and manufacturers are responding by incorporating green aspects into their marketing strategies. This study also found that there is a positive correlation between environmental knowledge and consumer attitudes and behaviors. This study used quantitative methods and analysed the data using regression analysis. The result show that both consumer attitudes and behaviors have a significant impact on environmental knowledge.
Harga, Kualitas Layanan, dan Kepercayaan pada Transportasi Online Maxim terhadap Kepuasan Pelanggan Sahda, Fatimah Talitha; Putri, Anisa Rachma; Kurniaty, Dewi
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.5343

Abstract

This research was conducted to see the effect of price, service quality, and trust on Maxim online transportation customer satisfaction in Jabodetabek. The method used in this research was a quantitative method using multiple regression analysis to measure the effect of one variable on another, and obtained a total of 150 respondents. This research uses two variables, namely the independent variable with the indicator variables Price, Service Quality and Trust. As well as the dependent variable, namely the Customer Satisfaction variable. Based on the results of a simple correlation analysis, a correlation of 0.489 was obtained, which means there is a positive influence between the variables because the R value is positive. Then based on the results of the overall index of Price, Service Quality and Trust, customer satisfaction was 48.9%, which shows a very strong relationship. Looking at the background of this research, Maxim customers are dissatisfied with several service indicators provided, therefore the practical implication of the results of this research that can be carried out by online transportation service providers Maxim is the need to provide service quality that is comparable to several things, such as Maxim drivers responding and implementing suggestions for complaints given by customers, maintaining customer trust so that customers can feel satisfied with the services provided, accompanied by drivers who always maintain cleanliness and tidiness so that customers can feel comfortable when using Maxim's online transportation services.
Sustainable Lifestyle: Indonesian Consumer's Behavior Toward Sustainable Fashion Consumption Kurniaty, Dewi; Subagio, Aris; Simatupang, Ayu Andriani; Nursaffanah, Nada Fathimah
Journal of Applied Business Administration Vol 8 No 2 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i2.8604

Abstract

This study investigates Indonesian consumer behavior towards sustainable fashion consumption, particularly focusing on thrift shopping, using the SHIFT framework (Social Influence, Habit Formation, Individual Self, Feelings and Cognition, and Tangibility). A cross-sectional, quantitative approach was employed, collecting data from 155 respondents through online surveys and social media discussions. The study used binary logistic regression to assess the impact of factors such as age, income, shopping preferences, and the use of TikTok for gathering information about thrifting. Results revealed that only the use of TikTok significantly influences thrifting intentions, while other factors like age, income, and shopping methods were not significant. Additionally, social media discussions reflected strong public disagreement (96.9%) with the government's 2023 ban on imported second-hand clothing, with most respondents engaged in thrifting for its economic and environmental benefits. The study concludes that social influence, particularly through platforms like TikTok, plays a vital role in promoting sustainable consumption practices in Indonesia.
Pengembangan Desa Wisata Berbasis Pemberdayaan Masyarakat Lokal di Desa Cinta Karya – Kecamatan Parigi Pangandaran Dwianto, Agung Surya; Wijanarko, Adrian A; Kurniaty, Dewi; Wiadi, Iyus
PUNDIMAS: Publikasi Kegiatan Abdimas Vol 3 No 2 (2024): PUNDIMAS: Publikasi Kegiatan Abdimas
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/pnd.v3i2.1589

Abstract

Pariwisata merupakan salah satu aspek pengembangan pembangunan yang mampu mendongkrak perekonomian sebuah wilayah, tak terkecuali di pedesaan. Untuk itu, kegiatan pengembangan pembangunan di sektor kepariwisataan seyogyanya mengikutsertakan peran dari seluruh pihak yang ada. Masyarakat lokal yang ada didesa adalah salah satu unsur penting dan utama untuk bersama-sama dengan pemerintah serta unsur swasta lainnya, bergandengan tangan dalam rangka melaksanakan dan mendukung pengembangan sektor kepariwisataan di desa. Begitu pula dengan pergururan tinggi, sebegai centre of excellence, maka teori kelimuan yang berkembang harus bisa bermanfaat bagi masyarakat. Melalui kegiatan PkM (Pengabdian kepada Masyarakat) perguruan tinggi diharapkan dapat memberikan masukan serta jalan keluar terhadap setiap permasalahan yang dihadapi oleh masayarakat. Desa Cinta Karya yang terletak di Kecamatan Parigi Kabupaten Pangandaran adalah salah satu desa yang memiliki panorama alam yang sangat indah, termasuk area pertanian dengan sistem mina padi, kehidupan masyarakat setempat yang masih tradisonal, serta wisata susur gua dan wisata air terjun yang sangat mengagumkan, membuat Desa Cita Karya memiliki potensi yang cukup besar untuk dapat dijadikan sebagai desa wisata unggulan di Kabupaten Pangandaran. Namun demikian, terdapat beberapa kendala yang ada didalam pengembangan desa wisata di Cinta Karya, diantaranya belum adanya roadmap yang jelas pengembangan Desa Cinta Karya untuk menjadi desa wisata, serta masih belum terbentuknya penguatan jejaring kemitraan seluruh masayarakat desa untuk mau terlibat didalam pengembangan desa wisata. Oleh sebab itu, dalam rangka mendukung upaya pengembangan Desa Cinta Karya menjadi desa wisata, maka Fakultas Ekonomi dan Bisnis Universitas Paramadina melakukan Program Pengabdian kepada Masyarakat dengan mengusung tema “Pengembangan Desa Wisata Berbasis Pemberdayaan Masyarakat Lokal Di Desa Cinta Karya – Kecamatan Parigi Kabupaten Pangandaran – Jawa Barat.
The Influence of TikTok Affiliate Digital Marketing Strategy on Generation Z Purchase Intentions in Jakarta, Indonesia Azmi, Nurul; Afriyani, Tri; Kurniaty, Dewi
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.891

Abstract

This study aims to examine the influence of TikTok affiliate digital marketing strategies on the purchase intentions of Generation Z in Jakarta. To examine purchase intentions through TikTok affiliate marketing among Generation Z in Jakarta, variables such as perceived usefulness, trust, promotion, consumer feedback, and social impact were utilized. A quantitative method was employed by distributing questionnaires, and the data were examined using multiple linear regression analysis. The results indicate that social impact and consumer feedback have a positive and significant influence on purchase intentions. The implications of this research suggest that to enhance the purchase intentions of Generation Z in Jakarta, businesses and affiliate partners need to focus on consumer feedback or positive reviews from previous customers. Furthermore, Generation Z tends to place greater trust in recommendations from close connections such as friends, family, and relatives. To boost the purchase intentions of Generation Z in Jakarta, affiliate partners can create content highlighting positive customer reviews or businesses can collaborate with micro-influencers to build closer connections with the target audience.
KEWIRAUSAHAAN HIJAU: PROFESIONALITAS MANAJEMEN BANK SAMPAH UNTUK PENINGKATAN KESEJAHTERAAN MASYARAKAT Kurniaty, Dewi; Subagio, Aris; Moersid, Rambo Anzhar; Mukminah, Salsa; Poetry, Keyka
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1369

Abstract

Waste management in Jakarta is a major challenge, with increasing waste volumes. Mekarsari Waste Bank offers an innovative solution to address environmental issues while creating economic value through recycling. This community empowerment program focuses on enhancing management and digital marketing capabilities to optimize operations and increase community involvement. The method used in this service is Participatory Rural Appraisal (PRA), involving the community at every stage. The results demonstrate improved financial management effectiveness, increased customers, and expanded marketing reach through social media. This activity proves that integrated and sustainable waste management not only contributes to environmental sustainability but also enhances community welfare
ANALISIS PENERAPAN PENGADAAN BERKELANJUTAN PADA PT XYZ Akmalia, Akmalia; Kurniaty, Dewi
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.692

Abstract

This study aims to improve efficiency in the procurement department by applying the elements of sustainable procurement. The research methodology was carried out with qualitative and observation of documentation studies in the procurement department of PT XYZ. The analysis mechanism is carried out through 3 stages, namely 1) the planning and determination stage where the strategic elements seen are standards, actions and plans, priorities and targets 2) the implementation stage of the strategic elements seen consists of leadership, human resources, communication, finance, knowledge and perceptions, regulations and policies, instruments, processes, participation, support mechanisms, relationships with suppliers and contracts 3) the evaluation stage of the implementation of the strategic elements seen consists of monitoring and reporting. Findings included ineffectiveness in the planning and implementation stages, such as poorly defined priorities and targets. However, focused efforts on improving efficiency, quality and sustainability were seen in supplier selection and cash flow monitoring. Recommendations include improving priority setting and realistic targets, reducing authoritarian leadership, and strengthening HR development and internal coordination. Based on the results from the observation and documentation study at PT XYZ, all elements of sustainable procurement at PT XYZ have been implemented and run effectively. The implications of this finding for the company can be applied as a business strategy planning to ensure a sustainable supply of goods and services, maintain long-term relationships with suppliers at competitive prices, and can improve cost efficiency to optimize expenses, especially in the procurement of raw materials.
LINGKUNGAN SOSIAL DAN KEPRIBADIAN PADA PEMBENTUKAN PERILAKU KONSUMEN TERHADAP BARANG MEWAH PALSU Andini, Deviliandri Dwi; Rachmawati, Gina; Kurniaty, Dewi
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.725

Abstract

The social environment and personality play a significant role in shaping consumer behavior toward choosing counterfeit luxury goods, a phenomenon increasingly capturing attention in the modern era. This study analyzes the influence of social environment and personality on consumer decisions to purchase counterfeit luxury goods in Indonesia. Using a quantitative approach, data from 200 respondents revealed that the majority, women aged 20-40, spend over Rp1,000,000 per month on luxury items, primarily through online shopping. Regression results show a determination coefficient (R²) of 0.448, indicating that 44.8% of the variation in purchase intention for counterfeit luxury goods is explained by social environment and personality variables, with the remaining 55.2% influenced by other factors. The findings underscore the importance of social pressure and the need for status in the decision to buy counterfeit items. The study’s implications suggest the necessity of educational campaigns emphasizing product authenticity to reduce demand for counterfeit goods
EKUITAS MEREK DAN IDENTIFIKASI MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK LOKAL ACARAKI: STUDI KASUS GENERASI Z DI JABODETABEK Habibie, Ahmad; Kurniaty, Dewi
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.837

Abstract

This research was conducted to find out the influence of brand equity and brand identification variables on the purchasing decisions of Acaraki Generation Z in Jabodetabek. Previous research found a positive influence of brand equity (indicators of awareness, association, brand loyalty, perceived quality, and locality) on purchasing decisions. Previous research did not specifically mention brand names, did not have demographic limitations, and did not include brand evaluation indicators, so the author decided to conduct this research. Data collection uses questionnaires distributed to obtain respondents. The sample obtained was 201 respondents, but using the criteria of Generation Z and being familiar with Acaraki resulted in the selection of 153 respondents who were ready to process the data. The testing technique uses the SPSS 30 application with validity, reliability, and descriptive testing then multiple linear analysis. Brand equity and brand identification variables (indicators of awareness, association, brand loyalty, perceived quality and locality, as well as brand evaluation) have a significant positive influence on the purchasing decision of Acaraki. Academically, this research can provide direction for further research regarding Generation Z's attitudes towards herbal medicine. Practically, it was found that the strength of the Acaraki brand lies in the indicators of brand awareness, perceived quality, brand associations and brand loyalty. So, it can be used for marketing direction for Generation Z.
PERILAKU PEMBELIAN PRODUK FASHION MEWAH PALSU PADA KONSUMEN DI JAKARTA Romadhona, Fitria; Sekarkinasih, Annisa A.; Revalina, Revalina; Kurniaty, Dewi
Jurnal Sosial Humaniora Sigli Vol 6, No 2 (2023): Desember 2023
Publisher : Universitas Jabal Ghafur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jsh.v6i2.1872

Abstract

The flow of globalization makes world development more advanced. this has a positive impact but also a negative impact. One area that has seen an impact from globalization is the fashion industry. The progress of the fashion industry which is getting better and more diverse makes people compete to buy trending products. In addition, globalization has also caused people's lifestyles to change, and they tend to be more consumptive. Primary data was obtained by distributing questionnaires to measure seven variables, namely: integrity, materialism, risk seeking, price-quality inference, self-perception of smart shopper, subjective norm and value awareness of the purchase intention of counterfeit luxury fashion products. This study uses the T-test analysis, with the results showing that the factors that influence the purchase intention of counterfeit luxury fashion products are risk-seeking factors that are positively related to the purchase intention of counterfeit luxury fashion products. This is supported by the dominance of the sample, namely that around 71 people (70.3%) were female and the ages of the respondents mostly ranged from 16-25 years for a total of 95 people (94.1%) who turned out to be the dominant occupation of the respondents as 90 students (98.1%). This is related to the income data of this study, which shows that respondents with no income dominate as many as 37 people (36.6%); the difference is thin with respondents who earn Rp. 1,000,000 - Rp. 2,000,000 as many as 32 people (31.7%), because the dominant respondent is still a student or college student. So, it can be concluded that risk seeking is positively related to the intention to purchase fake luxury fashion products because students have the attitude to be ready to bear the risks that will arise after buying fake luxury fashion products.Keywords: Purchasing; Counterfeit; Luxury Product; Risk Seeking
Co-Authors Afriyani, Tri Ageng, Nanda Kurnia Ahmad Habibie, Ahmad Akmalia Akmalia Andini, Deviliandri Dwi Aris Subagio Dwianto, Agung Surya Fairuz, Hilmia Safa Hera Novia Iyus Wiadi Lestari, Dhea Afia Moersid, Rambo Anzhar Muhammad Fauzi Mukminah, Salsa Muslim Muslim Muslim*, Muslim Nursaffanah, Nada Fathimah Nurul Azmi, Nurul Poetry, Keyka Putri, Anisa Rachma Rachmawati, Gina Revalina, Revalina Romadhona, Fitria Sahda, Fatimah Talitha Sari, Hikma Sekarkinasih, Annisa A. Sihombing, Rizky Agassy Simatupang, Ayu Andriani Subagio, Aris Wijanarko, Adrian A