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All Journal Universitas Muhammadiyah Yogyakarta Undergraduate Conference Proceeding
Fitri, Shakira Insanu
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Public Health Social Sciences

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Analyzing Tourism Promotion and Service Tactics for Wanurejo Village’s Visitor Growth Rosdiana, Anggita Cahya; Dwihantoro, Prihatin; Fitri, Shakira Insanu
Proceedings of Universitas Muhammadiyah Yogyakarta Graduate Conference Vol. 3 No. 1 (2023): Crafting Innovation for Global Benefit
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/umygrace.v3i1.531

Abstract

Tourism is a sector that can increase the amount of state revenue. This sector is used as an economic activity that accommodates many employment opportunities for the surrounding community, so as to increase income and community welfare. Like the Tourism Village in Borobudur, Magelang Regency, this tourism village develops several attractions in the form of natural tourism, cultural community activities and craft centers. This research targets to identify the situation of Wanurejo village tourism gadgets within the new everyday generation, secondly to find out the promoting strategy to growth the number of site visitors, thirdly to find out tourism offerings geared toward growing the wide variety of traveler traffic. This study makes use of descriptive-qualitative research whilst data series techniques use interviews, remark, and documentation. Wanurejo Tourism Village are several potentials such as tourism, arts, culinary, crafts, village events, and homestays. The result of the research obtained are that wanurejo village implements a promotion strategy in the new normal era using conventional and online strategies, social media and website are one of the media used in promoting wanurejo tourist village.
Co-Authors Dwihantoro, Prihatin Rosdiana, Anggita Cahya