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All Journal Universitas Muhammadiyah Yogyakarta Undergraduate Conference Proceeding
Nuryanti, Desi Eka
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Public Health Social Sciences

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Construction of Company Self-Image Through Social Media Instagram in Semiotic Review Nuryanti, Desi Eka
Proceedings of Universitas Muhammadiyah Yogyakarta Graduate Conference Vol. 3 No. 1 (2023): Crafting Innovation for Global Benefit
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/umygrace.v3i1.553

Abstract

This article aims to analyze Bakpia Tugu Jogja's self-image through Instagram social media. This research is a field research with a qualitative approach. The problem raised by the author is: How is the construction of Bakpia Tugu Jogja's self-image on Instagram social media based on Ferdinand De Saussure's semiotic analysis? The focus of the research is Instagram Bakpia Kukus Tugu Jogja @bakpiatugujogja. The result obtained is that Bakpia Kukud Tugu Jogja has succeeded in building a self-image as food or souvenirs typical of Jogja. Bakpia Kukus Tugu Jogja has also succeeded in building an elegant image of local products.
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