Universitas Muhammadiyah Yogyakarta Undergraduate Conference Proceeding
Vol. 3 No. 1 (2023): Crafting Innovation for Global Benefit

Construction of Company Self-Image Through Social Media Instagram in Semiotic Review

Nuryanti, Desi Eka (Unknown)

Article Info

Publish Date
15 Nov 2023

Abstract

This article aims to analyze Bakpia Tugu Jogja's self-image through Instagram social media. This research is a field research with a qualitative approach. The problem raised by the author is: How is the construction of Bakpia Tugu Jogja's self-image on Instagram social media based on Ferdinand De Saussure's semiotic analysis? The focus of the research is Instagram Bakpia Kukus Tugu Jogja @bakpiatugujogja. The result obtained is that Bakpia Kukud Tugu Jogja has succeeded in building a self-image as food or souvenirs typical of Jogja. Bakpia Kukus Tugu Jogja has also succeeded in building an elegant image of local products.

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Journal Info
Universitas Muhammadiyah Yogyakarta Undergraduate Conference Proceeding
Website

Abbrev

pgrace

Publisher

Universitas Muhammadiyah Yogyakarta

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Public Health Social Sciences

Description

In the rapid progress of the world today, the contribution and role of the younger generation becomes a obligation to be present in every problem in the world. To deal with various problems, The Sustainable Development Goals (SDGs) are presented as a common goal for a better world to maintain the ...