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All Journal Jurnal Agrotek UMMat Agrilan : Jurnal Agribisnis Kepulauan Journal of Agriculture (JoA) Journal Research of Social Science, Economics, and Management
Simatupang, Donny Ivan Samuel
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Agriculture, Biological Sciences & Forestry Environmental Science

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PERAN STAKE HOLDER DALAM PENGEMBANGAN AGROWISATA SAWAH PEMATANG JOHAR Simatupang, Donny Ivan Samuel; Pakpahan, Helena Tacther
Agrilan : Jurnal Agribisnis Kepulauan Vol 11, No 3 (2023): AGRILAN : JURNAL AGRIBISNIS KEPULAUAN
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/agrilan.v11i3.1884

Abstract

Penta Helix ialah perluasan strategi yang melibatkan berbagai unsur masyarakat ataupun lembaga-lembaga non profit dalam mewujudkan inovasi yang di dukung oleh berbagai sumberdaya yang berinteraksi secara sinergis. Agrowisata sawah Pematang Johar merupakan salah satu wisata yang ada di Kabupaten Deli Serdang. Agrowisata Sawah Desa Pematang Johar berasal dari adanya dana desa tahun 2018 serta berdampingan dengan PT KIM (Kawasan Industri Medan) melalui dana CSR (Corporate Social Responsibility). Penelitian ini bertujuan untuk mengetahui peran stake holder dalam pengembangan agrowisata sawah pematang johar. Sampel dalam penelitian ini adalah 110 orang wisatawan yang berkunjung ke agrowisata sawah Desa Pematang Johar. Metode pengambilan sampel dalam penelitian ini menggunakan purposive sampling (sengaja). Penelitian ini menggunakan metode kualitatif.  Metode pengumpulan data dilakukan melalui wawancara (interview), angket (kuisioner), dan pengamatan (observation) pengunjung. Hasil penelitian menunjukkan stakeholder Penta Helix yang berperan dalam pemberdayaan agrowisata sawah Desa Pematang Johar ialah akademisi : Universitas Muhammadiyah Sumatera Utara (UMSU) dan Universitas Methodist Indonesia (UMI), bisnis : PT. Kawasan Industri Medan (KIM) dan Bank Sumut, masyarakat : Pokdarwis dan BUMDes, Pemerintah : Dinas Pertanian, Dinas Pariwisata dan Pemerintah Desa, dan media : Pemerintah guna mendukung agrowisata sawah Desa Pematang Johar.
FAKTOR FAKTOR YANG MEMPENGARUHI KUNJUNGAN WISATAWAN SELAMA PANDEMI COVID-19 DI WISATA SAWAH PEMATANG JOHAR Simatupang, Donny Ivan Samuel; Pakpahan, Helena Tatcher; Tobing, Berton E.L.; Marbun, Vera Yanti
Agrilan : Jurnal Agribisnis Kepulauan Vol 12, No 1 (2024): AGRILAN : JURNAL AGRIBISNIS KEPULAUAN
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/agrilan.v12i1.1979

Abstract

Desa Pematang Johar memiliki wisata unggulan yaitu wisata sawah Desa Pematang Johar. Wisata sawah ini memiliki daya tarik tersendiri yaitu hamparan padi yang memberikan udara yang sejuk dan konsep pedesaan yang jauh dari perkotaan. Tujuan penelitian untuk menentukan faktor yang menentukan kunjungan wisatawan. Sampel penelitian adalah 110 wisatawan. Faktor-faktor yang dianalisis meliputi promosi, sumber daya, sarana dan prasarana, motivasi, covid-19 dan kelembagaan. Penelitian menerapkan regresi linier berganda. Hasil penelitian bahwa kelembagaan mempunyai pengaruh positif dan signifikan.
Development Strategy for Arabic Coffee Processing Business in Kreasi Kopi Medan Simatupang, Donny Ivan Samuel; Pakpahan, Helena Tatcher; Panggabean, Lamris
Journal of Agriculture Vol. 3 No. 02 (2024): Research Articles, July 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/joa.v3i02.4536

Abstract

Various strategies and innovations are implemented as steps to achieve the desired profits and goals. However, it is also necessary to maintain business continuity for a long time and expand the business so that the wheels of the business continue to run smoothly. This research aims to analyse internal and external company factors that influence the development of Arabica coffee processing businesses in the research area, to analyse development strategies and alternative strategies for developing Arabica coffee processing businesses. The data analysis method was carried out using descriptive qualitative and using a SWOT analysis diagram. The results of this research are internal factors of strength, namely: initial business capital, attractive business name, place design, affordable prices, quality raw materials, varied menu variants, taste of coffee drinks and payment methods. Internal factors of weakness are: less strategic business location, limited workforce, service, product visuals, parking facilities and product variants that are not durable. External factors of opportunity are: consumer image, use of technology, consumers buying consistently, changes in consumer tastes, consumers buying online, adding menu variants and social media as promotion. External threat factors are: similar competitors, similar products, the existence of substitute drinks, fluctuations in raw material prices and declining consumer interest. Based on the SWOT analysis diagram, it is known that the company's position is in quadrant 1, supporting an aggressive strategy.
PORANG AGRIBUSINESS DEVELOPMENT STRATEGY (CASE STUDY: BINJAI CITY, BINJAI CITY DISTRICT, NORTH SUMATRA PROVINCE) Simatupang, Donny Ivan Samuel; Pakpahan, Helena Tatcher; Haryanti, Heny
Journal of Agriculture Vol. 1 No. 02 (2022): Research Articles, July 2022
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/joa.v1i02.1642

Abstract

This study aims to obtain information about internal and external factors affecting porang development and obtain porang development strategies in Binjai City. The data analysis method uses the IFE (Internal Factor Evaluation), EFE (External Factor Evaluation) matrix, the IE (Internal-External) matrix, and the SWOT matrix. The results showed that the porang development strategy was an aggressive growth policy strategy by taking advantage of opportunities by using the strengths (SO Strategy) of the porang producers. Some strategies that can be applied are: (1) using social media and e-commerce as a promotional platform to increase customer interest by explaining the good quality of porang, how to cultivate plants that do not require special treatment, and how to process porang tubers into food, (2) the number of exporters and the need for exports are quite large, so the cultivation of porang plants has good potential and prospects in the future and has promising advantages.
FACTORS AFFECTING TOURIST VISITS DURING THE COVID-19 PANDEMIC IN DURIAN AGRO-TOURISM Simatupang, Donny Ivan Samuel; Pakpahan, Helena Tatcher; S, Rory Jun Yoyada
Journal of Agriculture Vol. 2 No. 01 (2023): Research Articles, March 2023
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/joa.v2i01.1833

Abstract

Durian agro-tourism is located in Purba Baringin Village, Pakkat District, Humbang Hasundutan Regency. Durian agro-tourism uses durian as a tourist attraction to attract tourists to visit Durian agro-tourism, not only durian that tourists consider visiting Durian agro-tourism but other aspects such as resources, promotions, facilities and infrastructure, institutions, and visitor satisfaction felt by visitors. The purpose of the study was to determine the factors that influence tourist visits to Durian agro-tourism. The method of determining the sample is by purposive sampling method, or it is done intentionally. The results obtained from this study are: 1) The influence of resource, promotion, institutional, and visitor satisfaction variables on tourist visits simultaneously is 0.087, and 0.913 is influenced by other models 2) The influence of resources, promotion, facilities, and infrastructure, institutional and satisfaction variables visitors to tourist visits partially are Resources 0.324, promotions -0.216, facilities and infrastructure -0.112, institutions -0.036, and visitor satisfaction -0.011.
Development Strategy for Arabic Coffee Processing Business in Kreasi Kopi Medan Simatupang, Donny Ivan Samuel; Pakpahan, Helena Tatcher; Panggabean, Lamris
Journal of Agriculture Vol. 3 No. 02 (2024): Research Articles, July 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/joa.v3i02.4536

Abstract

Various strategies and innovations are implemented as steps to achieve the desired profits and goals. However, it is also necessary to maintain business continuity for a long time and expand the business so that the wheels of the business continue to run smoothly. This research aims to analyse internal and external company factors that influence the development of Arabica coffee processing businesses in the research area, to analyse development strategies and alternative strategies for developing Arabica coffee processing businesses. The data analysis method was carried out using descriptive qualitative and using a SWOT analysis diagram. The results of this research are internal factors of strength, namely: initial business capital, attractive business name, place design, affordable prices, quality raw materials, varied menu variants, taste of coffee drinks and payment methods. Internal factors of weakness are: less strategic business location, limited workforce, service, product visuals, parking facilities and product variants that are not durable. External factors of opportunity are: consumer image, use of technology, consumers buying consistently, changes in consumer tastes, consumers buying online, adding menu variants and social media as promotion. External threat factors are: similar competitors, similar products, the existence of substitute drinks, fluctuations in raw material prices and declining consumer interest. Based on the SWOT analysis diagram, it is known that the company's position is in quadrant 1, supporting an aggressive strategy.
The Level of Frequency of Tourist Visits In Paloh Naga Agrotourism Simatupang, Donny Ivan Samuel; Pakpahan, Helena Tatcher; Perangin-Angin, Rizky Ananda
Journal Research of Social Science, Economics, and Management Vol. 2 No. 8 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v2i08.400

Abstract

The level of tourist visits in Paloh Naga agrotourism two sub-variables can affect the level of tourist visits, namely: Beauty of Tourist Objects (KW1), Originality of Tourist Objects (KW2). This study aims to determine the level of visits in frequency in Paloh Naga agrotourism. The research determination method was carried out with a Purposive (Intentional) namely Agrotourism Paloh Naga 1, Denai Lama Village, Labu Beach District. Deli Serdang Regency, North Sumatra Province. The results of this study show that 2 sub-variables can affect the level of visitation, namely: the beauty of objects has a low category of 94%, medium as much as 6%, and high as much as 0%. The originality of objects has a low category of 89%, medium as much as 11%, and high as much as 0%.
Sikap petani terhadap adopsi inovasi sistem tanam jajar legowo Simatupang, Donny Ivan Samuel; Pakpahan, H.T.; Nazara, D.C.B.
Jurnal Agrotek Ummat Vol 9, No 2 (2022): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jau.v9i2.8194

Abstract

The jajar legowo planting system needs to be implemented in all regencies/cities in North Sumatra, because this planting system is an attempt to optimized agricultural yields. This study purposes were: 1) determined the farmers’ attitude to implement the jajar legowo system; 2) determined the factors that influence the implementation of jajar legowo system at the research site; and 3) determined how farmers implemented the jajar legowo planting system at the research site. The method used to determine the research location applies purposive sampling. The method of determining the sample used is "Stratified Random Sampling" based on the area of land cultivated by farmers. The analytical method to determine the factors that influenced the farmers’ attitude to implement the jajar legowo system used a Liker scale, while the analytical method determined the factors that influenced the implementation of the jajar legowo system used multiple linear regression. The research results can be concluded that 1) the farmers’ positive attitudes towards the jajar legowo system were 16 people (53.33%), and negative attitudes were 14 people (46.67%). The positive attitude was shown by the farmers being satisfied with the jajar legowo system. 2) Simultaneously, the factors of physical capital, social capital, and human capital have not real influence on farmers’ attitudes in implementing the jajar legowo system. 3) Farmers who implement the jajar legowo system are 21 farmers (70%) and those who do not implement it are 9 farmers (30%).
Co-Authors Haryanti, Heny Helena Tatcher Pakpahan Marbun, Vera Yanti Nazara, D.C.B. Pakpahan, H.T. Pakpahan, Helena Tacther Panggabean, Lamris Perangin-Angin, Rizky Ananda S, Rory Jun Yoyada Tobing, Berton E.L.