Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Iso
Yuvi Rezkyanda, Denta
Unknown Affiliation
Humanities Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Exploring the Attractiveness of @Mursid241 Content on TikTok Media Sosial Yuvi Rezkyanda, Denta; Mardiana, Lisa
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1702

Abstract

Content appeal is an approach to understanding why and how certain content attracts an audience. With the increasing popularity of TikTok, various types of content have emerged, including entertaining content. This research aims to understand the factors that make Mursids' content attractive to TikTok users. The research method used is a qualitative method that uses a descriptive approach, as well as a survey of TikTok users who often consume the content. The results showed that the attractiveness of Mursid content on TikTok is influenced by several factors, namely the type of content, visual characteristics, unique narrative characteristics, relevance and active engagement of content creators with their audience, emotion and empathy, interaction and response between content creators and audience, and ongoing trends and context. This research provides insights for creators of entertaining daily activities on effective strategies to increase the appeal and reach of their content on the TikTok platform.
Co-Authors Lisa Mardiana