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All Journal Techno.Com: Jurnal Teknologi Informasi Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal The Messenger Journal of Information System PRoMEDIA JIKE : Jurnal Ilmu Komunikasi Efek Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Jurnal Iso Jurnal Visi Komunikasi Jurnal Komunikasi Korporasi dan Media (JASIMA) Jurnal Media Computer Science Jurnal Pendidikan dan Pengabdian Masyarakat
Lisa Mardiana
Program Studi Teknik Informatika, Fakultas Ilmu Komputer, Universitas Dian Nuswantoro
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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CONTENT ANALYSIS OF SPICE UP THE WORLD CAMPAIGN CONTENT ON GOOGLE ARTS AND CULTURE PLATFORM: Analisis Isi Konten Kampanye Spice Up The World Pada Platform Google Arts and Culture Nugraha, Farhan Rizqullah; Mardiana, Lisa; Kumalasari, Astini
Jurnal Komunikasi Korporasi dan Media (JASIMA) Vol. 4 No. 2 (2023)
Publisher : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The decline in the glory of Indonesian spices has made the government want to restore the glory of spices to the past. The government has created a campaign program called Spice Up The World in collaboration with Google, where the campaign is in the form of content uploaded to the Google Arts and Culture platform. The choice of cooperation and the use of these platforms is more effective because the content is connected to the internet, technology and is free of charge. So that it can be reached by the world community. The purpose of this study is to analyze the contents of the Spice Up The World campaign content on the Google Arts and Culture platform and to find out the contents of the message and the message form of the campaign contents. This study used a content analysis research method with a descriptive approach. This study uses the theory of digital communication, campaigns, and 7C content analysis. Primary data was obtained from collecting Spice Up The World content documents in the form of images, symbols, text and so on using a coding method that describes the meaning of the various functions, themes and visual forms of the content. The results of the study show that 1) the form of the message is presented in the form of photos, drawings, illustrations, sound infographics, and videos, 2) the content of the message is additional information (knowledge) for the reader.
Analisis AISAS Penggunaan Brand Ambassador dalam Komunikasi Pemasaran Digital Realfood Utami, Sindy Masta; Mardiana, Lisa; Kumalasari, Astini
PRoMEDIA Vol 10, No 1 (2024): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v10i1.7502

Abstract

AbstractThe use of brand ambassadors in Indonesia has shown a significant increase in recent years. Many companies in Indonesia have switched to using brand ambassadors and public figures to promote products in order to increase consumer buying interest, this is due to the increasing level of competition so that it is increasingly competitive. Based on this, Realfood conducts a marketing communication strategy to maintain its existence by collaborating with celebrities from South Korea as brand ambassadors in mini content advertisements. The method applied in this research is descriptive qualitative research method and uses two data sources, namely primary data sources secondary data. Primary data is collected by researchers directly through the interview and observation process, while secondary data is obtained through journals and observations. The results of this study indicate that, the use of brand ambassadors can influence consumer attention (attention), arouse buying interest (interest), and make consumers to find out information (search), encourage consumer action (action) to interact and share information (share) related to Realfood products.Keywords: Brand Ambassador, Realfood Advertising, Consumer Purchase Interest, AISAS
Analisis Model Pengetahuan untuk Indigenous Knowledge Management Tembang Macapat Pramudi, Yuventius Tyas Catur; Mardiana, Lisa
JOINS (Journal of Information System) Vol. 8 No. 1 (2023): Edisi Mei 2023
Publisher : Program Studi Sistem Informasi, Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/joins.v8i1.7579

Abstract

Tujuan dari penelitian ini adalah menerapkan model knowledge management berupa proses transformasi pengetahuan tacit menjadi pengetahuan explicit tentang kearifan lokal di Jawa (tembang macapat) dengan menggunakan teknologi informasi. Metode pengumpulan data dilakukan dengan cara melakukan Focus Group Discussion (FGD), Participatory Action Research (PAR) dan kuesioner kepada 50 Responden. Data dianalisis menggunakan model Socialization, Externalisation, Combination dan Internalization (SECI) dengan analisis deskriptif. Hasil dari penelitian ini menunjukkan bahwa Sobokartti merupakan tempat strategis untuk mengelola pengetahuan kearifan lokal bagi generasi muda. Model transformasi pengetahuan tacit ke explicit yang digunakan dengan menggunakan cara sosialisasi dan eksternalisasi. Hasil transformasi pengetahuan dicatat dalam bentuk tulisan yang kemudian didesiminasi melalui teknologi informasi. Penggunaan teknologi informasi perlu ditingkatkan sebagai media desiminasi pengetahuan.
PEMBENTUKAN PERSONAL BRANDING DI MEDIA SOSIAL TIKTOK (Studi pada @dilanjaniyar_2) Putri Maharani, Rr Imelda; Mardiana, Lisa
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 2 (2024): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i2.5794

Abstract

Personal branding is where someone promotes themselves as a unique brand and has added value in a certain field. Personal branding involves choosing the right platform to promote yourself such as social media. TikTok social media has now become a very popular platform for building personal branding. Dilan Janiyar (@dilanjaniyar_2) built his personal branding through TikTok as an entertainment content creator with his unique skills and humorous and unique behavior as his strengths. The aim of this research is to analyze Dilan Janiyar's personal branding on the content of the TikTok account @dilanjaniyar_2. This research uses a qualitative method with a qualitative descriptive approach. This research is supported by Peter Montoya's eight main concepts of personal branding, 1) specialization, 2) leadership, 3) personality, 4) distinctiveness, 5) visibility, 6) unity, 7) persistence, 8) goodwill. The data collection technique in this research uses three methods such as observation, interviews and documentation. The results of this research can be concluded that Dilan Janiyar's personal branding fulfills the eight main concepts. Having a distinctive and strong character can form a unique and positive self-image from the audience's point of view.
Exploring the Attractiveness of @Mursid241 Content on TikTok Media Sosial Yuvi Rezkyanda, Denta; Mardiana, Lisa
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1702

Abstract

Content appeal is an approach to understanding why and how certain content attracts an audience. With the increasing popularity of TikTok, various types of content have emerged, including entertaining content. This research aims to understand the factors that make Mursids' content attractive to TikTok users. The research method used is a qualitative method that uses a descriptive approach, as well as a survey of TikTok users who often consume the content. The results showed that the attractiveness of Mursid content on TikTok is influenced by several factors, namely the type of content, visual characteristics, unique narrative characteristics, relevance and active engagement of content creators with their audience, emotion and empathy, interaction and response between content creators and audience, and ongoing trends and context. This research provides insights for creators of entertaining daily activities on effective strategies to increase the appeal and reach of their content on the TikTok platform.
COMMUNICATION STYLE AND SELF PRESENTATION OF @DokterDetektif IN EDUCATIONAL CONTENT ON TIKTOK MEDIA ramadhini, Syafira andzani; Kumalasari, Astini; Mardiana, Lisa
Jurnal Visi Komunikasi Vol 24, No 01 (2025): MEI 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v24i01.31888

Abstract

The communication style of a KOL, Detective Doctor is able to create informative and interesting content, starting from a TikTok account that has its own characteristics, to the content that makes it known to the wider community. In the context of verbal communication, the message conveyed by Detective Doctor through social media content is expressed in the form of certain words or sentences that reflect the characteristics of his communication style. The aim is to find and understand the communication style of detective doctors in reviewing skincare products. This research applies a qualitative method with a descriptive approach. This study uses the theory of communication style and self-presentation. primary data through non-participant observation by observing the TikTok account @dotif and reviewing the content of the detective doctor who reviews products. The results of this study concluded that there are four communication styles used by detective doctors to create success in their communication. and one element of self-presentation that is consistently used by detective doctors.  
Pengelolaan Brand Awereness Aplikasi Ezurance PT Jasaraharja Putera Semarang Melalui Strategi Public Relation Suryatiana, Putri Karima; Mardiana, Lisa
Jurnal Media Computer Science Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmcs.v4i2.8723

Abstract

This Public relations strategy plays a strategic role in building corporate image and increasing brand awareness, especially in the context of digital services such as the Ezurance application owned by PT Jasaraharja Putera Semarang Branch. This study aims to analyze the implementation of communication strategies carried out by the company in promoting Ezurance to the public. The approach used is PDCA (Plan, Do, Check, Action), which is applied in stages starting from the planning, implementation, evaluation, to corrective action. The strategies implemented include digital promotion through social media, participation in local events, dissemination of information through booths, and use of print media. In addition, the utilization of brand ambassadors that match the company's image is an innovative step to expand audience reach and increase campaign appeal. The results of the study indicate that the PR strategies implemented by the company have gradually succeeded in increasing brand awareness, although challenges remain due to the low level of digital literacy among the public in understanding insurance. Therefore, continuous public education and periodic evaluation are needed to ensure that the PR strategy implemented remains relevant to the development of digital trends and the changing needs of the audience
Representasi Emosi Dalam Komunikasi Interpersonal melalui Musik Video Dunia Tipu-Tipu Syahida, Santia Indah; Mardiana, Lisa
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v12i1.8609

Abstract

Emotional expression is a form of nonverbal communication that can strengthen meaning in interpersonal relationships. This study aims to examine the representation of emotional expressions in interpersonal communication in the music video "Dunia Tipu-Tipu" by Yura Yunita. This research uses an interpretative qualitative approach with the Roland Barthes semiotic analysis method. The music video "Dunia Tipu-Tipu" displays various forms of emotional expressions without dialog, through visual symbols such as eye gaze, facial expressions, and body gestures. The emotions depicted in a number of scenes show the dynamics of relationships between individuals, including couples, friends, and families. The results show that expressions such as sadness, affection, hope, and gratitude are deeply displayed through nonverbal communication. All of these representations are analyzed based on the three layers of meaning in Barthes' semiotics, namely denotation, connotation, and myth. The findings show that visual symbols in music videos are able to convey strong emotional messages and shape cultural constructions of honest and authentic interpersonal relationships.
Debate on the Plan of Making Fiqh Waria : Framing Analysis in Online Media Maghvira, Genta; Mardiana, Lisa; Syukri, Syukri
Jurnal The Messenger Vol. 12 No. 1 (2020): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v12i1.1310

Abstract

This research is an online media study about the phenomenon of waria (transgender) people in Indonesia. Okezone.com reports about plans to make Fiqh Waria. Fiqh is expected to be a reference for waria to perform religious rituals in Islam. Islam has different laws between men and women. Research using Robert N. Entman's Framing Analysis. According to Entman, framing is a selection process that highlights aspects: problem identification, causal interpretation, moral evaluation, and action recommendations. The results of the study mentioned that in identifying the problem, it was reported about the plan to make a special jurisprudence called Fiqh Waria. In causal interpretation, making fiqh is needed so that they can perform worship after gender changes. In moral evaluation, transgenders are considered to have the same right to perform worship rituals. In the recommended action, it was reported that if the fiqh would become religious jurisprudence that humanizes humans.
Analisis Strategi Komunikasi Persuasif Host Live Streaming Marketing Brand Skincare Lokal @somethincofficial DI Tiktok Liwa, Santika Negeri Ratu; Mardiana, Lisa
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 11 No 1 (2025): April 2025 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitian
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v11i1.41528

Abstract

AbstractThere's a competition between skincare brands that race to market their products so businessmen are charged with adapting to evolving technology. Trade through social media has become an important aspect of smooth economic activity so that it can run as expected. The use of social media in marketing has a positive impact on marketers like increasing online sales. Social media Tiktok supports the existence of online marketing phenomenon that presents TikTok live streaming and TikTok Shop interconnected features. Live streaming has become a popular phenomenon with a lot of fans among hosts and also audiences. In live streaming marketing, the host can demonstrate the product by delivering product information in real time. The research aims to find out the persuasive communication strategies of TikTok @somethincofficial's live streaming marketing hosts to attract the attention of audiences and purchase decisions. This research uses qualitative methods with the type of content analysis research. Techniques of data collection through observation and documentation. This research data is obtained from a screenshot of TikTok account @somethincofficial on event double date (7.7). The study uses references to DeFleur and Ball Rokeach's theory of persuasive communication strategies and Howell's Theory of Persuasive Communication Techniques. The @somethincofficial account uses psychodynamic, sociocultural, the meaning construction, and the five persuasive communication techniques of transfer, putting it up to you, bandwagon, say it with flowers, reassurance. In addition, the researchers found non-verbal communication performed by some live streaming @somethincofficial hosts with smiling gestures, pointing, pushing the thumb, whistling, hand swinging, and eye or eye contact movements.Keywords: Live streaming, marketing, persuasive communication, TikTok, persuasive communication strategy AbstrakAdanya persaingan antar brand skincare yang berlomba-lomba dalam memasarkan produknya sehingga pelaku bisnis dituntut untuk bisa beradaptasi dengan teknologi yg semakin berkembang. Perdagangan melalui sosial media menjadi aspek penting dalam kelancaran aktivitas ekonomi sehingga dapat berjalan sesuai harapan. Pemanfaatan sosial media dalam pemasaran memiliki dampak yang positif bagi marketer seperti meningkatkan penjualan yang dilakukan secara daring. Sosial media Tiktok mendukung adanya fenomena pemasaran online yang menghadirkan fitur TikTok live streaming dan TikTok Shop yang saling berkesinambungan. Live streaming menjadi fenomena yang populer dengan banyaknya peminat antara host dan juga audiens. Dalam live streaming marketing host dapat mendemonstrasikan produk dengan menyampaikan informasi produk secara real-time. Penelitian ini bertujuan untuk mengetahui strategi komunikasi persuasif  host live streaming marketing akun Tiktok @somethincofficial untuk menarik perhatian audiens dan keputusan pembelian. Penelitian ini menggunakan metode kualitatif dengan jenis penelitian analisis konten (conten analysis). Teknik pengumpulan data melalui observasi dan dokumentasi. Data penelitian ini diperoleh dari rekaman layar akun TikTok @somethincofficial pada event double date (7.7). Penelitian ini menggunakan rujukan teori strategi komunikasi persuasif DeFleur dan Ball Rokeach dan teori teknik komunikasi persuasif Howell. Akun @somethincofficial menggunakan strategi psikodinamika, sosiokultural, the meaning construction, dan kelima teknik komunikasi persuasif yaitu transfer, putting it up to you, bandwagon, say it with flowers, reassurance. Selain itu, peneliti menemukan komunikasi non verbal yang dilakukan oleh beberapa host live streaming @somethincofficial dengan gestur senyum, menunjuk, mengacungkan jempol, melambai, mengayunkan tangan, dan gerakan mata atau eye contact.Kata-kata Kunci: Live streaming, marketing, komunikasi persuasif, TikTok, strategi komunikasi persuasif 
Co-Authors Arry Maulana Syarif, Arry Maulana Heribertus Himawan Hikmawati Hikmawati Ika Novita Dewi Istiono, Istiono JANNATIN ARDHUHA, JANNATIN Kumalasari, Astini Liwa, Santika Negeri Ratu Maghvira, Genta Muh. Makhrus Nugraha, Farhan Rizqullah Putri Maharani, Rr Imelda ramadhini, Syafira andzani Savitry Ika Prasetyaningrum Suryatiana, Putri Karima Suwignyo Rahman Syahida, Santia Indah Syukri Syukri Utami, Sindy Masta Wahid Abdulrahman, Wahid Yuventius Tyas Catur Pramudi Yuvi Rezkyanda, Denta