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All Journal Primanomics : Jurnal Ekonomi & Bisnis PESHUM
Hendra Suwardi
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Humanities Economics, Econometrics & Finance Education Social Sciences

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Analisis Perilaku Impulsive Buying pada Pegawai PPNPN di PTN X Makassar yang Menggunakan E-Commerce Anwar, Elshafa Salsabil; Hendra Suwardi; Haerani Nur
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 3 No. 4: Juni 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v3i4.3691

Abstract

Abstract: Impulsive buying mengarah kepada perilaku yang didasarkan motif individu dalam membeli tanpa pertimbangan, dengan lebih mengutamakan emosi, dan saat ini ditunjang oleh keberadaan e-commerce. Tujuan penelitian ini yaitu untuk mengetahui gambaran perilaku impulsive buying pada pegawai yang menggunakan e-commerce dan mengapa perilaku impulsive buying pada e-commerce dilakukan oleh pegawai PPNPN di PTN X Makassar, Metode penelitian yaitu metode penelitian kualitatif dengan pendeatan studi kasus. Responden penelitian ini yaitu dua pegawai PPNPN yang suka berbelanja. Hasil penelitian menunjukkan bahwa pegawai PPNPN di PTN X Makassar yang menggunakan e-commerce menunjukkan perilaku impulsive buying yang tampak dari aspek kognitif, afektif, spontanitas, kekuatan dan intensitas, kegairahan dan stimulasi, mengabaikan dampak negatif, serta pertentangan kontrol diri dan kesenangan. Faktor yang memengaruhi perilaku impulsive yang diperoleh meliputi pengaruh teman, pengaruh orang tua, dan aksebilitas ke situs e-commerce. Implikasi penelitian ini memberikan analisis secara deskriptif terkait perilaku, penyebab, dan dampak dari impulsive buying.
The Effect of Teamwork, Communication, and Work Discipline on Job Satisfaction at PT. Indonesia Synthetic Textile Mills Hendra Suwardi; Pujiarti, Pujiarti
Primanomics : Jurnal Ekonomi & Bisnis Vol. 24 No. 1 (2026): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v24i1.4260

Abstract

This study was conducted to find out and analyze the Influence of Teamwork, Communication, and Work Discipline on Employee Job Satisfaction at PT ISTEM. In conducting this study, the author used the saturated sampling method. There were 52 respondents who filled out the questionnaire (g-form) and were supported by SPSS version 25. From the results of the research that has been carried out, it is shown that the value of the Adjusted R Square is 0.710 or 71.0%, while for the rest, which is 29%, is explained by variables or other factors that are not explained in this regression analysis. Based on the t-test, it was shown that the variable X1 (Teamwork) had a value of 1.750 > 1.67655 with a significant value of 0.086 > 0.05, meaning that Ho was rejected Ha was accepted, the variable X2 (Communication) was 1.855 >1.67655 with a significant value of 0.070 > 0.05, meaning that Ho was rejected and Ha was accepted, the variable X3 (Work Discipline) was 2.987 > 1.67655 with a significant value of 0.004 < 0.05,  meaning that Ho is rejected and Ha is accepted. Based on the F test of 42.697 > 2.57 with a significant level of 0.000 < 0.05, it can be concluded that what means that Ho is rejected and Ha is accepted means that there is a simultaneous influence of independent variables on dependent variables.
Co-Authors Anwar, Elshafa Salsabil Haerani Nur Pujiarti, Pujiarti