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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) INDONESIAN JOURNAL OF MEDICAL ANTHROPOLOGY
Muammar Rifqi
Unknown Affiliation
Humanities Economics, Econometrics & Finance Environmental Science Public Health Social Sciences

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Betel Eating Culture on Periodontal Health Batak Karo Women Dicky Andreas Simbolon; M.Aldri Romatua Pohan; Muammar Rifqi; Muhammad Ghazi Al Ghifari Lubis
Indonesian Journal of Medical Anthropology Vol. 5 No. 2 (2024): Indonesian Journal of Medical Anthropology
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/ijma.v5i2.17633

Abstract

The culture of eating betel has become a strong tradition in Batak Karo society, especially among women. This tradition is not only an ordinary habit, but also has important social, spiritual and identity meaning. However, on the other hand, the ingredients used in eating betel, such as betel leaves, areca nut, lime, and tobacco, are known to have potential risks to oral health, especially periodontal health. This study aims to explore the relationship between betel eating culture and periodontal health status in Batak Karo women. A literature study was carried out to look for previous research and review the results of previous research. The research results show that the practice of eating betel has a very important cultural value in the lives of the Batak Karo people, especially as a symbol of social status, respect and beauty for women. However, it was found that the majority of Karo Batak women experienced poor periodontal conditions, such as gingivitis, periodontitis and premature tooth loss.
THE EFFECT OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS THROUGH CONSUMER BUYING INTEREST AS AN INTERVENING VARIABLE CASE STUDY OF COFFEE SHOP KOPIKUNI MEDAN Muammar Rifqi; Yossie Rossanty; Elfitra Desy Surya
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 5 (2023): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i5.1132

Abstract

The culture of drinking coffee is not just thirst-quenching but can be a companion to daily activities such as gathering with friends, running a business, attending reunions, and so on. As a result, the culture of drinking coffee has become an integral part of our lifestyle, yet we continue to ignore the fact that it has caused the popularity of coffee consumption to skyrocket. This type of research uses a quantitative approach. This research was conducted at Kopikuni Medan. The sample of this research is 22 X 5 110 respondents. Test the validity and suitability of the model Loading Factor, Average Variance Extracted (AVE), and Composite Reliability. Data analysis techniques used the Structural Equation Modeling (SEM) method to test the hypotheses in this study. Purchase intention has a positive and significant effect on purchase decision Social media marketing has a positive and significant effect on purchase intention Social media marketing has a positive and significant effect on purchase decision Social media marketing has an effect on purchase decision through purchase intention. This study concludes that the variable of social media marketing that is the most significant in purchasing decisions are context and communication. Therefore, Kopikuni is advised to optimize the context and communication aspects of social media marketing by paying attention to the delivery of messages, message designs, and content posted via Kopikuni social media. Thus, Kopikuni can be remembered more by customers.
Co-Authors , Elfitra Desy Surya Dicky Andreas Simbolon M.Aldri Romatua Pohan Muhammad Ghazi Al Ghifari Lubis Yossie Rossanty