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Simangunsong, Ridhon. MB.
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Economics, Econometrics & Finance Social Sciences

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The Influence of Service Quality and Promotions to Decision Consumer Use Service Transportation on line Gojek Sinaga, Norayanti; Manalu, Darma; Simangunsong, Ridhon. MB.
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.545

Abstract

This research aims to determine the influence of service quality and promotions on consumer decisions in using Gojek online transportation services among students at Universitas HKBP Nommensen, Medan, both partially and simultaneously. The type of research used in this research is a quantitative approach. The population in this study were all active students at Universitas HKBP Nommensen in Medan who had used the Gojek online transportation service, the exact number of which is unknown. So, using the Lemeshow formula, a sample size of 96 respondents was obtained, taken randomly to represent each faculty. Data was obtained through distributing questionnaires. The test results show that service quality has a positive and significant effect on consumer decisions, this is shown in the calculated t value of 2.966 > t table 1.98580 and a significant value of 0.004 < 0.05 . The promotion has a positive and significant effect on consumer decisions in using Gojek online transportation services, as evidenced by the calculated t value of 5.845 > t table 1.98580 and a significant value of 0.00 0 < 0.05 . Simultaneously, it was found that the quality of service and promotions had a positive and significant effect on consumer decisions using Gojek online transportation services, this was proven by the calculated F value of 78,823 ≥ F table = 3.094 and the significant value obtained was 0.000 < 0.05 . The determinant coefficient (R2) was obtained at 0.629, which means that the Consumer Decision variable can be explained by Service Quality and Promotions at 62.9% while the remaining 37.1% is explained by other variables outside Service Quality and Promotions such as Price and company reputation.
The Influence of Social Media Marketing on the Decision to Use Grab Online Transportation Services among Students Gultom, Miranda; Manalu, Darma; Simangunsong, Ridhon. MB.
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.548

Abstract

This study aims to determine the effect of social media marketing on decisions to use Grab online transportation services for students of Universitas HKBP Nommensen Medan. The type of research used in this research is a quantitative approach. The population in this study were all students of Universitas HKBP Nommensen Medan who had used grab online transportation services whose population size was unknown. Based on the Lemeshow formula, the sample used in this study was 96 respondents who were taken randomly to represent each faculty. The results showed that Social Media Marketing significantly influences service usage decisions, this is shown in the partial test results (t test) t-value 8.632> t-table 0.2006 and a significance value of 0.000 <0.05. The Coefficient of Determination (R2) is obtained at 0.442, meaning that the Service Usage Decision variable can be explained by the Social Media Marketing variable by 44.2% and the remaining 55.8% is influenced by other variables outside of this research variable, such as Service Quality, Price, and so on. The conclusion in this study is that Social Media Marketing has a positive and significant effect on the Decision to Use Grab Online Transportation Services for Students of Universitas HKBP Nommensen Medan.
The Influence of Selling Prices on Rice Farmers' Income in Tanjung Selamat Village, Percut Sei Tuan District, Deli Serdang Regency Damai Yanti Br Sihite, Putri; Sihombing, Natalia ET; Simangunsong, Ridhon. Mb.
Golden Ratio of Data in Summary Vol. 4 No. 1 (2024): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i1.549

Abstract

This research aims to find out how much the selling price influences the income level of rice farmers in Tanjung Selamat Village, Percut Sei Tuan District, Deli Serdang Regency. The type of research used is a quantitative approach method. The population in this research is rice farmers in Tanjung Selamat Village, Percut Sei Tuan District, Deli Serdang Regency. The samples in this research were 78 rice farmers. The type and technique of data collection used in this research is primary data using a questionnaire. The data analysis methods used are instrument tests, namely validity and reliability tests, Descriptive Statistical Analysis, Simple Regression Analysis, Hypothesis Testing, namely the t test (partial test) and the Coefficient of Determination (R2) test. The results of this research show that the selling price variable has a tcount value of 9.208 while the ttable is 1.991, indicating that the tcount > ttable value is significant at 0.000 because the significance is smaller than 0.05 (0.000<0.05) so it can be concluded that partially the Selling Price (x) significantly influences Income (Y). This is indicated by a tcount value of 9.208 ttable 1.991 and a significant value of 0.000<0.05. The Determination Coefficient (R2) was obtained at 0.527 so it can be seen that the ability of the Selling Price (X) variable to explain the Income (Y) variable is 0.527 or 52.7% and the remaining 47.3% is explained by other variables not included in the research model This. It is recommended that rice farmers pay more attention to determining selling prices. Because setting selling prices greatly affects farmers' income. Apart from paying attention to the selling price, farmers must also pay attention to all the costs incurred in maintaining rice.
Co-Authors Damai Yanti Br Sihite, Putri Gultom, Miranda Manalu, Darma Sihombing, Natalia ET Sinaga, Norayanti