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All Journal Dinasti International Journal of Education Management and Social Science Jurnal Ekonomika Manajemen Dan Bisnis
Telaumbanua, Berlian
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Economics, Econometrics & Finance Education

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Masalah Dalam Perencanaan Organisasi Dan Kontrol Operasi Pemasaran Global Telaumbanua, Berlian; Dewi, Cindy Kumala; Rao, Rofiqoh Hannum; ., Suhairi
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 3 No. 1 (2024): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v3i1.1477

Abstract

This research discusses organizational planning and control of global marketing operations in the context of Company (G), an information technology company with marketing operations in Indonesia. This research data illustrates how the company manages organizational planning and control of its global marketing operations. Using qualitative research methods, using a literature study approach. This research obtains an in-depth understanding of how Company (G) plans and controls its global marketing operations. The research results show that this company has a matrix organizational structure that allows coordination between global and local marketing teams, as well as policy adjustments to local marketing strategies according to local market needs and preferences. The use of integrated operational control systems and information technology is key in monitoring and managing the company's global marketing performance. However, Company (G) is also faced with various challenges, including coordination between global and local teams, adapting marketing strategies to different local needs, human resource management, compliance with local regulations, and risk management. By considering these challenges and leveraging the advantages of information technology, Company (G) can improve its global marketing performance and remain a relevant player in the information technology industry in the global market.
Analysis of The Effect of Service Quality and Health Facilities Patient Satisfaction At Bethesda Hospital Gunungsitoli City Telaumbanua, Berlian; Aslami, Nuri; Daulay, Aqwa Naser
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2459

Abstract

Patient satisfaction will be reflected in how far their level of trust in medical procedures and how clear the information provided by the medical team is. The better standardization of service quality fulfillment and facilities at the hospital, the patient satisfaction will increase. Therefore, this study aims to determine the effect of service quality and facilities on patient satisfaction at Bethesda Hospital, Gunungsitoli City. This research method applies a quantitative approach with associative analysis through multiple linear regression analysis testing techniques by utilizing the SPSS 23 analysis tool. The sample used in this study were Bethesda Hospital patients using the Slovin method. The results of the study prove that the variables of service quality and facilities have a positive and significant effect on patient satisfaction at Bethesda Gunungsitoli Hospital. The results obtained show that improving the quality of services and facilities simultaneously has an influence on patient satisfaction of RSU Bethesda Gunungsitoli city.
Co-Authors ., Suhairi Aqwa Naser Daulay Dewi, Cindy Kumala Nuri Aslami Rao, Rofiqoh Hannum