Garuda - Garba Rujukan Digital

Masalah Dalam Perencanaan Organisasi Dan Kontrol Operasi Pemasaran Global Telaumbanua, Berlian; Dewi, Cindy Kumala; Rao, Rofiqoh Hannum; ., Suhairi
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 3 No. 1 (2024): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v3i1.1477

This research discusses organizational planning and control of global marketing operations in the context of Company (G), an information technology company with marketing operations in Indonesia. This research data illustrates how the company manages organizational planning and control of its global marketing operations. Using qualitative research methods, using a literature study approach. This research obtains an in-depth understanding of how Company (G) plans and controls its global marketing operations. The research results show that this company has a matrix organizational structure that allows coordination between global and local marketing teams, as well as policy adjustments to local marketing strategies according to local market needs and preferences. The use of integrated operational control systems and information technology is key in monitoring and managing the company's global marketing performance. However, Company (G) is also faced with various challenges, including coordination between global and local teams, adapting marketing strategies to different local needs, human resource management, compliance with local regulations, and risk management. By considering these challenges and leveraging the advantages of information technology, Company (G) can improve its global marketing performance and remain a relevant player in the information technology industry in the global market.

THE EFFECT OF PRICE DISCOUNT, BONUS PACK AND INSTORE DISPLAY ON IMPLUSE BUYING (CASE STUDY AT SUZUYA MALL MARELAN) Dewi, Cindy Kumala; Anggraini, Tuti; Rahma, Tri Inda Fadhila
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.914

Modern retail stores are currently competing to provide the best service to attract more customers. One example is Suzuya Mall. Promotions are carried out for all products offered with various methods, such as price discounts, bonus packs and instore displays. The purpose of this study was to analyze the effect of price discounts, bonus packs, instore displays on impulse buying. On consumers at Suzuya Mall Marelan. Using a sample of 100 respondents and obtained using the Slovin Technique. With the data collection used in this study is a questionnaire. The results of the study showed that the price discount variable (X1) has a positive and significant effect on the impulse buying variable (Y) with a p-value of 0.014 (a=0.05). The bonus pack variable (X2) has a positive and significant effect on the impulse buying variable (Y) with a p-value of 0.000 (a=0.05). The in-store display variable (X3) has a positive and significant effect on the impulse buying variable (Y) with a p-value of 0.025 (a=0.05). price discount, bonus pack and in-store display have a simultaneous effect on impulse buying decisions at Suzuya Mall with a p-value of 0.000 (a=0.05).Keywords: price discount, in-store bonus pack and display on impulse buying

Analisis Penyusunan Rencana Kerja di Satuan Kerja Perangkat Daerah (SKPD) Bagian BKAD Kota Medan Adawiyah, Rabiatun; Dewi, Cindy Kumala; Helmi, Halimah; Nasution, Annio Indah Lestari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 1 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i1.496

The work plan is referred to as a process that has the potential to achieve the targets to be achieved for the next year while taking into account the potential, opportunities and obstacles that may arise, the work plan includes the vision and mission, as well as the goals and targets of an organization, and also regarding the main tasks and organizational functions, as well as programs and activities that include work planning to be carried out within one year. The preparation of work planning is the implementation of planning concepts that play a role in organizational managerial processes as a determining factor in the success of achieving goals and targets and achieving the vision and mission of an organization. Preparation of work plans in the Medan City Regional Finance and Asset Agency, compiled in sync using State Ministerial Regulation number 86 of 2017 concerning norms for planning, controlling and evaluating regional development, assessing norms on work plans including vision, mission, objectives, policies, events and activities will be implemented within one year. appropriate use identification and urgent disputes and use refers to income, ability to achieve performance, strategic planning, and synergy using national policies, against the aims and objectives of the acquisition sponsor at the Finance Agency and regional assets of the Medan City Levy Unit; Regional Work Units (SKPD) must produce capacity targets from the proposed activities in their budgets. Delegation of powers is not only the right to use the law, but also has consequences for that role. Regarding the use of financial data, SKPD must always know how much the APBN has entered. Keywords: BKAD, Work Plans, Regional Financial Control and Evaluation, Implementation of Regional Opinions.

Analisis Penyusunan Rencana Kerja di Satuan Kerja Perangkat Daerah (SKPD) Bagian BKAD Kota Medan Adawiyah, Rabiatun; Dewi, Cindy Kumala; Helmi, Halimah; Nasution, Annio Indah Lestari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 1 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i1.496

The work plan is referred to as a process that has the potential to achieve the targets to be achieved for the next year while taking into account the potential, opportunities and obstacles that may arise, the work plan includes the vision and mission, as well as the goals and targets of an organization, and also regarding the main tasks and organizational functions, as well as programs and activities that include work planning to be carried out within one year. The preparation of work planning is the implementation of planning concepts that play a role in organizational managerial processes as a determining factor in the success of achieving goals and targets and achieving the vision and mission of an organization. Preparation of work plans in the Medan City Regional Finance and Asset Agency, compiled in sync using State Ministerial Regulation number 86 of 2017 concerning norms for planning, controlling and evaluating regional development, assessing norms on work plans including vision, mission, objectives, policies, events and activities will be implemented within one year. appropriate use identification and urgent disputes and use refers to income, ability to achieve performance, strategic planning, and synergy using national policies, against the aims and objectives of the acquisition sponsor at the Finance Agency and regional assets of the Medan City Levy Unit; Regional Work Units (SKPD) must produce capacity targets from the proposed activities in their budgets. Delegation of powers is not only the right to use the law, but also has consequences for that role. Regarding the use of financial data, SKPD must always know how much the APBN has entered. Keywords: BKAD, Work Plans, Regional Financial Control and Evaluation, Implementation of Regional Opinions.

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