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PEMASARAN DAN ERA PERKEMBANGANNYA: (STUDI KASUS: KEBOCORAN DATA 91 JUTA AKUN PENGGUNA TOKOPEDIA) Fauzia, Dara; Rusmanti Fisabililah, Endah; Nirmalawati, Syifa; Cassena, Dewuwuh; Sundari, Asri
Jurnal Pelita Nusa Vol 4 No 1 (2024): Juni-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v4i1.93

Abstract

The business cycle of marketing is closely related to meeting consumer needs. The shift from traditional marketing to the digital era has become a part of companies' strategies to market their products. Through digital marketing, companies can easily market their products online, which consumers can access via social media platforms, websites, marketplaces, and online advertising. This research was conducted using qualitative methods, with data and information selection using the library research method. The sources in this study are secondary data derived from literature reviews of various documents, literature related to the research problem or topic, and existing journals. The findings indicate that the emergence of the digital era has the power to enhance various aspects of people's lives, particularly in meeting their needs. The study's findings show that as technology evolves, new issues will arise in consumer behaviour, market trends, and cyber security. Companies, organisations, and related institutions must be prepared to address these challenges.
TAX AMNESTY DALAM PERSPEKTIF SYARIAH: TINJAUAN TERHADAP KEPATUHAN DAN PENERIMAAN PAJAK Dara, Dara Fauzia; Rusmanti Fisabililah, Endah; Nirmalawati, Syifa; Cassena, Dewuwuh; Sundari, Asri
Jurnal Pelita Nusa Vol 4 No 2 (2024): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v4i2.115

Abstract

Taxes are Indonesia's main source of revenue to support government operations and the implementation of development programs. However, the level of compliance of individual taxpayers in Indonesia is still low, which can hinder the success of national development which is highly dependent on tax revenue. To overcome this problem, the government implements a Tax Amnesty policy that provides forgiveness of fines and sanctions for tax evaders to increase tax compliance. This study aims to analyze Islam's views on taxes and Tax Amnesty policies, as well as their impact on tax compliance in Indonesia. This study uses a descriptive qualitative method with a literature study as the main data source. The results of the study show that the Tax Amnesty policy is designed to expand the tax database and encourage tax compliance in the future. From the Sharia perspective, taxes are allowed as long as they are aimed at the benefit of the people, with the application of the principle of justice in their imposition and use. Tax compliance is considered important to increase state revenue and support the sustainability of national development.