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All Journal Juni-Jurnal Pelita Nusa Jurnal Istimā, Jurnal Pengabdian kepada Masyarakat: Inklusi Sosial dan Pemberdayaan Masyarakat
Fauzia, Dara
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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PEMASARAN DAN ERA PERKEMBANGANNYA: (STUDI KASUS: KEBOCORAN DATA 91 JUTA AKUN PENGGUNA TOKOPEDIA) Fauzia, Dara; Rusmanti Fisabililah, Endah; Nirmalawati, Syifa; Cassena, Dewuwuh; Sundari, Asri
Jurnal Pelita Nusa Vol 4 No 1 (2024): Juni-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v4i1.93

Abstract

The business cycle of marketing is closely related to meeting consumer needs. The shift from traditional marketing to the digital era has become a part of companies' strategies to market their products. Through digital marketing, companies can easily market their products online, which consumers can access via social media platforms, websites, marketplaces, and online advertising. This research was conducted using qualitative methods, with data and information selection using the library research method. The sources in this study are secondary data derived from literature reviews of various documents, literature related to the research problem or topic, and existing journals. The findings indicate that the emergence of the digital era has the power to enhance various aspects of people's lives, particularly in meeting their needs. The study's findings show that as technology evolves, new issues will arise in consumer behaviour, market trends, and cyber security. Companies, organisations, and related institutions must be prepared to address these challenges.
PERAN MAHASISWA KKN DALAM PEMBERDAYAAN MASYARAKAT DESA CIPADA DI BIDANG PENDIDIKAN Arobiansyah, Novaldi; Dwi Yulianto, Marsel; Fauzia, Dara; Rahmadini, Salsa; Nirmalawati, Syifa; Solihin, Dadin; Bunyamin, Bubun
Jurnal Istimā Vol 1 No 3 (2024): Jurnal Istimā - Jurnal Pengabdian kepada Masyarakat: Inklusi Sosial dan Pemberday
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M) – Sekolah Tinggi Agama Islam (STAI) Pelita Nusa Bandung Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpkm.v1i3.2

Abstract

The Real Work Lecture Program (KKN) in Cipada Village is carried out to empower the community through various educational activities. This program includes teaching activities at PAUD Kuncup Harapan, SDN 1 Cipada, as well as the implementation of the Study Group and Tutoring program (KOBAR and BIMBEL). The main focus of the activity is to improve students' cognitive, social, and character abilities, as well as to instill awareness of the importance of higher education through educational seminars. The results of the program show success in creating a pleasant learning atmosphere and increasing student motivation. However, several challenges were encountered, such as limited educational facilities, short program duration, and logistical constraints. Community participation in some activities is also limited, which affects the sustainability of the program. Based on these findings, it is recommended to improve educational facilities, extend the duration of the program through the involvement of local tutors, and increase community participation in every stage of program planning and implementation. Adjustments to logistics and timing are also needed to maximize the impact.
Co-Authors Arobiansyah, Novaldi Bunyamin, Bubun Cassena, Dewuwuh Dwi Yulianto, Marsel Nirmalawati, Syifa Rahmadini, Salsa Rusmanti Fisabililah, Endah Solihin, Dadin Sundari, Asri