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All Journal Economica: Jurnal Ekonomi Islam Civil Officium: Journal of Empirical Studies on Social Science
khorunisa, Atikah Raid
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Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Strategi Pemasaran Shopee terhadap Perilaku Belanja Konsumen di Indonesia khorunisa, Atikah Raid; Fadilah, Muinah
Civil Officium: Journal of Empirical Studies on Social Science Vol. 3 No. 1 (2023)
Publisher : Perkumpulan Alumni dan Santri Mahyajatul Qurro'

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53754/civilofficium.v3i1.519

Abstract

Rapid technological advances have changed people's shopping habits from physical stores to E-Commerce, with Shopee as one of the platforms that is widely used in Indonesia. This research uses a qualitative descriptive method to analyze Business to Customer (B2C) E-Commerce marketing strategies. The research results show that Shopee makes it easier for business owners to manage their online stores and provides consumers with a comfortable and enjoyable shopping experience. Shopee utilizes various media, such as newspapers, television, magazines and social media, which contribute significantly to increasing product sales on its application, as well as using the Stray Kids brand ambassador to attract the interest of the Indonesian people. In conclusion, Shopee's marketing strategy is effective in improving the shopping and sales experience on their platform.
Capital Structure, Profitability and Corporate Value: The Moderation Effect of Corporate Social Responsibility in Indonesian Sharia Companies Riskin Hidayat; Khorunisa, Atikah Raid; Hermuningsih, Sri; Marhadi, Marhadi; Sarwar, Suleman
Economica: Jurnal Ekonomi Islam Vol. 16 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/economica.2025.16.1.25395

Abstract

This research explores the interactions among capital structure, profitability, and company value, with Corporate Social Responsibility (CSR) acting as a moderating factor. This investigation involves Sharia-compliant companies listed on the Jakarta Islamic Index (JII) of the Indonesia Stock Exchange (IDX) over the period from 2017 to 2022. Secondary data were collected from the annual reports of these companies. Employing a purposive sampling approach, the study analyzes a sample of 23 companies, yielding a total of 161 observations. To evaluate the data, moderated regression analysis was conducted using WarpPLS. The findings reveal that both capital structure and profitability exert a significant positive effect on company value, whereas CSR demonstrates an insignificant positive effect on company value. Moreover, CSR does not moderate the relationship between profitability and company value; however, CSR significantly moderates the relationship between capital structure and company value. These results highlight the critical role of capital structure and profitability in enhancing company value, particularly in the context of Sharia-compliant businesses, and contribute to both the growing body of literature and valuable insight for the supported stakeholders to optimize company performance.
Co-Authors Fadilah, Muinah Marhadi Marhadi, Marhadi Riskin Hidayat Sarwar, Suleman Sri Hermuningsih