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All Journal Civil Officium: Journal of Empirical Studies on Social Science IIJSE
Fadilah, Muinah
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Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Strategi Pemasaran Shopee terhadap Perilaku Belanja Konsumen di Indonesia khorunisa, Atikah Raid; Fadilah, Muinah
Civil Officium: Journal of Empirical Studies on Social Science Vol. 3 No. 1 (2023)
Publisher : Perkumpulan Alumni dan Santri Mahyajatul Qurro'

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53754/civilofficium.v3i1.519

Abstract

Rapid technological advances have changed people's shopping habits from physical stores to E-Commerce, with Shopee as one of the platforms that is widely used in Indonesia. This research uses a qualitative descriptive method to analyze Business to Customer (B2C) E-Commerce marketing strategies. The research results show that Shopee makes it easier for business owners to manage their online stores and provides consumers with a comfortable and enjoyable shopping experience. Shopee utilizes various media, such as newspapers, television, magazines and social media, which contribute significantly to increasing product sales on its application, as well as using the Stray Kids brand ambassador to attract the interest of the Indonesian people. In conclusion, Shopee's marketing strategy is effective in improving the shopping and sales experience on their platform.
The Effects of Social Media Marketing, Lifestyle, and Brand Trust on Decisions Purchase MS Glow Products in Yogyakarta Wunu, Lusia Arie Susanti; Fadilah, Muinah; Maharani, Bernadetta Diansepti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5240

Abstract

The purpose of this study is to ascertain how social media marketing and lifestyle brand trust affect Yogyakarta consumers' decisions to buy MS Glow products. Quantitative research is the kind that is being used. Users of MS Glow in Yogyakarta make up the study's population, sample in this study is 160 people, The dissemination strategy of the questionnaire uses the Sempel retrieval approach. The results of data analysis with a significant 0,05 show that social media marketing has a positive and significant effect on the purchase decision of MS Glow products in Yogyakarta, lifestyle has a positive and significant effect on the purchase decision of MS Glow products in Yogyakarta, brand trust has a positive and significant effect on the purchase decision of MS Glow products in Yogyakarta and social media marketing, lifestyle and brand decisions simultaneously influence the purchase decision of MS Glow products in Yogyakarta.
Co-Authors khorunisa, Atikah Raid Maharani, Bernadetta Diansepti Wunu, Lusia Arie Susanti