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All Journal Jurnal Riset Manajemen dan Akuntansi (JURIMA) Jurnal Informatika Ekonomi Bisnis Nusantara Community Empowerment Review
Safira, Afni Melati
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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STRATEGI PENGEMBANGAN PRODUK BARU SEBAGAI UPAYA DALAM MENINGKATKAN DAYA SAING PERUSAHAAN Husniar, Farah; Sari, Tita Resita; Safira, Afni Melati; Kamila, Edita Rachma
Jurnal Riset Manajemen dan Akuntansi Vol. 3 No. 2 (2023): Agustus: Jurnal Riset Manajemen dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v3i2.2156

Abstract

Product development is one of the marketing strategies that aims to increase the company's competitiveness. To realize product development, companies are required to provide a wide range of product choices to consumers by taking into account the dimensions of product development itself. The purpose of this research is to find out how the new product development strategy is an effort to increase the company's competitiveness. the research method used is a literature study of several models adopted and outlined in a descriptive form. The results of this study state that the product development strategy is through a product development process by generating ideas, developing and testing product concepts. Strategies to increase competitiveness include new products for the world, new product lines, improvement of existing products, repositioning, cost reduction.
Peran Nomor Induk Berusaha dan Sertifikat Halal dalam Meningkatkan Nilai Jual UMKM Sefriana, Tarisya; Purnomo, Ryan; Safira, Afni Melati; Marzuqa, Caroylina
Nusantara Community Empowerment Review Vol. 2 No. 2 (2024): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v2i2.1316

Abstract

Usaha Mikro, Usaha Kecil, dan Usaha Menengah (UMKM) di Desa Kalanganyar berperan penting dalam ekonomi daerah dengan mengolah ikan bandeng. Namun, untuk mengoptimalkan usaha, perizinan dan sertifikasi halal sangat diperlukan. Rendahnya kesadaran UMKM akan sertifikasi halal disebabkan oleh kurangnya informasi dan pemahaman tentang proses pengajuannya. Penelitian ini menggunakan metode R&D (Research and Development). Terdapat beberapa tahapan dalam penelitian ini yakni survei dan pendataan pemilik UMKM terkait Nomor Induk Berusaha dan Sertifikasi Halal di Desa Kalanganyar, serta sosialisasi pentingnya perizinan dan sertifikasi halal untuk meningkatkan nilai jual produk. Hasil penelitian ini bertujuan untuk meningkatkan kesadaran UMKM tentang sertifikasi halal, memfasilitasi perizinan, dan meningkatkan kualitas produk, sehingga UMKM di Desa Kalanganyar dapat berkembang dan berkontribusi positif pada ekonomi daerah. Micro Enterprises, Small Enterprises, and Medium Enterprises (MSMEs) in Kalanganyar Village play an important role in the regional economy by processing milkfish. However, to optimize business, halal permits, and certification is very necessary. The low awareness of MSMEs regarding halal certification is caused by a lack of information and understanding about the application process. This research uses the R&D (Research and Development) method. There are several stages in this research, namely surveying and collecting data on MSME owners regarding Business Identification Numbers and Halal Certification in Kalanganyar Village, as well as socializing the importance of halal licensing and certification to increase the selling value of products. The results of this research aim to increase MSME awareness about halal certification, facilitate licensing, and improve product quality so that MSMEs in Kalanganyar Village can develop and contribute positively to the regional economy.
Pengaruh Live Streaming dan Sales Promotion terhadap Impulse Buying yang Dimediasi oleh Consumer Shopping Motivation (Studi pada Gen Z Pengguna Shopee) Safira, Afni Melati; Novie, Muhafidhah
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 1 (March 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i1.821

Abstract

The aim of this study is to explain how live streaming and sales promotion affect the impulse buying mediated by consumer shopping motivation in Shopee users, Gen Z. The research uses quantitative methods. The data was collected through a structured questionnaire that was distributed to 97 selected people. Purposive sampling is a data collection method used. The study found that live streaming improves impulse buying, whereas sales promotion does not. Live streaming, sales promotions have a positive influence on impulses buying mediated by consumer shopping motivation.
Peran Nomor Induk Berusaha dan Sertifikat Halal dalam Meningkatkan Nilai Jual UMKM Sefriana, Tarisya; Purnomo, Ryan; Safira, Afni Melati; Marzuqa, Caroylina
Nusantara Community Empowerment Review Vol. 2 No. 2 (2024): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v2i2.1316

Abstract

Usaha Mikro, Usaha Kecil, dan Usaha Menengah (UMKM) di Desa Kalanganyar berperan penting dalam ekonomi daerah dengan mengolah ikan bandeng. Namun, untuk mengoptimalkan usaha, perizinan dan sertifikasi halal sangat diperlukan. Rendahnya kesadaran UMKM akan sertifikasi halal disebabkan oleh kurangnya informasi dan pemahaman tentang proses pengajuannya. Penelitian ini menggunakan metode R&D (Research and Development). Terdapat beberapa tahapan dalam penelitian ini yakni survei dan pendataan pemilik UMKM terkait Nomor Induk Berusaha dan Sertifikasi Halal di Desa Kalanganyar, serta sosialisasi pentingnya perizinan dan sertifikasi halal untuk meningkatkan nilai jual produk. Hasil penelitian ini bertujuan untuk meningkatkan kesadaran UMKM tentang sertifikasi halal, memfasilitasi perizinan, dan meningkatkan kualitas produk, sehingga UMKM di Desa Kalanganyar dapat berkembang dan berkontribusi positif pada ekonomi daerah. Micro Enterprises, Small Enterprises, and Medium Enterprises (MSMEs) in Kalanganyar Village play an important role in the regional economy by processing milkfish. However, to optimize business, halal permits, and certification is very necessary. The low awareness of MSMEs regarding halal certification is caused by a lack of information and understanding about the application process. This research uses the R&D (Research and Development) method. There are several stages in this research, namely surveying and collecting data on MSME owners regarding Business Identification Numbers and Halal Certification in Kalanganyar Village, as well as socializing the importance of halal licensing and certification to increase the selling value of products. The results of this research aim to increase MSME awareness about halal certification, facilitate licensing, and improve product quality so that MSMEs in Kalanganyar Village can develop and contribute positively to the regional economy.
Co-Authors Husniar, Farah Kamila, Edita Rachma Marzuqa, Caroylina Muhafidhah Novie Purnomo, Ryan Sari, Tita Resita Sefriana, Tarisya