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All Journal Jurnal Riset Manajemen dan Akuntansi (JURIMA) Diteksi : Jurnal Pengabdian Kepada Masyarakat
Nagita, Nagita
Unknown Affiliation
Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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PENGARUH BRAND IMAGE, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA KEDAI MBA JUS DI KOTA PALOPO Gerson, Nugrah Ria; Nagita, Nagita; Tisya, Erin Grace; Nurjannah, Nurjannah; Mahmut, Cici
Jurnal Riset Manajemen dan Akuntansi Vol. 3 No. 3 (2023): Desember: Jurnal Riset Manajemen dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v3i3.3033

Abstract

This research analyzes the influence of brand image, product quality and price on consumer purchasing decisions at the Mba Jus shop in Palopo City. The research method used is regression analysis using SPSS. The results of this research show that brand image has no influence and is not significant on purchasing decisions. This means that if the Brand Image decreases, it will reduce Purchasing Decisions but it is not significant. Product quality has no effect and is not significant on purchasing decisions. This means that if product quality decreases, it will reduce purchasing decisions but not significantly. Price has a significant effect on purchasing decisions. This means that the better the price, the purchase decision will increase significantly. Brand Image, Product Quality and Price simultaneously have a significant influence on Purchasing Decisions. This means that simultaneously the better the Brand Image, the better the Product Quality and the better the Price of a product, the greater the Purchase Decision.
Rumah Baca Sebagai Media Literasi Anak Di Desa Pulau Telo Baru Kecamatan Selat Kabupaten Kapuas Pratama, Oklan; Hamidah, Noor; Lumbanraja, Aprilia Junika; Rahman, Rahman; Rahmah, Umi; Nagita, Nagita; Ratnasari, Elda; Sitohang, Malemahaetma; Fernanda, Enjelika; Viana, Wanda; Gloria, Debora; Antaraeni, Mira; Prasetyo, Agung; Mariffah, Mariffah; Afrizal, Mohammad; Jesica, Agnes
Diteksi : Jurnal Pengabdian Kepada Masyarakat Fakultas Teknik Vol. 2 No. 2 (2024): Diteksi, Vol. 2, No. 2, November 2024
Publisher : Fakultas Teknik Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36873/diteksi.v2i2.15471

Abstract

Literacy is an individual skill in absorbing knowledge. Most of the educational process depends on literacy skills and awareness. The literacy culture embedded in students affects their level of success, both at school and in community life. The purpose of this community service activity is to provide assistance to village communities in realizing a reading house in Pulau Telo Baru Village, Selat District, Kapuas Regency. The method of the activity is assistance with a qualitative approach from information sources in the form of interviews with the village head and the principal of SDN 1 Pulau Telo Baru regarding the unavailability of a reading house in Pulau Telo Baru Village. The results of this community service have proven to be able to reduce the problem of reading difficulties, provide space to develop literacy interests, the urgent need for a reading room and initiate a Reading House.
Co-Authors Afrizal, Mohammad Antaraeni, Mira Cicit Mahmut Fernanda, Enjelika Gerson, Nugrah Ria Gloria, Debora Jayawarsa, A.A. Ketut Jesica, Agnes Lumbanraja, Aprilia Junika Mariffah, Mariffah Noor Hamidah, Noor Nurjannah Nurjannah Pratama, Oklan Rahmah, Umi Rahman Rahman Ratnasari, Elda Sitohang, Malemahaetma Tisya, Erin Grace Viana, Wanda