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All Journal Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Muhammad Fauzy Hamdani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Penerapan Digital Marketing Pada Media Sosial Dalam Upaya Peningkatan Penjualan Produk Learning Course Vocasia Di Jakarta Timur Muhammad Fauzy Hamdani; Rusdi Hidayat Nugroho
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 2 (2023): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.451 KB) | DOI: 10.59061/masip.v1i2.203

Abstract

In an increasingly digital era, the use of social media has become an important tool in efforts to promote products and reach a wider target market. The development of this digital era can have a positive impact, one of which is in supporting business activities. Digital marketing is currently the choice of many business people in marketing the products to be sold. The purpose of this activity is to explore the application of digital marketing strategies on social media as an effort to increase sales of learning course products at Vocasia. This activity uses a descriptive qualitative approach by collecting data through interviews and observation of the object of research. The results of the study show that the effective use of digital marketing can increase sales of Vocasia learning course products.
Co-Authors Rusdi Hidayat Nugroho