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All Journal Jurnal bintang manajemen Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Viona Ramifa Reja
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Sosialisasi Strategi Usaha UMKM Mbak Atik Isra Kesuma; Anggita Kumala Sari; Atika Frimalendra; Viona Ramifa Reja; Vivi Nila Sari
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 3 (2023): September: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v1i3.300

Abstract

Micro, Small, and Medium Enterprises (MSMEs) has long been recognized as an important pillar in a country's economic development. In the 21st century, MSMEs are increasingly gaining attention from the government, academia, and the general public as the driving motor of sustainable and inclusive economic growth. MSMEs have unique characteristics that distinguish them from large companies. They generally have a smaller scale, a limited number of employees, and limited access to financial and technological resources. Nonetheless, MSMEs have great potential in creating jobs, encouraging innovation, and improving public welfare. The existence of MSMEs has a significant economic impact. They became a major source of income for many families, reduced unemployment rates, and increased per capita income. MSMEs also play a role in reducing economic and regional disparities, as they often operate in rural and remote areas that are less affordable by large companies. In addition, MSMEs also play a role in promoting economic and environmental sustainability. In its smaller businesses, MSMEs tend to use resources efficiently and contribute to sustainable economic development. Many MSMEs are involved in sectors such as renewable energy, waste treatment, and environmentally friendly products However, MSMEs still face various challenges. Some of these include limited access to financing, a shortage of managerial skills, and limitations in utilizing technology.
Pengaruh Gaya Kepemimpinan Transformasional dan Beban Kerja terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Intervening pada Bank Nagari Viona Ramifa Reja; M. Afuan; Engla Desnim Silvia
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 2 (2025): Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i2.1641

Abstract

This research aims to determine how much influence Transformational Leadership Style and Workload have on Employee Performance with Job Satisfaction as an Intervening Variable at Bank Nagari Main Branch. The data collection technique uses a questionnaire filled in by 67 employees as respondents. The analytical method used is Structural Equalition Modeling (SEM) with Partial Least Square (PLS).The results of data analysis conclude (1) Transformational Leadership Style has a positive and significant effect on Job Satisfaction. (2) Workload has a positive and significant effect on Job Satisfaction. (3) Transformational Leadership Style has a positive and insignificant effect on Employee Performance. (4) Workload has a positive effect on employee performance. (5) Job satisfaction has a positive and significant effect on employee performance. (6) Transformational Leadership Style has a positive and significant effect on Employee Performance through Job Satisfaction. (7) Workload has a positive and significant effect on employee performance through job satisfaction.
Analisis Swot Dalam Penentuan Strategi Implementasi Pedagang Bozz Juice Ice Cream Dalam Menghadapi Persaingan Utari Amalia Putri; Viona Ramifa Reja; Rani Pertama Sari; Ramdani Bayu Putra
Jurnal Bintang Manajemen Vol. 1 No. 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1833

Abstract

Business strategy is an important part that must be owned by every business actor. This study tries to determine the ideal strategy through SWOT analysis. The object of this research is Cafe 165 which is a business unit of Putra Indonesia University YPTK Padang. The research method used is descriptive method with data collection techniques through interviews and questionnaires to the parties or stakeholders. SWOT Analysis techniques include IFE, EFE, CPM, TOWS, IE, SPACE, Grand Strategy and QSPM. The findings of the IFE Matrix and the matrix show that Bozz Juice Ice Cream has strong organizational characteristics internally with strategies that can take advantage of strengths that minimize weaknesses and are able to take advantage of opportunities from threats encountered. The results of the analysis of the TOWS Matrix, SPACE, IE, Grand Strategy as the final result of this study recommend that the right business strategy for Bozz Juice Ice Cream is implementing a market development strategy followed by product development through continuous innovation.
Co-Authors Anggita Kumala Sari Atika Frimalendra Engla Desnim Silvia Isra Kesuma M. Afuan Ramdani Bayu Putra Rani Pertama Sari Utari Amalia Putri Vivi Nila Sari