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All Journal Journal of Economics, Business, and Government Challenges Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Natural: Jurnal Pelaksanaan Pengabdian Bergerak Bersama Masyarakat
Nuruni Ika Kusumawardhani
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Penanaman Budaya Organisasi Melalui AKHLAK Culture Journey Dalam Meningkatkan Motivasi Kerja Pegawai Milenial: Studi Kasus Pada PT Surabaya Industrial Estate Rungkut Ramalio Fahridho Sakti; Nuruni Ika Kusumawardhani
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 3 (2023): September: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v1i3.325

Abstract

The purpose of this article is to find out how far corporate culture can increase millennial employee motivation. The organizational cultural values applied by BUMN companies are AKHLAK or an acronym for Amanah, Competent, Harmonis, Loyal, Adaptive, and Collaborative stipulated by the Ministry of BUMN in 2022. Millennial employees are currently the next future leaders of BUMN companies, it is important for company to increase the work motivation of millennial employees for the continuation of the company's existence. The method used in this research is in-depth interviews and observation, and data analysis techniques are data reduction and data verification. The results of the study show that corporate culture can increase millennial employee motivation. This means that if the company culture can be embedded and implemented by millennial employees, then millennial employee motivation will increase. With an organizational culture that has been embedded and implemented by all employees, it will have an impact on a work environment that leads to a positive direction. This positive work environment is an important factor in increasing millennial employee motivation. Good performance will arise from high employee motivation.
Peringati Hari Donor Sedunia PT SIER Mengumpulkan Ratusan Kantong Darah Ramalio Fahridho Sakti; Nuruni Ika Kusumawardhani
Natural: Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat. Vol. 2 No. 3 (2024): August : Natural: Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat
Publisher : Asosiasi Riset Ilmu Kesehatan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/natural.v2i3.551

Abstract

As blood is an essential part of the human body, the blood supply at the Indonesian Red Cross must be maintained. However, currently the amount of blood supply in the Indonesian Red Cross is decreasing. Seeing this situation, PT Surabaya Industrial Estate Rungkut (SIER) conducted a blood donor service activity to the community. The purpose of this activity is to provide education and socialization of the importance of blood donation, increase the number of blood bags at PMI Gunung Anyar and PMI Surabaya City, humanitarian efforts to help others, and prove community service as a form of social responsibility. The activity was carried out on June 24, 2024 at the SIER Clinic in Gunung Anyar District, Surabaya City, and still followed health protocols. The activity was attended by 101 people. The amount of blood collected was 101 bags. Overall, the event ran smoothly and orderly and it is hoped that the event will be a success.
Social Media Marketing and TOE Framework Exploration in Digital Micro or Small and Medium Enterprises Wilma Cordelia Izaak; Theodora Cicelia Khristi; Nuruni Ika Kusumawardhani
Journal of Economics, Business, and Government Challenges Vol. 5 No. 01 (2022): Journal of Economics, Business, and Government Challenges [JoEBGC]
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v5i1.210

Abstract

This article aims to determine the function and role of digital MSMEs stands for Micro or Small-Medium Enterprises using TOE exploration during the Covid-19 pandemic. The Covid-19 pandemic has made the majority of the economic sector, especially MSMEs, decline. The majority of MSMEs actors cannot develop and many ended up in bankruptcy. This is what makes MSMEs business actors change the function and role of digital MSMEs during the COVID-19 pandemic with a sales strategy through a digitalization scheme. The digitization scheme is by utilizing a market place (intermediary) and using social media as a marketing technique. In addition, digital MSMEs actors must be able to synergize with consumers in marketing products and services. Thus the digital MSMEs development scheme can be an alternative to save business actors in the midst of the Covid-19 pandemic. This article uses the literature study method by elaborating various literatures on the development of digital MSMEs. This article argues that the development of digital MSMEs has become an alternative to saving as well as developing the functions and roles of digital MSMEs during the COVID-19 pandemic.
Co-Authors Ramalio Fahridho Sakti Theodora Cicelia Khristi Wilma Cordelia Izaak